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    Leidy Angel Hernandez
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    This document presents a research study conducted by senior high school students at Bagumbayan National High School. The study aims to determine the relationship between store-activated coupons and spending behavior of grade 12 students. Specifically, it seeks to understand the influence of coupon value, redemption rate, frequency of use, and promotion duration on spending. It also examines how demographics, lifestyle, peer influence, impulse control, and family influence affect student spending behavior. The study aims to identify any significant differences between these factors.

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    This document presents a research study conducted by senior high school students at Bagumbayan National High School. The study aims to determine the relationship between store-activated coupons and spending behavior of grade 12 students. Specifically, it seeks to understand the influence of coupon value, redemption rate, frequency of use, and promotion duration on spending. It also examines how demographics, lifestyle, peer influence, impulse control, and family influence affect student spending behavior. The study aims to identify any significant differences between these factors.

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    10 views1 page

    PR 2 Final Title

    Uploaded by

    Leidy Angel Hernandez
    This document presents a research study conducted by senior high school students at Bagumbayan National High School. The study aims to determine the relationship between store-activated coupons and spending behavior of grade 12 students. Specifically, it seeks to understand the influence of coupon value, redemption rate, frequency of use, and promotion duration on spending. It also examines how demographics, lifestyle, peer influence, impulse control, and family influence affect student spending behavior. The study aims to identify any significant differences between these factors.

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    Bagumbayan National High School

    M.L.Q. St. Bagumbayan Taguig City


    SENIOR HIGH SCHOOL DEPARTMENT
    Accountancy, Business and Management
    GROUP 4 RESEARCH TITLE

    Bridging the Wallet Gap: A Descriptive-Correlation Investigation on the Influence

    of Store-Activated Coupons on Spending Behavior among Grade 12 Senior High

    School Students in Bagumbayan National High School

    Statement of the Problem

    The main objective of this study is to determine the relationship between store-activated

    coupons and spending behavior of grade 12 senior high school students

    in Bagumbayan National High School

    Specifically, this seeks to answer the following questions:

    1. Demographic
    1.1 Section
    1.2 Classification of Shopper
    (Online Shopping/Physical Shopping)
    1.3 Gender
    2. Influence of Store-Activated Coupons
    A. Coupon Value
    B. Redemption Rate
    C. Frequency of Use
    D. Promotion Duration
    3. Spending Behavior
    A. Life-style
    B. Peer Influence
    C. Impulse
    D. Control
    E. Family Influence
    4. Significance difference between demographic and influence
    5. Significance difference between demographic and spending behavior
    6. Significance difference between influence and spending behavior

    DEPARTMENT OF EDUCATION | NATIONAL CAPITAL REGION | DIVISION OF TAGUIG CITY AND PATEROS

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