Name Of Subject:- Consumer Behaviour

Topic:- Kashmir

Roll No. :- 185

Name:- Rohit bandu Mali

PRN No:- 2021300162

Teacher Name:- Dr. Urmila Shetve

Content:

 Name Of City
 Social Factors
 Demographic Factors
 Economic Factors
 Culture Factors
 Variety of Food
 Recreation Facilities
 Education System
Name of the state :
Social factors :

 Their dance, music, cuisine, carpet weaving and Koshur Sufiana forms a
significant part of Kashmiri identity. Kashmiri culture is mainly followed by
people living in Kashmir valley and Dodab of the Chenab region. The valley
is known for the fine arts including traditional boats and houseboats,
handicrafts and poetry.
 Kashmir is not just about the stunning scenic views but also known for
its handicrafts and Kashmiri gift items. Kashmiri artwork is known worldwide
for its unique artistic work and the grandeur. Whenever you visit a place,
you always pick something that is unique and for which the place is famous
for.
Demographic Factors:-

 The workforce of a region/state is closely controlled by a large number of

demographic factors. The size of population, the birth rate, the death rate, the
longevity, migration pattern, literacy, education, status of women is the society,
age at the time of marriage, general health of the people, the occupation of
the people, their dietary habits, per capita income attitude towards life and
standard of living influence the availability of workforce in a society.
 State of Jammu and Kashmir is in the initial stage of economic development
and the workforce is largely engaged in the primary sector (agriculture, cattle-
keeping, dairying, forestry, fishery sericulture, beekeeping, floriculture, etc.).
There is an urgent need to develop industries so that the pressure of population
from the primary sector may be shifted to the secondary and tertiary sectors.
Economic Factors:-

 Jammu and Kashmir's economy is predominantly dependent on agriculture and allied activities.
[57] The Kashmir valley is also known for its sericulture and cold-water fisheries. Wood from Kashmir
is used to make high-quality cricket bats, popularly known as Kashmir Willow.
 Jammu and Kashmir's economy is predominantly dependent on agriculture and allied
activities.[57] The Kashmir valley is also known for its sericulture and cold-water fisheries. Wood
from Kashmir is used to make high-quality cricket bats, popularly known as Kashmir Willow.
Kashmiri saffron is also very famous and brings the state a handsome amount of foreign
exchange. Agricultural exports from Jammu and Kashmir include apples, barley, cherries, corn,
millet, oranges, rice, peaches, pears, saffron, sorghum, vegetables, and wheat, while
manufactured exports include handicrafts, rugs, and shawls.
 Horticulture plays a vital role in the economic development of the state. With an annual turnover
of over Rs. 300 crore, apart from foreign exchange of over Rs. 80 crore, this sector is the next
biggest source of income in the state’s economy.[58] The region of Kashmir is known for its
horticulture industry[59] and is the wealthiest region in the state.[60] Horticultural produce from
the state includes apples, apricots, cherries, pears, plums, almonds and walnuts.[58]
 The Doda district has deposits of high-grade sapphire.[61] Though small, the manufacturing and
services sector is growing rapidly, especially in the Jammu division. In recent years, several
consumer goods companies have opened manufacturing units in the region. The Associated
Chambers of Commerce and Industry of India (ASSOCHAM) has identified several industrial
sectors which can attract investment in the state, and accordingly, it is working with the union
and the state government to set up industrial parks and special economic zones.[62] In the fiscal
year 2005–06, exports from the state amounted to Rs. 1,150 crore.[63] However, industrial
development in the state faces several major constraints including extreme mountainous
landscape and power shortage.[64]
 The Government of India has been keen to economically integrate Jammu and Kashmir with the
rest of India. The state is one of the largest recipients of grants from New Delhi, totaling $ 812
million per year.[65] It also has a mere 4% incidence of poverty, one of the lowest in the
country.[65] In an attempt to improve the infrastructure in the state, the Indian government has
commenced work on the ambitious Kashmir Railway project which is being constructed by
Konkan Railway Corporation and IRCON at a cost of more than US$2.5 billion.[66] The Jammu &
Kashmir Bank, which is listed as a S&P CNX 500 conglomerate, is based in the state. It reported a
net profit of Rs. 598 million in 2008.[67]
 Before insurgency intensified in 1989, tourism formed an important part of the Kashmiri economy.
The tourism economy in the Kashmir valley was worst hit. However, the holy shrines of Jammu and
the Buddhist monasteries of Ladakh continue to remain popular pilgrimage and tourism
destinations. Every year, thousands of Hindu pilgrims visit holy shrines of Vaishno Devi and
Amarnath which has had significant impact on the state's economy.[68] The Vaishno Devi yatra
alone contributes Rs. 475 crore to the local economy annually.[69]
 Tourism in the Kashmir valley has rebounded in recent years and in 2009, the state became one
of the top tourist destinations of India.[70] Gulmarg, one of the most popular ski resort destinations
in India, is also home to the world's highest green golf course.[71] However with the decrease in
violence in the state has boosted the states economy specifically tourism.
Culture Factors:-

 The culture of Kashmir was influenced by the Persian as well as Central

Asian cultures after the Islamic invasion of Kashmir. Kashmiri culture is
heavily influenced by Hinduism, Buddhism and later by Islam.
 Shikaras are a common feature in lakes and rivers across the Kashmir valley.
The Dumhal is a famous dance in the Kashmir valley, performed by men of
the Wattal region. The women perform the Rouff, another traditional folk
dance. Kashmir has been noted for its fine arts for centuries, including
poetry and handicrafts.
Variety of Food:-

 Kashmiri cuisine is the cuisine of the Kashmir Valley in the Indian

subcontinent. Kashmiris have developed the art of cooking to a very high
degree of sophistication and evolved a cuisine quite distinct from that of
any part of the world. Rice is their staple food and has been so since
ancient times. The equivalent for the phrase bread and butter in Kashmiri
is haakh-batta (greens and rice). Meat along with rice, some vegetables
and salad are prepared on special occasions like Eid. A typical everyday
Kashmiri meal — lunch and dinner — consists of a generous serving of rice
(about 250 gms), mutton (100 gms) and vegetables (about 100gms, mostly
greens) cooked in oil, and yoghurt (50 to 250 gms).
Recreation Facilities:-

 Camping at Zanskar. ...

 Safari at Dachigam National Pa. ...
 Motor biking in Leh. ...
 Mountain biking in Leh. ...
 Gondola cable car ride. ...
 Chadar trek. ...
 Pahalgam golf club. ...
 Skiing in Gulmarg.
Climate:-

Kashmir is one of the coldest regions in India with an average daily high
temperature of only 30 degrees centigrade. Several months of the year it is
warm to hot at temperatures continuously above 25 degrees centigrade,
sometimes up to 40 degrees. Due to the warmer temperatures the best time
for traveling is in June.
Thank You