THE TOURISM

PLANNING
PROCESS
Learning Outcomes:
❖ Recognize different models of planning;
❖ Identify the special features of ecotourism planning process;
❖ Recall different tools and data needed for tourism planning;
❖ Evaluate tourism attractions and sites according to established criteria;
❖ Make room supply projections; and
❖ Enumerate the components of a tourism development planning digest.
❖ Identify the components of a tourism master plan
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 TOURISM PLANNING MODEL

Step by step destination development approach though it varies in its

objective setting phase which arises out of the study rather than
determining its process
1. Background analysis

2. Detailed research and analysis

3. Synthesis

4. Goal setting, strategy selection and objective setting

5. Planned development
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✣ Each phase in the planning process involves a different type of
activity involving different participants, output and results.

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Systematic planning Process (Brian McLoughlin 1969 in
Hall 1975)

1. Decide
to Plan

2. Set
6. Monitor
Goals and
Results
Objectives

5. Choose 3. Study
course of Courses of
Action Action

4.
Evaluate
courses of
Action
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Rational Planning Model (Hudson 1979 in Lew 2007)

1. Identify the problem

2. Identify a goal or goals

3. Collect background data

4. Identify guidelines for assessing alternative plan scenarios

5. Identify alternative plan scenarios, including policies and

guidelines to achieve the goal

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6. Assess alternative plan scenarios using pre-defined assessment
guidelines

7. Select the preferred alternative

8. Implement the plan

9.Monitor, evaluate and revise the implementation

10.Identify new problems and begin the process again

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 Components of Strategic Planning

✣ Vision – the future state and achievements required for

tourism

✣ Goals – broad-based targets for tourism (qualitatively stated)

✣ Objectives – specific measures of achievements
(quantitatively stated)
✣ Strategies – the methods by which objectives will be
achieved

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National Tourism Development Plan (NTDP) Model

1. Situation Analysis

2. Goals, Visions, Strategies

3. Action Plan

4. Budget Estimates

5. Implementation Mechanism

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 1. Study
Preparati
on

2.
UN World Tourism Backgrou
nd
Organization research

3.
(UNWTO) Model Objective
s

4.
Strategies

5. Report
writing
and
Presentati
on

6.
Implemen
tation and
Monitorin
g

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Ecotourism Planning Model
1. Site Assessment 2. Ecotourism Plan

Preliminary Site Site Profile

Evaluation Tourism
Full Site Situation
Assessment Issues and
Concerns
Ecotourism
Planning for the
Site
Vision, goals
and Objectives
Component
Strategies

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 Ecotourism Plan Components

❖ Site profile
❖ Tourism Situation
❖ Issues and Concerns
❖ Vision, goals, and Objectives
❖ Components Strategies

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 Tools and Data Requirements
for Tourism Planning

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 Situation Analysis

1. Socio-economic situation – population at base and

projected year: economic indicators at base and
projected year (GDP, GRDP) : employment in
tourism at base and projected year
2. Land use (LGU’s Comprehensive Land Use Plan)
- Land use classification : Area in hectares and
percent od total area
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3. Infrastructure - airport (e.g. name, runway, length, terminal
capacity, problems and constraints) : seaport : Roads : Water supply
: Sewerage ; Power Supply : telecommunication
4. Tourist Attractions – Policies (e.g. conservation, land use) :
Historical Background : Access from ports and terminals: * distance
*travel time *frequency *schedule *fare *seating capacity:
GENERAL TYPES OF ATTRACTIONS: *Natural *Historical
*Cultural *Industrial *Sports and Recreation *Shopping *Customs
and traditions *Special Events *Health and wellness
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5. Visitor and Supply data – Visitor Arrivals at major entry
points (airports/seaports) : Visitor Profile : VISITOR
(DEMAND) DATA THAT NEED TO BE ORGANIZED: a.)
total overnight visitors(V) = total number of respondents-
(residents + same day visitors + domestic VFR tourist) b.) total
guest nights(GN)= Xx Average length of stay in nights (LOS)
…….

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6. Existing Plans and Programs – comprehensive land use plan
(CLUP)

✣ Comprehensive development plan

✣ Provincial physical Framework plan

✣ Regional tourism Development Plan

✣ National tourism Development Plan

✣ Philippine Medium-term Development Plan

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 Tourism Development Panning Digest

✣ A summary of the tourism development plans of cities and

municipalities

✣ Serves as a communication tool among stakeholders, decision

makers and potential investors

✣ Consists of 8 pages

✣ With cover page title: “Tourism Development Planning

Digest”; the name of the province/city/town; the name of the
governor/mayor, city/town planning and development officer; and
the tourism officer
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 Components of a Tourism Master Plan

✣ Gender and development

✣ Product development
✣ Infrastructure development plan
✣ Site plan (facilities)
✣ Marketing plan
✣ Human resource development plan
✣ Investment plan

✣ (each section must contain its own situation analysis, statement

of objectives, strategies, action plan, and budget.)

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