MY 24

MARKETING
PREDICTIONS
FOR 2024
Don’t get
left behind
!

LOUIS GRENIER
#01

Every creator will still be fixated on

pumping out content, forgetting to
actually do something worth posting
about.
#02

Bro-marketers will keep making bank

by methodically chipping away at
people’s confidence, self-love, and
joy, creating a perfect market for
their 'miracle' short-term fixes.
#03

Marketers will keep banging their

heads against the wall trying to
change people's minds, rather than
tapping into the goldmine of what
people already think and do.
#04

At every marketing quarterly

meeting, teams will ponder, “How do
we become more authentic and really
stand out?” only to quickly add, “But
let’s make sure we don’t ruffle any
feathers—can't upset Sophie from
HR!”
#05

Startup founders will continue to brag

about 'spending $0 on marketing,'
unaware that advertising is a tiny
portion of the whole of marketing.
#06

Marketers will carry on designing

surveys with biased questions and
form their entire strategy on those
(instead of observing their behavior).
#07

Tech startups will keep trying to

‘educate the masses’ with a $2,000
budget.
#08

Marketing teams will double down on

‘sounding professional’ in their
LinkedIn campaigns, only to end up
puzzled when all they get is two likes
—one of which is from the social
media intern.
#09

Every second, 48 fake customer

personas will be created in
boardrooms worldwide. HR Sally,
Marketer Bruno, and Head of
Customer Wow Wilfried have nothing
to worry about.
#10

Marketers will persist in believing in

their godlike abilities to create
demand instead of being in demand.
#11

Customers' emotional needs will

continue to be overlooked in favor of
their rational needs—even though
we’re just meaty machines powered
by weak electricity signals.
#12

Marketers will continue to treat word-

of-mouth/referrals/dark social like
the golden child of marketing
channels—although it can't be
controlled and is proportional to the
business size.
#13

Product marketers will continue to

put lipstick on their SaaS pig with a
better narrative/messaging instead
of improving the product itself so it
actually stands the f*ck out.
#14

Journalists will keep losing their sh*t

over VC-backed companies raising
millions to rEvOlUtIoNiZe their
industry over profitable small
businesses.
#15

TV advertising, email marketing,

SMS, and blogging will keep dying of
a horrible death while still remaining
alive for another 12 months.
#16

The rise of pico-influencers will be

impossible to stop (they have 1000x
fewer followers than nano-
influencers).
#17

Customers will continue to not care

about a brand's innovation, purpose,
or mission. They will instead keep
caring about one thing: themselves.
#18

‘Creating a new category’ will remain

the de facto strategy for egotistical
CMOs who are desperate to impress
the board.
#19

Discovering new, trendy channels will

occupy more than half of the
marketing industry's time.
#20

B2B marketers will persist in believing

their customers are rational and
check out their emotions at their
office doors.
#21

Customer-centric marketers will keep

staring at their Google Analytics
dashboard for 10 hours a day instead
of doing real market research.
#22

The hype behind AI-generated

account-based product-led micro-
moment marketing will skyrocket by
at least 523.29%.
#23

DTC leaders running an ABM-led PLG

motion will try to 3x their LTV vs. CAC
ratio, all the while worrying about
their ROAS projections vs. EBIDTA
targets.
#24

There will be twice as many 'growth

marketing agencies for SaaS
companies' as there will be actual
'SaaS companies' making money.