This is achieved through the use of second-person pronouns like 'you', or through

conversational and colloquial language that makes the consumer feel like they are
being individually addressed, even though the message is being broadcasted to a
large audience.-> sense of personal engagement

Power behind discourse - Analysing the sociological and ideological reasons behind
who is asserting power over others and why. For example, the UK mass media (e.g.
newspapers) has power over its readers as the newspaper editors decide which
information and which narratives their readers will see.

2. Interpretation

Next, consider the production of the article and how it will be received and
interpreted by the readers. Consider what type of newspaper it is (tabloid,
broadsheet, online etc.) and who the target audience is.

Think about the motivation behind the article and question:

Who will read it?

Is a certain ideology being presented?

Who might benefit from that?

Who is the owner of the newspaper?

Who is the author of the article?

discourse producers
discourse consumers-> target audience
interpret from producer a\why using
effect on consumer

At the time Biden assumed office, cases and deaths were hitting record highs and
the newly launched vaccines were in short supply. The public lost its appetite for
new guidance as pandemic fatigue increased.

Biden inherited a nascent COVID-19 vaccination program with severe supply

constraints. His administration made huge strides in expanding vaccine supply and
access, experts say

Those who remain unvaccinated are largely Republicans who oppose the Democratic
president

emphasis on the individual responsibility to protect the community (collectivism)->

increase commitment to public health policies