STARTUP

Factory
How to build
disruptive business
models in less than
6 months
November 2016
STARTUP Factory – Overview

STARTUP factory: our approach to evaluate and build successful

new business models in less than 6 months

Key success factors

Think big, test small, learn fast It all starts from customer pain points,
Minimize investment in design & leading to a minimum viable product
development before market testing, through a "test-and learn" approach
build empathy with users
Understand customer pain
Create open network points and crowdsource
ideas with peers
& communities
Mix people in a connected ecosystem
Develop a Minimum Viable
is vital to ensure the continuity of start-ups
Product (MVP)
Iteration
Be open minded
Induce a nonstop shift of competitive Test key hypotheses with
positions through continuous innovation beta-test clients

Stay agile Upgrade with new products

Act fast and be agile to be the first mover or services
and bring new ideas to market in due time
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STARTUP Factory – How?
How it works: Each step will enable to continuously adapt or "kill"
ideas through go / no go decisions until live solutions
1 Design & Validation
Go /
No Go
6-8 weeks
Understand customers
pain points and identify
a problem worth solving
Test and validate pain points with
customers
Review existing solutions in the
market and understand end markets
Define disruptive business models
Formulate initial business plan and
define User Experience (UX)
2 Seed & Prototype
Go /
No Go
12-20 weeks
Validate if the solution
solves the identified
problem and can become
a viable business
Create a first prototype
Test minimal viable product in real
life
Adjust based on customer needs and
feedback
Develop business case with a
detailed go-to-market strategy
3 Commercialization
& funding
25-35 weeks
Go from a minimum viable
product to a pilot and a
first commercialization
Further enrich and adjust based on
customer needs and feedback
Formalize investment case
Define KPIs and continuously
measure success
Develop a robust solution
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STARTUP Factory – Why?

Our unique value proposition: Make business creation a reality

Imagine a STARTUP
Managed by a motivated Accelerated & coached Supported and driven With the delivery
entrepreneur by a pioneer of startups by an international capabilities of an extended
development consulting firm ecosystem

Access to large database of Extensive experience in An international network of A ready-made network of

entrepreneurs to scoot the coaching and mentoring experts with deep knowledge partners for full agility:
best talents startup and teams in strategy and corporate end design thinking, UX, technical
markets development

1 Our differentiators
Result-oriented
> Minimum viable product launched
with basic functionalities and
progressively enriched
> Time and budget conscious
2 3
Start-up mode In-depth industry / digital expertise
> Short-loop decision-making and > Capitalization on industry-specific
multi-tasking and digital know-how
> Proactive recruiting of partners > Knowledge of key digital
and clients (beta-testers) disruptive trends by industry
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STARTUP Factory – Why?

Success story: when Total launches its own STARTUP Studio

3 startups launched in 4 months

1 "We have selected Roland

Berger and Numa to operate our Startup
studio because we were seduced by the
alliance of their capabilities.
Strong sectorial knowledge as well as

2
ability to align Exco members on
strategic decisions for Roland Berger
together with high end digital capabilities
for Numa. 10 months later, results are here.
Start-ups are a reality, already delivering
revenues"

3
Marc Gigon,
CDO Total Marketing & Services

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To discuss how the STARTUP Factory approach can be beneficial
to your organization, please feel free to contact your usual contact
Roland Berger or email us:

Startupfactory@rolandberger.com

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