Heal ID

healthcare, simplified
About Heal

Heal ID is a digital healthcare provider platform that aims to simplify, redefine & democratize healthcare

through technology .

Our mission is to curate the best healthcare experience by removing conventional boundaries, empowering

healthcare provider & integrating healthcare into an ecosystem.

Heal ID was formed from the story & problems found in conventional hospitals which are: long administration

time, insurance claim, queuing time in emergency unit & pharmacy.

 Heal ID

a digital healthcare provider platform that aims to simplify, redefine &

democratize healthcare through technology
 The Problems

Insurance claim refusal/not the Long queuing time when Long administration process
same as terms & conditions accessing health services when claiming insurance

These problems result in a horrible experience

when accessing health services due to time wasted, etc.

 The Facts

70min 140min
Avg. Pharmacy Waiting Time Avg. Pharmacy Waiting Time

(Non-Concocted Medicine) (Concocted Medicine)

105min 24%
Avg. Wait Time in EU Fraud Rate

Before being admitted to a room During insurance claims

Sources :

Mordor Intelligence Kompas.com Suara.com

 Solution
A healthcare provider platform to simplify healthcare by
connecting users to health services & products

Seamless & transparent Better overall patient, medical worker & Reserve health services &
administration process health services experience products
 Market Segmentation

20+

Indonesia North Sumatra & Java Island

Age of 20 - 50
Insured by corporate,

(approx. 2000 hospitals) (Have smartphone literacy) government or personal

Sources :

Mordor Intelligence Wikipedia

 Market Size

190
100
20

Million Million Million

70% 39.27% 7.854%
Population Insured
Population Insured
Population

in Indonesia in Java Island (20% Market Share)

Sources :
Mordor Intelligence Jakarta Post Wikipedia
 Market Growth
(Potential Growth)

7.7%
1.1%

CAGR CAGR
Insured Population Growth Population Growth
Projected Until 2024 Per 2020 (Indonesia)
Per 2019 (Indonesia)

Sources :
Mordor Intelligence Worldometers
 Our Products & Services

HealMedevac HealMed HealDoc

HealDiary HealLabs
 A medicine marketplace where users can request & buy
medicine that are both concocted and/or non-concocted,
with the feature of integrating doctors medicine
prescription to users medicine prescription.
HealMed
 A physician marketplace where users can do online
consultation, book & reserve offline consultations with
physicians, without the hassle of complex & long queuing,
administration procedures and payment procedures.
HealDoc
 An integrated medical evacuation service where users can
request ambulance, reserve emergency unit room (setup by
ambulance doctor) & reserve hospitalization room with
seamless insurance claim, administration & payment
experience through ecosystem integration.
HealMedevac
 An integrated data logging & tracking service where users’
medical records get recorded & can be accessed within
Heal’s ecosystem for the sake of optimizing healthcare
HealDiary administration, development & diagnosis.
 A laboratorium marketplace where users can reserve
laboratorium services (lab tests) and access laboratorium
diagnostic results that could be accessed by users &
HealLabs physicians to optimize healthcare diagnosis & development.
 Business Models

Ads Business Model Agency Model Data Licensing

Pay-Per-Impression Fee Platform Fee Data Access Fee/User
Pay-Per-Conversion Fee Reservation Fee
Cancellation/Re-Schedule Fee
1% Starting Commision
 Marketing Strategy

Market Acquisition Market Retention Market Education

Cashback for Registration Tier-Based Promotions/Benefits Influencer Content & Collaboration
Cashback Referrals Returning User Promotions
Offline Media (Brochures. Flyers, TV Display)
Re-targeting & Targeting Ads within Regular User Benefits within Healthcare Events & Places
Social Media Platform Gamification
App Blogs & Articles regarding Healthcare
Search Engine Optimization
Search Engine Marketing
App Store Optimization
Doctor Influencer Referrals &
Affiliation Code
 SWOT Analysis

SWOT SW O T
STRENGTH OPPORTUNITY

Intuitive & simple U First to the market with an integrated data center ecosyste

Booking & reserving health services is convenien Indonesian health index still one of the lowest and can still

Reliable customer servic be improve

Solves health administration issues Convenient health administration system is on-demand

S W OT SWOT
WEAKNESS THREATS

Needs heavy investment to technolog Indirect competitors might evolve and innovate new product

Services very tech-dependent Indirect competitors have a lot of market reach and user base

Sources: AIA Group Survey

 Our Team

Hendro Tanoto
Ezra Ravin Mateus
Moses Ariel

CTO & COO CEO, VP of Product CFO, VP of BD

Maria Lawrena
Josephine Cecilia

Chief Design Officer CCO & CMO

Our Main Potential Partners

Our Main Supporting Partners

Other Supporting Partners

Source: GBG Indonesia

Thank You