Neela Jadoo Facebook Marketing Course Outline

Lecture 01
➢ Introduction of trainees, trainer
➢ Format of training
➢ Orientation of trainees
➢ Importance of Facebook pages
➢ How to sell anything on Facebook
➢ Earn from Facebook without any product or service
➢ Learn different ways of earning from Facebook

Lecture 02:
➢ Creating a professional Facebook page
➢ Choose the proper categories for the page
➢ Adding page descriptions
➢ How to integrate the main button for page
➢ Setting a unique username
➢ How to set automated chat for messenger
➢ How to set Store Timings
➢ Adding and Managing users for business
➢ Adding necessary information like Address, Phone, and Location
➢ Connecting Facebook page to WhatsApp and Instagram
➢ Setting up tabs and templates for the page
➢ QR Code and other essential settings

Lecture 03:
➢ Introduction to Meta Business Suite
➢ Facebook Ad Account Vs Facebook Business Account
➢ Introduction to Business Manager

Lecture 04
➢ What are ads and their importance
➢ Introduction to ads Library
➢ Introduction to ads manager
➢ Learning the objectives of the campaigns
➢ All important terms and elements inside Ads manager

Lecture 05
➢ Setting up campaign, ad set, and ads
➢ Hierarchy of campaigns, ad sets, and ads
➢ How to do A/B testing
➢ How to use CBO
➢ How to find your ideal customer
➢ Ideal budget for your ads
➢ Custom audience
➢ Create page-like ads
Lecture 06
➢ Setting up campaign for engagement
➢ How to get maximum engagement on posts and ad
➢ Get messages on WhatsApp, Instagram and Facebook
➢ Generating leads via Facebook ads
➢ Getting brands awareness via ads
➢ Get more reach via ads

Lecture 07
➢ Maximum traffic on the website
➢ An ad to install apps and game installs
➢ Ad to get more video views
➢ Adding a lead form to our page
➢ Choosing the best placement for ads
➢ Ad tracking and its purpose

Lecture 08
➢ Maximum conversions, catalog and store visits
➢ Domain verifications
➢ Facebook pixels and their usage
➢ Using data sourcing effectively
➢ Using pixels data for campaigns
➢ Retargeting and getting ideal customers via

Lecture 9
➢ Facebook Ads policy
➢ How to avoid ad account suspension
➢ How to get the ad account back
➢ Budgeting and planning your ad budget
➢ Maximum conversions, catalog and store visits
➢ Create a products catalogue
➢ Managing accounts from the commerce manager
➢ How to get Blue Tick
➢ How to monetize your Facebook page

Lecture 10
Q/A session

Bonus Lecture
➢ How to make a logo for the page
➢ How to make a cover photo for the page
➢ How to use Canva
➢ How to use Phonto
➢ How to create graphics for the page