Under embargo until October 10, 2023 at 9:00 AM PST / 12:00 PM EST

Introducing An All-New Naming Convention for Our Next-Generation of Intelligent PC

Platforms: the Snapdragon X Series

by Don McGuire, Senior Vice President & Chief Marketing Officer, Qualcomm Incorporated

Qualcomm Technologies has been pushing the boundaries of innovation in powering consumer

and commercial PC experiences since the introduction of the Snapdragon 8cx compute platform.

We pioneered connectivity in computing with the world’s first 5G-enabled PC, introduced the

world’s first dedicated NPU for AI processing in a laptop, and we continue to lead performance

per watt, enabling up to multiple days of battery life on a single charge. Today, I’m excited to

debut an all-new naming architecture for our platforms to align with how we are revolutionizing

the next generation of PC experiences: the Snapdragon X Series.

2024 will be an inflection point for the PC industry, and Snapdragon X compute platforms will

deliver next-level performance, AI, connectivity, and battery life.

Snapdragon X series platforms build on our years of experience engineering heterogeneous

compute architectures across the CPU, GPU and NPU. Now, harnessing our next-generation

custom Qualcomm Oryon CPU, a quantum leap forward in performance and power efficiency

will anchor Snapdragon X and, when combined with our NPU, will deliver accelerated on-device

user experiences for the new era of generative AI.

How did we get here?

Following extensive analysis, consumer research, ideation, and feedback from the PC ecosystem,

we’ve landed on this new naming convention and new visual design system built upon the

insights we collected:
 Under embargo until October 10, 2023 at 9:00 AM PST / 12:00 PM EST

• The X identifier distinguishes our PC platforms from other Snapdragon product categories.

• The premium design celebrates this monumental leap forward in computing, and the user

experiences it will enable.

• A clear, simplified tiering structure helps users navigate our platform capabilities from

mainstream to premium.

• All while leveraging the global brand equity of Snapdragon.

Brand new design?

New logos and platform badges will bring the Snapdragon X series to life visually in new ways.

This new design system will be introduced with the first Snapdragon X platform debut,

leveraging the iconic Snapdragon fireball with a twist – bold, vibrant, clean, distinctive.

Welcome to the next generation of PCs. Join us in welcoming the Snapdragon

X series.

Snapdragon X series represents our latest leap forward as we broaden our aperture to deliver

intelligent computing everywhere. We can’t wait to share more about how we are revolutionizing

the PC during Snapdragon Summit.