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CHAPTER-1- Introduction to Strategic Management


Tera Course Mera Guidance
www.atacademy.co.in
info@atacademy.co.in
Strategic Management (SM) Strategic Intent Strategic Level in Organisation
CA CS Amit Tated
Management Elements Strategic Levels
Vision Corporate Level Business Level Functional Level
Group of Individual Mission
Goals | Objectives Management Management Management
Process
Value | Value systems Role
Strategy Vision
Oversee the development
Partly proactive / Essentials Mission & Goals
1. Think Creatively Determining Business
Partly reactive 2. Intelligent Entrepreneurship
Allocating Resources
3. Enthusiasm
Can not be flawless 2. Direction Formulate & Implement Charge of different business Specific Business Functions
Strategy Translate General Statement Operations
SM Mission Leadership of direction in to Concrete Realistic & Attainable
Link between Shareholders Strategies Strategies
Why Mission
Objective Unanimity of purpose
Standard for allocating resources
Motivating
Competitive Advantage Organization climate 1.Functional & Divisional Relationship
Changes Focal Point
N/W of Relationship 2.Horizontal Relationship
Translation of Objective & Goals
Translation of purpose in to goals 3.Matrix Relationship
Limitation
Writing a Mission
Environment Complex Own Special Identity My Notes:
Time Consuming Customer Groups
Unique
Costly
Estimate Response Goals | Objectives Long term Objectives
1. Profitability
Benefits Characteristics 2. Productivity
1. Relationship with Environment 3. Competitive Position
2. Mission & Purpose 4. EE Development
Direction 3. Strategic Decision Making 5. EE Relation
Proactive 4. Standards for Appraisal 6. Technical Leadership
Framework 5. Concrete & Specific 7. Public Responsibility
6. Time Frame
Face future 7. Measurable & Controllable Integrity
Corporate defense mechanism 8. Challenging Thrust
Longevity 9. Co-relate. Humility
Diversity
Core Competency & Innovation
Competitive Advantage Value Accountability

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