Observation Form

1. Four different communication media used in the organization to get its business messages
across to audiences. Identify the audience in each case. (See Module 1)

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2. Four examples of two or more people in the organization having different perceptions of a
particular subject or object related to the organization’s business. (See Module 2)

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3. Four examples of diversity in the organization. (See Module 2)

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4. Four situations that occurred in the organization in which you can identify at least two
different response styles each. (See Module 3)

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5. Two examples of supportive communication and two examples of defensive

communication that were used in the organization. Is the communication climate in the
organization more supportive or more defensive? (See Module 3)

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6. One example each of an assertive style, an aggressive style and a non-assertive style of
communication that was used in the organization. What was the context in which each
communication style was used? (See Module 3)

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7. Four examples of how negative information was delivered or how negative positions
were projected by the organization. (See Module 3)

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8. Two examples of audience-focused messages and two examples of me-focused messages

that were used by the organization. Is the organization consistently communicating with
its audiences with a you-attitude? (See Module 3)

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9. One example each of four different ways people in the organization meet. What was the
context in which each of these meetings took place? (See Module 4)

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10. One example each of four different types of conflicts in the organization. What was the
context of each of these types of conflicts? (See Module 4)

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