INSIGHTS CASE STUDIES EXPERT’S VIEW ABOUT

How AI is Revolutionizing
Mobile Advertising:
Actionable Insights for
Higher ROI
Strategies and expert perspectives to leverage AI for optimal
mobile ad performance
 INSIGHTS CASE STUDIES EXPERT’S VIEW ABOUT

CHALLENGES OPPORTUNITIES COVERAGE BENEFITS

The Right Strategic Partner Overall, AI delivers significant returns

across key advertising metrics:
From The Ground Up

-27% 80%
To increase your business revenue and online traffic for
visibility, you will need a strategic partner that understands
how to integrate innovations such as AI to build efficient
marketing strategies. Customer Acquisition of Consumers are more
Costs likely to purchase with AI
Source: eMarketers Personalization Images
In this white paper, we explore the significant impact of Source: Epsilon
Artificial Intelligence (AI) on the mobile advertising

+59% +68%
industry.
AI has revolutionized mobile advertising through
advanced ad designs, optimized placement, and
enhanced targeting capabilities.
reduction in cost per click increase in click-through
Our company, Xtend, has developed solutions that
(CPC) with Ad Targeting rate (CTR)
address these challenges with the help of AI. Source: WordStream Source: WordStream
 INSIGHTS CASE STUDIES EXPERT’S VIEW ABOUT

CHALLENGES OPPORTUNITIES COVERAGE BENEFITS

Navigating the The digital advertising world is a complex industry with

many challenges:
Complexities of
Mobile Advertising
Limited Targeting Inefficient Ad
Abilities Placements
While mobile advertising provides
tremendous opportunities, it also
possess significant challenges for
advertisers:

Lack of Ineffective Ad
Personalization Creatives

Manual Ad Lack of Real-time

Optimization Optimization
 INSIGHTS CASE STUDIES EXPERT’S VIEW ABOUT

CHALLENGES OPPORTUNITIES COVERAGE BENEFITS

Engineering New A strategic partner with an AI-enabled platform can help

your firm operate more profitably:
Opportunities From
Challenges
You will need a strategic partner with an AI-enabled
platform that empowers advertisers to achieve
maximum ROI for your digital advertising campaigns.
Mitigating your risk Gain a competitive Develop better campaign
of investing in limited edge when it comes to performance with
These partnerships provide budget control, data-driven
targeting capabilities compelling ad creatives predictive analytics
insights, cross-channel integration, real-time
Digital advertising success Traditional ad creative methods AI allows advertisers to use
optimization, and predictive analytics, enabling
depends heavily on proper may rely on subjective decision- predictive analytics to analyze
advertisers to maintain a robust digital presence and audience targeting. Poor tar- making rather than data-driven past data, predict future trends
drive measurable results in an ever-evolving digital geting can limit cam paign optimizations, leading to lower and consumer behaviour, and
performance and ROI. ad performance and reduced adjust real-time strategies for
landscape. impact. effective campaign planning.
 INSIGHTS CASE STUDIES EXPERT’S VIEW ABOUT

CHALLENGES OPPORTUNITIES COVERAGE BENEFITS

5 1

Digital Marketing Evaluation Research

Life Cycle-5 Stages and Reporting and Planning

At Xtend, we use AI to help you succeed in digital

marketing. Our experts cover all process stages,
including Android campaigns that connect you with
the right customers.
We integrate innovation and strategy seamlessly to
provide the necessary insights to drive successful
campaigns. Optimization Implementation
and Iteration and Execution
4 2

Monitoring
and Analysis

Incorporating AI-powered Digital Advertising

Solutions into the Digital Marketing Life Cycle:
3
 INSIGHTS CASE STUDIES EXPERT’S VIEW ABOUT

CHALLENGES OPPORTUNITIES COVERAGE BENEFITS

Reinforcing Decisions with

Essential Intelligence
How we help you turn leads into sales:

Enhanced Personalization Improved Targeting Predictive Analytics More Impactful Ad Creatives

AI helps marketers personalize
content and recommendations for
each customer by analyzing user data,
increasing the likelihood of conversion.
AI can identify the target audience for
a product or service, leading to
efficient ad spending and higher ROI.
AI can analyze historical data to
predict future marketing trends,
customer behavior, and sales patterns,
guiding marketing strategies to stay
ahead of the competition.
AI evaluates millions of ad variations
to determine optimal design, copy, and
formatting that resonates with each
audience. The result is higher-
performing creatives.
 INSIGHTS CASE STUDIES EXPERT’S VIEW ABOUT

Key Challenges & Objectives

Leading Activating a
large base
Identifying
the right
Developing
an
Increase sales
from dormant
Improve
retention
micro- effective buyers by

E-Commerce in of dormant
buyers
cohorts to
target
pacing
strategy
re-engaging
inactive users
and reduce
churn risk

Indonesia
Solutions
An e-commerce platform with Tailor-made Advertising Solution:
11 million merchants and 100 Re-engage inactive buyers by developing personalized
million monthly active users. Machine Learning:
Leveraging machine learning to analyze and identify targeting personas

Essential Partnership:
Xtend partnered with Tokopedia to reactivate dormant shoppers.

Key Results

Gained 3k of Click-through rate

36k Check-
New Buyers is x4 higher than
outs Daily
Monthly the average rate
 INSIGHTS CASE STUDIES EXPERT’S VIEW ABOUT
How are changes in
the digital advertising
landscape impacting
industries such as
e-commerce and travel?
Digital advertising is evolving rapidly,
affecting the e-commerce and travel
industries.
E-commerce brands use
contextually targeted campaigns
and creatives, build first-party data
repositories, and test ad formats to
overcome the inability to leverage
user-level data.
Travel marketers are increasing email
capture and relying on contextual
signals to reach their audience.
Both industries can navigate these
changes by diversifying their ap-
proaches, building data assets, and
focusing on contexts that indicate
buying intent.
Karam Malhotra
Testing and sticking to core KPIs are
critical to determining the best ave-
nues amidst rapid change.
Chief Executive Officer(CEO)
Xtend
What will drive the digital
advertising landscape in
the upcoming years?
Digital advertising is rapidly changing
due to key trends.
AI is a major driver, allowing
advertisers to optimize and
personalize messaging at scale.
Karam Malhotra Mobile advertising is growing, and
Chief Executive Officer(CEO) of Xtend personalized advertising is more
karam@corp.ushareit.com important than ever.
Privacy concerns must be addressed
transparently.
Companies that can employ AI, target
mobile users, address privacy needs,
and make advertising more personal
will succeed in the digital landscape.
In 2023, what are the key
mobile trends you have
noticed?
In 2023, mobile trends will shape
consumer behavior and advertiser
strategy.
TikTok will dominate short-form video
advertising, and brands will optimize
their video ads for the platform.
Mobile gaming and in-app ads will
gain traction, and portrait orientation
ads will work well.
Shopping functionalities will be
introduced in social media apps, and
privacy changes will make
measurement and attribution more
challenging.
Advertisers must know these trends
and create tailored strategies to cut
through the noise.
How does Xtend play a
key role in the digital
advertising industry?
Xtend helps brands embrace major
2023 advertising disruptions around
privacy, emerging platforms like
TikTok, and measurement changes.
Our mobile expertise empowers
advertisers to optimize data, expand
to new channels, and future-proof
analytics.
Xtend provides integrated solutions to
turn volatility into a strategic
advantage.
We enable partners to lead,
transforming 2023’s advertising
complexity into their biggest growth
opportunity.
What key trends do you
foresee will play an
essential role in 2024?
By 2024, digital advertising is
expected to rely heavily on AI and
machine learning to create
personalized and seamless ads
across different devices.
Ad formats will become more
immersive and integrated,
incorporating elements like video,
influencer and branded content,
gaming ads, virtual reality ads, and
shoppable streaming videos.
Brands will leverage data and
identifiers to target their ads, aiming
for more automated, data-driven, and
integrated ads throughout the
customer journey.
With the expanded AI offerings from
Xtend, the advertising landscape is
likely to undergo significant changes.
 INSIGHTS CASE STUDIES EXPERT’S VIEW ABOUT

Laying The Xtend: Your Strategic Advertising Partner

Groundwork For A
Strong Partnership

Xtend believes that a deep understanding of Android

50 127
campaigns, through our experience with innovative
technology, can help you create successful campaigns over most prominent countries Served
e-commerce companies Worldwide
and cost-effective strategies.

We offer our expertise to help you build digital

campaigns with confidence and clarity.

Diverse
10mil Task
estimated buyers New Buyers | Dormant Buyers
generated every month | Category Specific Buyers |
Upsell of Users