Design Document

Business Model
Innovation & Product
Innovation

SBM ITB x Vaganza

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Business Model Innovation

Video 1: What is Business Model?

Video 2: Introduction to Business Model Innovation (+ Front End + Market

Explorers)

Video 3: Front End: Channel Kings & Gravity Creators

Video 4: Back End + Resource Castles & Activity Differentiators

Video 5: Back End - Scalers & Summary of Business Model Innovation

Video 6: Alternative Business Model

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Product Innovation

Video 7: Introduction to Product Innovation

Video 8: Innovation Pyramid Framework: Intelligence

Video 9: Innovation Pyramid Framework: Discovery

Video 10: Innovation Pyramid Framework: Development

Video Animasi E-Reading Case Study Interactive

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Storyboard

MK4001-8
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Voice Over dan Subtitle:

Let's begin this chapter with a question:

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Voice Over dan Subtitle:

Why do many companies struggle to consistently create new and innovative products?

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Instead of having a systematic approach to innovation,

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they often hope for a sudden brilliant idea to strike

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In reality, innovation is a complex

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process that requires various skills.

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It involves understanding what customers need

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identifying emerging trends,

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and making use of new technologies and business models.

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To make this simpler

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Imagine a pyramid with three levels

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Intelligence: This level is about absorbing knowledge from the outside world. It includes studying what customers like, analyzing what's happening in the industry, and exploring new
technologies.

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Discovery: Here, companies focus on two categories first is generating new product ideas with using creative techniques like innovation workshops to adopt specific creative techniques.

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Second is technology development that aim to resolving technical knowledge gaps and introducing significant changes

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Development: In this stage, the company takes the promising ideas from the previous level and turns them into actual products that can be sold profitably.

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In this chapter, we'll focus on the first level of the Innovation Pyramid Framework,

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which is Intelligence.

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Intelligence activities can be grouped into four categories:

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Voice Over dan Subtitle:

Voice of the Customer (VOC) Research: Capturing the "voice of the customer" is crucial for innovation. VOC research activities are designed to understand and absorb two types of
information, need-information and solution-information.

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Need-information are the search for information on the problems that the customer must face and solve.

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While solution-information are the search by the valuable source or lead users that can play a leading role in product innovation by suggesting, or developing autonomously, or giving
relevant technical answers to problems that still poorly solved.

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Foresight Research:

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This is about predicting the future by analyzing current signals of change

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It includes three main components:

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Voice Over dan Subtitle:

Consumer Trend Analysis:

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Focuses on how consumers' behaviors, values, beliefs, and expectations are evolving across different sectors and markets which are shaped by macro changes that take place over the
years.

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Megatrend Analysis: Broadens the scope to understand society's evolution from

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various angles, such as political, economic, environmental, social, and technological factors. Megatrends represent significant changes in the global competitive

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Scenario Building:

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This method creates detailed visions of possible future scenarios based on trends

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Competitive and Cross-Industry Benchmarking Analysis:

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It's not just about studying competitors but also exploring the concept of "innovative imitation"

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The importance of alternative sectors as a source of inspiration in innovation processes has been well highlighted by Kim and Mauborgne in the book Blue Ocean Strategy

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they state that one of the obstacles in identifying new opportunities for innovation is to accept the conventional boundaries of one’s sector.

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Alternative products are those that offer the same functions, but in different forms: for example, electronic agendas versus paper agendas.

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Technology Scouting:

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This involves systematically gathering knowledge about scientific research and technological developments in specific areas relevant to a company's future. Technology scouting relies on
three sources of information:

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- Visible Web: Information that can be found using search engines like Google or Bing.

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- Invisible Web: Information that isn't freely available and is often contained in professional databases.

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Technology scouting is crucial for staying updated on developments that could potentially revolutionize or disrupt an industry. However, not all companies have the internal resources to
conduct this activity independently

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In summary

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innovation is not

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just about hoping for a brilliant idea

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It's a structured process that

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costumer needs

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involves understanding customer needs,

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identifying trends,

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learning from competitors,

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and staying updated on technological developments.

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By following these steps, companies can boost their chances of coming up with truly innovative products and staying competitive in today's fast-paced business world.

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