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Kickstart Career as Data

Analyst
Achmad Rozie
Data Analyst at Flip
Monday, 9th January 2022
 ● XL Future Leader Awardee #6

● Industrial Engineer at ITS,

Surabaya

● Big Data & Customer Loyalty

PMO at Toyota-Astra Motor

Achmad Nafila ● Data Analyst at Flip

Rozie
 Poin Belajar
What is Data? How it stored?

Data in Industries

What and Why Big Data?

Data Analyst, Data Engineer, Data Scientist.

Which one that fit for your?

Future opportunities of data role in data field

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 So, what are data?

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 Data is
Information

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 Big data or not big data?

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 5V of Big Data

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 But why data?
And why it become more
important?

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 Keeping track of Minimizing Making informed
the information assumptions decisions

Maximizing the Serving customers

opportunities better

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 Keeping track of Minimizing Making informed
the information assumptions decisions

What
else?
Maximizing the Serving customers
opportunities better

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 Data in Industries

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Based on
usage

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Based on
company type

Source: Features of Big Data approach and new opportunities of

BI-systems in marketing activities
(Ilin, Klimin, Shaban)
E3S Web of Conferences 110

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Based on
company type
Can you tell how data
impact (or even shape)
the industries here?

E.g.
ICT: Googling
Financial Sector: Credit Scoring
Consumer Goods: Marketplace Recommendation

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 How big companies use data?
● Google autocomplete predicts what you type just in milliseconds

● Spotify random shuffle plays songs with similar theme

● Netflix use personalized trailer to hook viewers to watch genres that they
are usually not likely to watch

● Amazon have dynamic pricing feature to set the price automatically based
on user behavior, past purchases, trend, etc

● Instagram ads are often creepily accurate, right? 🙃

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 Meanwhile, data is
highly correlated with
how it is stored…

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1. Map (1900~)

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2. Diskette (1990~)

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3. Internal Data Warehouse (2010~)

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4. Cloud (Present)

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 Is this “data”?

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 Can you tell how
data impact the
industries here?

Source
Features of Big Data approach and new opportunities of BI-systems in marketing activities
(Ilin, Klimin, Shaban)
E3S Web of Conferences 110

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 Let’s study these cases
● Raphael is a mobile vegetables seller. Everyday he sells a lot of veggies to
the moms in many housing complex. Can Raphael step up his game to be a
data-driven vegetables seller? If yes, how can he do it?

● Shaenette loves baking so much that she considers to sell her pastries
online. Do you think she needs to be data-driven? What are your advices to
her?

● Haji Endo is the head chief of one of the largest charity in Yokohama.
Fundraising and distribution in traditional fashion have been running for
years, but Haji Endo wants to do a breakthrough: to serve the donors and
recipients more personally. What can he do?

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 Data need people to handle them

Else they are just literal garbage

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 Data Analyst Product Analyst

Experimentation Machine Learning Scientist

Business Intelligence Analyst Data Engineer

Data Architect Data Warehouse

Statistician
Data Governance
Machine Learning Engineer

Business Analyst Researcher

Data Scientist

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 Which one should you pick?

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Without consider salary amount, u should choose the one that fit based on your preference below

Answer data requirement and Answer “what” and “why” Answer “what will” and
enablement in a company behind the event. “personification”

Interest in: Interest in: Interest in:

● Build data infrastructure (data
warehouse, pipeline, and data
format)
● Clear project scope
● Tend to closed-ended project
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● Deep analysis ● Learning and capture new
● Identify the anomaly tech trend.
● Identify the pattern ● Master’s degree
● Possibly to be prolonged ● Do research
project (not 0 → 1)
● Strong in problem solving
 Current and Future Trend
Based on Personal Opinion & Research

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Data Role Keyword Trend (US)

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Data Role Keyword Trend (ID)

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Current Data-Role Position & Scope

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Future Data Role Position & Scope

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 end.

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 BONUS - Why I shift into Data
Analyst?
(Based on personal exp.)

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Demand of industrial engineer is decreased, while demand
data of data role is increased significantly (2018)

Favorite channel on 2018 2019, very first job of data

(my 3rd year on campus) in Indonesia was opened
Bad Experience on my field

Monoton, susah buat explore (SOP Based), Susah buat

aktualisasi diri (bermanfaat, berkembang, akselerasi, etc.)
Then I decide to spare my saving to acquire this 2 course in 2018
(1 of them still not complete yet till’ today!)
 So what’s the point?

Ensure your driver as personal as possible.

It could become caused by:

● financial,
● more time with family,
● or even want to explore another skillset(?)

and it’s still okay.

But make sure it’s cause by your problem/ needs~

Don’t drive by external factors such as: job trends or another thing.

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