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    The Golden Circle: Stay Inspired. Inspire Others

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    Jean
    The document discusses Simon Sinek's Golden Circle framework, which proposes that organizations should clearly communicate their why (purpose/cause/belief), how (strengths/values/principles), and what (products/services). Effective messaging starts with why, which resonates with people on a limbic level and inspires loyalty. The Golden Circle can help organizations achieve clarity of purpose, consistency of message, and inspire others.

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    The Golden Circle: Stay Inspired. Inspire Others

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    Jean
    3 views16 pages
    The document discusses Simon Sinek's Golden Circle framework, which proposes that organizations should clearly communicate their why (purpose/cause/belief), how (strengths/values/principles), and what (products/services). Effective messaging starts with why, which resonates with people on a limbic level and inspires loyalty. The Golden Circle can help organizations achieve clarity of purpose, consistency of message, and inspire others.

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    The document discusses Simon Sinek's Golden Circle framework, which proposes that organizations should clearly communicate their why (purpose/cause/belief), how (strengths/values/principles), and what (products/services). Effective messaging starts with why, which resonates with people on a limbic level and inspires loyalty. The Golden Circle can help organizations achieve clarity of purpose, consistency of message, and inspire others.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    3 views16 pages

    The Golden Circle: Stay Inspired. Inspire Others

    Uploaded by

    Jean
    The document discusses Simon Sinek's Golden Circle framework, which proposes that organizations should clearly communicate their why (purpose/cause/belief), how (strengths/values/principles), and what (products/services). Effective messaging starts with why, which resonates with people on a limbic level and inspires loyalty. The Golden Circle can help organizations achieve clarity of purpose, consistency of message, and inspire others.

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    © All Rights Reserved
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    of 16

    The

    Golden
    Circle
    Stay inspired.
    Inspire others.
    2

    The Golden Circle for Organizations ©2021 Simon Sinek Inc. All rights reserved.
    3

    The Golden Circle for Organizations ©2021 Simon Sinek Inc. All rights reserved.
    4

    The Golden Circle for Organizations ©2021 Simon Sinek Inc. All rights reserved.
    5

    The Golden Circle for Organizations ©2021 Simon Sinek Inc. All rights reserved.
    6

    The Golden Circle for Organizations ©2021 Simon Sinek Inc. All rights reserved.
    7

    The Golden Circle for Organizations ©2021 Simon Sinek Inc. All rights reserved.
    8

    The Golden Circle for Organizations ©2021 Simon Sinek Inc. All rights reserved.
    9

    Neocortex
    The part of the brain responsible for
    all of our rational, analytical
    thoughts and language.

    Limbic Brain
    The part of the brain responsible for
    all of our feelings, like trust and
    loyalty. It’s also responsible for
    behavior and decision-making, but
    has no capacity for language.

    The Golden Circle for Organizations ©2021 Simon Sinek Inc. All rights reserved.
    10

    The Golden Circle for Organizations ©2021 Simon Sinek Inc. All rights reserved.
    11

    The Golden Circle for Organizations ©2021 Simon Sinek Inc. All rights reserved.
    People don’t buy
    WHAT you do,

    they buy WHY


    you do it.

    —Simon Sinek
    13

    Clarity of WHY
    Your purpose, cause, or belief

    Discipline of HOW
    Your strengths, values, or guiding
    principles

    Consistency of WHAT
    Products, services, or work roles

    The Golden Circle for Organizations ©2021 Simon Sinek Inc. All rights reserved.
    14

    The Golden Circle for Organizations ©2021 Simon Sinek Inc. All rights reserved.
    15

    The Golden Circle for Organizations ©2021 Simon Sinek Inc. All rights reserved.
    Visit simonsinek.com
    for more resources
    to feel inspired and
    to inspire those around you.

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