CREATIVITY & INOVATION

CREATIVITY
• Creativity is defined as the tendency to generate
or recognize ideas, alternatives, or possibilities that
may be useful in solving problems, communicating
with others , and entertaining ourselves and
others.
• Creativity is the ability to come up with new ideas
and to identify new and different ways of looking at
a problem and opportunities.
THREE REASON WHY PEOPLE ARE MOTIVATED
TO BE CREATIVE:
1. Need for novel, varied, and complex stimulation.
2. Need to communicate ideas and values.
3. Need to solve problems.
• Creativity is the development of ideas about the
products, practices, services or procedures that are novel
and potentially useful to the organization.
THE CREATIVE PROCESS

The creative process is the act of solving

problems through innovation. It is a systematic
approach to solving problems by finding new
ways of looking at old concepts. This system
can be executed by an individual or a team of
people for personal, educational, or business
purposes.
FIVE STAGES OF THE CREATIVE
PROCESS
1. Preparation: The preparation stage is the first stage of
creativity, and it starts with gathering information and
data, such as resources and ideas.
2. Incubation: The second stage, incubation, is where the
creative idea is incubated in an environment without any
pressure or stress. It's a period where one can free their
mind from any distractions, allowing their thoughts to
flow freely.
3. Illumination: The third stage, illumination, is when the work done in
the first two stages come together. This is where one can begin
developing a plan of action and a more concrete idea of the end
result.
4. Evaluation: The evaluation stage can actually take place before or
after the project. One might even opt to evaluate both before and
after the implementation phase. In short, the evaluation stage is
when one weighs the success of the stages, and also how developed
the creative idea is - and if it is ready for implementation or
publication - or if the idea needs to be recast or scrapped altogether.
5. Implementation: The implementation stage is when all of the ideas,
plans, and evaluations from the previous stages come together.
PERSONALITY TRAITS OF CREATIVE
PEOPLE
• Persistence
• Self- confidence
• Independence
• Attraction to complexity
• Tolerance of ambiguity
• Intuitiveness
• Have broad interests
• Are energetic
• Drive to achieve
• Love their works
• Take risks
INNOVATION

Innovation is the implementation

of new ideas at the individual, group,
or organizational level.
TYPES OF INNOVATIONS
1. Invention: Described as the creation of new product, service or
process. something that has not been tried before.
2. Extension: The expansion of an existing product, service or
process. This would mean that the entrepreneur takes an existing idea
and applies it differently.
3. Duplication: Copying (replicating) an existing product or service and
then adding the entrepreneurs own creative touch, In order to
improve it.
4. Synthesis: A combination of more than one existing product or
services in to new product or service . This means that several
different ideas are combined in to one new product or service.
THE INNOVATION PROCESS

•Analytical planning
• Resource organization
• Implementation
• Commercial application
FROM CREATIVITY TO ENTREPRENEURSHIP
CREATIVITY, INNOVATION AND ENTREPRENEURS