AUTOCARE SOLUTION

Business Plan Submitted to the Faculty of

Oas Community College

Oas, Albay

A Final Requirement for the Subject Entrepreneurship

Prepared by Group 3

Leader: John Rey B. Palencia

Members: Alejandro Aquino
Edgardo Calendacion Jr.
Alexis Balingasa
Mark Antony Osabel
Mark Jan Oxales
John Mar Palmiano
Glicerio Pesante Jr.
John Lloyd Pinto
James Rellama
Jessie Rellama
Jed Paolo Resgonio
Floyd Tomboc
V. Organization and Management.

A. Organization Structure

Legal Structure: Partnership

Autocare Solution is structured as a general partnership, ensuring shared

responsibilities and decision-making among partners. The partnership allows for

flexibility in management and operations.

Profit and Loss Distribution:

Profits and losses are distributed based on the agreed-upon partnership agreement. In

Autocare Solution, the distribution is proportionate to each partner’s ownership

percentage. This ensures a fair allocation of financial outcomes in line with individual

contributions and investments

Organizational Chart:

CEO/Managing Partner:

Responsible for overall strategic direction and decision-making.

Oversees daily operations and business development.

Operations Partner:

Manages day-to-day operations, ensuring efficiency and quality service.

Coordinates with service teams and suppliers.

Marketing and Sales Partner:

Develops and executes marketing strategies to attract clients.

Manages customer relations and sales efforts.

Finance and Administration Partner:

Handles financial management, including budgeting and accounting.

Manages administrative functions and compliance.

Technical Services Manager:

Supervises the technical team, ensuring high-quality service delivery.

Manages inventory and equipment maintenance.

Customer Support Representative:

Provides customer assistance, schedules appointments, and addresses inquiries.

Acts as a liaison between customers and technical teams.

Service Technicians:

Perform automotive services and repairs.

Maintain high standards of technical proficiency and customer service.

Organizational Chart

B. Management Team

1. CEO/Managing Partner- John Rey B. Palencia.

• Background: National Certificate 2 in Automotive, and he is studying Bachelor of

Technical Vocational Teacher Education Major in Automotive Technology.

• Qualifications: National Certificate 2 in Automotive, and he is studying Bachelor of

Technical Vocational Teacher Education Major in Automotive Technology.

• Experience: National Certificate 2 holder in automotive.

• Responsibilities: Overall leadership, strategic direction, and decision-making.

2. Operation Partner- Alejandro Aquino

• Background: National Certificate 2 in Electrical and Automotive. And he is studying

Bachelor of Technical Vocational Teacher Education Major in Automotive Technology.

• Qualifications: National Certificate 2 in Electrical and Automotive. And he is studying

Bachelor of Technical Vocational Teacher Education Major in Automotive Technology.

• Experience: Track record of optimizing operational efficiency.

• Responsibility: Market-competitive salary with performance incentives.

3. Marketing and sale partner- Edgardo Calendacion.

• Background: National Certificate 2 in Driving and Electrical. And he is studying

Bachelor of Technical Vocational Teacher Education Major in Automotive Technology.

• Qualifications- National Certificate 2 in Driving and Electrical.

Responsibility: Develop and implement marketing plans, manage customer relations.

4. Finance and administration partner- Glicerio

• Background: National Certificate 2 in Automotive. And he is studying Bachelor of

Technical Vocational Teacher Education Major in Automotive Technology.

• Qualifications: National Certificate 2 holder and he is studying Bachelor of Technical

Vocational Teacher Education Major in Automotive Technology.

Experience. He was a Automotive technician.

• Responsibility: Financial oversight, accounting, administrative functions.

5. Technical Service Manager- John Lloyd Pinto.

• Background: He is also studying Bachelor of Technical Vocational Teacher Education

Major in Automotive Technology.

• Qualifications: Bachelor of Technical Vocational Teacher Education Major in

Automotive Technology.

• Responsibility: Supervise technical team, manage inventory, ensure service quality.

6. Customer support representative- Mark Antony Osabel

• Background: He is also studying Bachelor of Technical Vocational Teacher Education

Major in Automotive Technology.

• Qualifications: Bachelor of Technical Vocational Teacher Education Major in

Automotive Technology.

• Responsibility: Provide timely and courteous assistance to customers, addressing

inquiries related to automotive services, scheduling appointments, and ensuring

customer satisfaction.

7. Service Technician- Alexis Balingasa

• Background: He is also studying Bachelor of Technical Vocational Teacher Education

Major in Automotive Technology.

• Qualifications: Bachelor of Technical Vocational Teacher Education Major in

Automotive Technology

• Responsibility: Perform thorough diagnostics, repairs, and maintenance on vehicles,

ensuring quality workmanship and adherence to safety standards.

8. Employee- Jessie Rellama

• Background: He is also studying Bachelor of Technical Vocational Teacher Education

Major in Automotive Technology

• Qualifications: Bachelor of Technical Vocational Teacher Education Major in

Automotive Technology

• Responsibility: Maintain a professional and positive attitude while collaborating with

team members, fostering a supportive work environment.

9. Employee- James Rellama

• Background: He is also studying Bachelor of Technical Vocational Teacher Education

Major in Automotive Technology.

• Qualifications: Bachelor of Technical Vocational Teacher Education Major in

Automotive Technology.

• Responsibility: Maintain a professional and positive attitude while collaborating with

team members, fostering a supportive work environment.

10. Employee- Mark Jan Oxales

• Background: He is also studying Bachelor of Technical Vocational Teacher Education

Major in Automotive Technology

• Qualifications: Bachelor of Technical Vocational Teacher Education Major in

Automotive Technology

• Responsibility: Maintain a professional and positive attitude while collaborating with

team members, fostering a supportive work environment.

11. Employee- John Mar Palmiano

• Background: He is also studying Bachelor of Technical Vocational Teacher Education

Major in Automotive Technology.

• Qualifications: Bachelor of Technical Vocational Teacher Education Major in

Automotive Technology

• Responsibility: Maintain a professional and positive attitude while collaborating with

team members, fostering a supportive work environment.

12. Employee- Jed Paolo Resgonio

• Background: National Certificate 2 in Electrical and he is also studying Bachelor of

Technical Vocational Teacher Education Major in Automotive Technology.

• Qualifications: National Certificate 2 in Electrical and he is studying Bachelor of

Technical Vocational Teacher Education Major in Automotive Technology.

• Responsibility: Maintain a professional and positive attitude while collaborating with

team members, fostering a supportive work environment.

13. Employee- Floyd Tomboc

• Background: He is also studying Bachelor of Technical Vocational Teacher Education

Major in Automotive Technology.

• Qualifications: Bachelor of Technical Vocational Teacher Education Major in

Automotive Technology.

• Responsibility: Maintain a professional and positive attitude while collaborating with

team members, fostering a supportive work environment.

VI. Marketing and Sales Strategy

A. Target Market

Autocare Solution caters to a multifaceted target market. Busy Professionals,

aged 25-45, require quick and efficient services, favoring online scheduling and

transparent communication. Families with Commuter Vehicles seek reliable,

family-friendly maintenance, prioritizing safety and flexibility in service hours.

Local Business Fleets, typically small to medium-sized enterprises, demand

customized fleet maintenance, prompt repairs, and clear reporting for

streamlined management. Environmentally Conscious Consumers prioritize eco-

friendly options, sustainable practices, and information on green vehicle

 upgrades. Car Enthusiasts and Performance Drivers, composed of auto

enthusiasts and sports car owners, have a keen interest in high-performance

upgrades, specialized services, and access to the latest automotive

technologies. Autocare Solution strategically tailors its services to meet the

distinct needs and preferences of each segment, ensuring a comprehensive and

satisfying automotive service experience for its diverse clientele.

B. Unique Selling Proposition (USP)

Autocare Solution stands out in the market through its unique commitment to

“Precision Performance and Personalized Service.” Unlike competitors, we

combine cutting-edge automotive technology with a personalized touch. Our

state-of-the-art diagnostic tools and highly skilled technicians ensure precision in

every service, enhancing vehicle performance and reliability. Simultaneously, our

dedication to personalized service addresses the diverse needs of our target

market. Busy Professionals benefit from our efficient online scheduling and

transparent communication, while Families with commuter Vehicles appreciate

our family-friendly approach. Local Business Fleets value our customized

maintenance programs, and Environmentally Conscious Consumers trust our

eco-friendly options. Car Enthusiasts and Performance Drivers rely on our

expertise in high-performance upgrades. Autocare Solution’s USP ensures a

unique blend of precision and personalized attention, precisely tailored to meet

and exceed the distinct needs and preferences of our diverse clientele.

C. Sale Strategy
 Autocare Solution employs a multifaceted sales strategy designed to reach and

resonate with our diverse target market. A pivotal component is our user-friendly

online booking platform, providing customers with a convenient and efficient way

to schedule appointments while unlocking exclusive online promotions.

Additionally, we prioritize customer education through workshops, fostering

engagement and trust. Our referral programs incentivize existing clients to

recommend our services, tapping into the power of word-of-mouth marketing.

Strategic partnerships with local businesses and fleets offer mutually beneficial

arrangements, expanding our reach. Seasonal promotions, a customer loyalty

program, and transparent pricing enhance customer value and satisfaction.

Social media marketing, community engagement events, and active integration

of customer feedback contribute to building a strong brand presence. Autocare

Solution’s sales approach combines digital convenience, personal connection,

incentives, and community involvement to ensure a comprehensive and

appealing experience for our customers.

D. Marketing and Promotional Strategies

Autocare Solution will employ a comprehensive marketing and promotional

strategy to effectively introduce our services to customers. Online initiatives will

include targeted social media advertising campaigns to reach our diverse

audience, leveraging platforms like Facebook and Instagram to showcase our

expertise, promotions, and customer testimonials. A user-friendly website will

serve as a central hub for information, online booking, and exclusive offers.

Content marketing will play a vital role, with blog posts, how-to guides, and
 informative videos focusing on vehicle maintenance, establishing Autocare

Solution as a trusted authority in the industry. Public relations efforts will involve

press releases, fostering relationships with local media outlets, and participating

in community events to enhance brand visibility. Additionally, a combination of

online and offline events, such as car care workshops and sponsorships, will

engage the local community, creating a positive and lasting impression. This

integrated approach aims to build brand awareness, trust, and customer loyalty

across both online and offline channels.

VII. Funding

A. Project investment coast.

ITEM PROJECT COAST BUDGETAL CAPITAL

Raw Materials

Requirement

Car Shampoo Php. 24, 480. 00 Php. 24, 480. 00

Car wax 21, 384. 00 21, 384. 00

Tire black 14, 400. 00 14, 400. 00

Subtotal Php. 60, 264. 00 Php. 60, 264. 00

Service Tools

Foam cannon Php. 178. 00 Php. 178. 00

Bucket 144. 00 144. 00

Water house 57. 00 57. 00

Car brusher 46. 00 46. 00

Drying towel 45. 00 45. 00

Subtotal Php. 470. 00 Php. 470. 00

Service Equipment

High pressure washer Php. 1, 310. 00 Php. 1, 310. 00

Vacuum Cleaner 1, 976. 00 1, 976. 00

Water filtration system 5, 928, 00 5, 928. 00

Polishers 1, 036, 00 1, 036. 00

Sub total Php. 10, 250. 00 Php. 70, 974. 00

B. Source of financing the project

The initial capital of the business will be provided by its 13 proponents will be

provided by it. For the whole month the business required Php 70, 974. 00 to

support its expenses for the time being. Each proponent must contribute 5, 459

pesos each to accumulate the desire start- up cost.