Business Plan 1

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Lada Moor
Business Plan
May, 2023
Prepared by
ABION, John Carlo N.

ARCOS, Niel Ian B.
BATALLA, Junrhoe
CANTES, Vincent Noel
FABON, Cherry Ann O.
LOTIVIO, Neil Jon P.
MANDRILLA, Jhomer M.
NARIO, Rovic D.
OLIQUINO, Jessica M.
ORPIANA, Elizabeth
SARIBA, John Ellyson E.
VELASCO, Renz Joseph S.
BS Civil Engineering - 2D
Contact Information
09279973783
ladamoor@gmail.com
This document is the property of Lada Moor.

The information contained in this document is confidential. Do not copy or otherwise distribute the
information contained herein without prior written authorization from Lada Moor.
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Table of Contents
1 Executive Summary
2 Company Description
2.1 Mission Statement
2.2 Long-Term Goals and Objectives
2.3 The Management Team
3 Product Description
3.1 The Product / Service Description
3.2 Unique Features of the Product / Service
4 Customer Analysis
4.1 Primary Target Customers
4.2 Important Product / Service Attributes
5 Competitor Analysis
5.1 Direct and Indirect Competitors
5.2 Competitor Profile Matrix
5.3 Competitor Profile Matrix Summary
5.4 Learning from Competitors
6 Industry Analysis
6.1 The Target Industry
6.2 The Industry Size
6.3 Trends and Future Developments
7 Business Strategy
7.1 Product Attribute Map
7.2 SWOT-Analysis
7.3 Competitive Advantage
8 Operations Plan
8.1 Input Factors
8.2 Responsible Actors / Staff
8.3 Production Process

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8.4 Output and Performance Indicators

8.5 Product / Service Delivery and Payment
8.6 Quality Control
8.7 Potential Problems and Preventive Measures
9 Marketing Strategy
9.1 Pricing Strategy
9.2 Product Strategy
9.3 Distribution and Sales Strategy
9.4 Promotion and Advertising Strategy
10 Financial Plan
10.1 Investment Plan
10.2 Starting Capital Plan
10.3 Projected Income Analysis
10.4 Projected Expenses Analysis
10.5 Projected Financial Statement
10.6 Financial Statement Rationale
10.7 Pro-Forma Balance Sheet Summary
11 Critical Risks
11.1 Critical Risks in the Pre-Launch Phase
11.2 Critical Risks in the Post-Launch Phase
12 Development Plan

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1 Executive Summary
Lada Moor is a business which focuses on offering a study space for students catering
spicy foods while they focus on studying. It is located at Bicol University Main Campus, Legazpi
City, Albay. The goal of this business is to help students find their comfort in studying by having
a safe, relaxing, well founded place to learn. ‘Lada Moor provides a safe, relaxing, well founded
place to learn. We inspire students to make their studies more interesting by serving food that
can help digest more knowledge. To create an environment where the education of the future of
this nation is our highest priority.’ If this business becomes widely accepted by many, future
endeavors of the business involve the addition of spicy products and a few more venue or space
ideas for academic purposes.
The business’ trademark or signature is the ambigram of Adal Moor (spice up your
studies more in a study room). The main strategy or secret ingredient of the Lada Moor is the
term “SPICE.” This business venture is unique and has a great competitive advantage since the
idea is purely original where no one has ever tried to put up spicy product stalls inside an
academic room or shop. The business owners also brainstormed and researched that spicy foods
can be advantageous to students since it enhances brain power, and faster cognitive response
time leads to more effective studying or memorization.
From its interior design, organization of sections, style, and combo prices, the customers
could satisfy their needs and wants of a more focused and non-disturbing studying service. The
features of the service are not burdensome on their part and they could find this more
interesting.
Lada Moor will manifest their unique key attributes (interactive, adaptive, healthy,
professional, and driven) to strengthen its mission statement. Other study studios and review
spaces cannot match the convenience, usefulness, flexibility, and satisfaction Lada Moor can give.
The management team of Papyrophiliac is led by Neil Jon Lotivio, Francis Kenneth
Araya, Aira Ellaine Palmones, Aileen Lou Rillera and Fionna Marie Therese Seva. Other
employees that will be involved in the company are the developers/designers, front desk and
counter clerks, cashier, and other employees and contributors.
The management team of Papyrophiliac is led by Jessica Oliquino, Neil Jon Lotivio,
Ellyson Sariba, and Junrhoe Battalla and its staff consists of Renz Velazco, Rovic Nario, Cherry
Fabon, Elizabeth Orpiana, Vincent Cantes, and Niel Ian Arcos. Other employees that will be
involved in the company are the developers/designers, front desk and counter clerks, cashier,
and other employees and contributors.
2 Company Description

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LADA MOOR is your all-in-one study space. It's the ambigram for "Adal
Room" which, in Bicol, means a room for studying. But to spice-up the study
room, it comes up with a portion where different spicy foods are displayed for
the customers. LADA MOOR provides convenient study space and a
student-led food service. Some of the expected products here are chili ice cream,
spicy chips and finger foods, street foods or tusuk-tusukan (bbq, kwek-kwek,
fishball, etc.) with hot sauce, and study merch and supplies. The services that may
be offered are study desks, computer tables, library, whiteboard space for
discussion, and free Wi-fi.
2.1 Mission Statement
“We help students find their comfort in studying by having a safe, relaxing, well founded
place to learn. We believe that…
‘Lada Moor provides a safe, relaxing, well founded place to learn. We inspire
students to make their studies more interesting by serving food that can help digest more
knowledge. To create an environment where the education of the future of this nation is
our highest priority.’
2.2 Long-Term Goals and Objectives
Expand into a New Geographic Market

The LADA MOOR is close to the Main Campus of Bicol University. Many
students can benefit from expanding into new locations. We believe that each campus in
Bicol University should have this place of refuge for them to study.
Expand Personnel and Facilities

After growing the business into various areas, it additionally needs to extend the
manpower, facilities, and equipment also. As a result, collaboration with other
entrepreneurs from the different campuses might be possible.
Broaden Service Offerings

Our company is capable of adapting to provide superior services to our target
market. Our company is able to strike a balance between the decisions made by
authorities and those made by customers.
2.3 The Management Team
Chief Executive Officer (CEO) or President

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o This person will be the driving force behind the company; he or she will make
things happen, put together the resources to support the company and take
the product/service to the marketplace.
● Chief Operating Officer (COO), Vice President of Operations or General
Manager
o Whether called an organizer, an inside manager or an operations person, this
person is the one who will make sure company operations flow smoothly and
economically. He or she is responsible for making certain that necessary work
is done properly and on time.
● Vice President of Marketing or Marketing Manager
o Few businesses can be successful without marketing their products to the
customer. The individual in this slot must have both marketing and industry
experience.
● Chief Financial Officer (CFO) or Controller
o The responsibility of one role is to seek money; that is, to look for investors
and deal with banks, lenders, etc.
● Vice President of Production or Production Manager
o Good production managers with specific industry knowledge and experience
are sometimes difficult to find. In the beginning, you may subcontract some
production.
3 Product Description
3.1 The Product / Service Description
LADA MOOR is an all-in-one study space that provides convenient study space and
a student-led food service. Some of the expected products here are chili ice cream,
spicy chips and finger foods, street foods or tusuk-tusukan (bbq, kwek-kwek, fishball,
etc.) with hot sauce, and study merch and supplies. The services that may be offered
are study desks, computer tables, library, whiteboard space for discussion, and free
Wi-fi.

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3.2 Unique Features of the Product / Service
● Chili Ice Cream - Pricing will depend on the Tub Size

● BBQ, Kwek-Kwek, Fishball - comes with spicy dip / hot sauce
● Study Merch and Supplies - Price will depend on customers’ demand
The services that may be offered are
● Study Desks - free use for all customers after registration.

● Computer Tables - Rate per hour will be dispense.
● Library - free use for all customers after registration.
● Whiteboard Space for Discussion - Pricing depends on the number of os users.
● WI-FI - free use for all customers after registration.
4 Customer Analysis
4.1 Primary Target Customers
LADA MOOR will only have one study space and a set location near Bicol
University (Main Campus). This location has a major impact in our target market.
Lada Moor wants to establish a regular customer base, and will therefore concentrate
on local residents, students, which will be our target market. The profile for Lada
Moor' customer consist of the following factors:
a.) Geographics
➢ General population of Daraga and Legazpi City
b.) Demographics
➢ students ( BU students and from other schools nearby)
➢ men and women
➢ Open for all ages
c.) Behavior factor
➢ scholarly/studious
➢ enjoy spicy foods
➢ loves posting on studygram account (aesthetic study postings)
➢ preparing for upcoming exams (individual or group study)
4.2 Important Product / Service Attributes
Responsiveness: Promptly responding to customer inquiries, complaints, and other needs

is essential to providing excellent service.

Empathy: Understanding and empathizing with customers' needs, concerns, and feelings
is crucial in building trust and loyalty.

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Reliability: Consistently delivering quality service that meets or exceeds customer
expectations is essential in building long-term relationships.
Personalization: Tailoring services to fit individual needs and preferences can help
customers feel valued and appreciated.

Communication: Clear and effective communication is crucial in ensuring that customers
understand the service being offered and any policies or procedures that may affect their
experience.
Competence: Having knowledgeable and skilled staff who are capable of providing
helpful and accurate information is important in providing excellent service.

Trustworthiness: Establishing trust through honest and transparent business practices is
essential in building customer loyalty.

Accessibility: Offering convenient and accessible channels for customers to reach out for
assistance can help improve customer satisfaction.
5 Competitor Analysis
5.1 Direct and Indirect Competitors
Direct Competitors
Ctrl-Alt-Work
● Prices
Daily Price = PHP 300

Weekly Price = PHP 1500
Monthly Price = PHP 3000
● Location
2F RJV Commercial Building, Rizal St., Cor. Gov. Reynolds St., Old Albay District,
Legazpi, Philippines
● Promotion
Updates on platforms such as Twitter, Instagram, TripAdvisor, and Facebook. It also has
its own website featuring the amenities and services offered.
● Special Feature
Provides caffeine fix by serving unlimited coffee, different working areas (open space,

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conference room, & private office), and other necessary equipment.
Cea’s Cafe, Restobar, and Workspace
● Prices
There is a free access for workspace, however, it is required to avail drinks or snacks
within the establishment which ranges from Php 100 to Php 300 or above.
● Location
Rizal Street, Barangay 3, Em’s Barrio East, Sagpon, Legazpi, Philippines
● Promotion
Featured in Restaurant Guru and Tripadvisor for its menu. It also advertises on social
media platforms such as Facebook. In addition, it also makes connections with school
organizations by sponsoring events and being a go-to place for outside meetings.
● Special Future
Incorporates free workspace where it provides high internet speed, comfortable

workstations, and power back up. Moreover, it also offers a variety of snacks, meals, and
drinks to boost students, young professionals, and the likes.
Indirect Competitors
Albay Provincial Library and Information Center
● Prices
Free access to everyone
● Location
4PQM+HRQ, Bicol 630, Old Albay District, Legazpi City, Albay
● Promotion
Promotes the facility through facebook page and also extends through a word-of-mouth
promotion.

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● Special Future
As a public library, it provides access to books and information gathered from the past,
especially in the Bicol Region. Additionally, it offers a suitable ambience for learning
through the air conditioning system and internet.
Bicol University Library
● Prices
Free access to Bicol University students and a permit is required for outside users.
● Location
4 PVC+RXJ, Rizal Street, Bicol University Main Campus, Bgy. 2 - Em's Barrio South,
Legazpi City, Albay
● Promotion
Its promotion traverses through Facebook by encouraging students to utilize the facility
provided to them.
● Special Future
The school library offers a conducive environment by incorporating chairs, bean bags,
tables, air conditioning, and internet. Lastly, the wide collection of books and
dissertations through the years.
5.2 Competitor Profile Matrix
Attribute Lada Moor Ctrl-Alt-Work Cea’s Cafe
Affordability 5 3 2
Customer Service 5 4 4
Conduciveness 4 4 4
Uniqueness 5 3 4
Customer Retention 3 5 4

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5.3 Competitor Profile Matrix Summary
Positioning the proposed business against its competitors shows its edge and flaws in the
business world. The first attribute, "affordability," is the main edge of the business because of its
student-friendly prices. Customer service is also on par with its competitors. As the business
prioritizes clientele satisfaction and overall care for its customers, it definitely rose against the
competition through customer service.
Additionally, conduciveness is an attribute that exhibits a relaxing environment that

promotes productivity. As indicated in the matrix, Lada Moor and its competitors show an equal
level of conduciveness. Moreover, uniqueness is the measurement of being different from others,
which is how Lada Moor blazes a trail by incorporating new business ideas.
Lastly, customer retention is a metric that measures customer loyalty, or the ability of an
organization to keep its customers over time. As shown in the above features of the business
competitors, there are subscriptions that make customers come back over time. This method
keeps the business prospering by securing customers, or in Filipino terms, "suki."
5.4 Learning from Competitors
Lada Moor still has room to grow when it comes to customer retention. As the
business only displays one-time payments for each day's service, the customer is limited to that
choice, but comparing this to the "Ctrl-Alt-Work" pricing strategy such as weekly and monthly
subscriptions, the pay-for-a day pricing strategy is definitely limiting the customers and the
business as well. Hence, the pricing strategy of customer subscriptions is an aspect that the
business, Lada Moor, can surely work its hands on.
6 Industry Analysis
6.1 The Target Industry
Lada Moor is a new entrant in the industry but it has earned an impression to students,
and while it positions itself in the market. The shares rapidly grow in over a period of time.
Computer shops, coffee shops, and libraries may almost earn the same shares but the service
provided by the Lada Moor as a study space is far better in which they provide comfort to the
students. In cafés and coffee shops, the service will not be the same as what Lada Moor has to
offer.
Lada Moor will position itself as a place where it has a unique and effective system for
allowing students to have a concentrated work to do. Study spaces has also grown to be such
asignificant area for students to study that it's nearly become a trend; some establishments now

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have considered academic-focused merchandise and services. Thus, the business will introduce
itself as a life-saving place that will be created in the minds of the students or customers. Lada
Moor is distinguished by the fact that their business concentrates on developing value for
customers beyond offering services and a quality place. As a new entrant in the business industry,
Lada Moor has observed that putting up a business where students can make their thesis, school
projects and any other requirements would be beneficial to every individual. Lada Moor's one
strategy in putting up the business is for those who are masters in procrastination and for those
who do not have a study place that will fit them. With this, we took advantage on every chance
we have. The business decided to make money out of a student’s simple problem.
6.2 The Industry Size
While the market is already sizeable, this industry continues to grow. Study spaces, hubs
and cafés open their doors to the public on a yearly basis in our market, and it isn’t uncommon
to see numerous of these within a one or two mile radius. However, the sales potential in this
industry is still unlimited. Lada Moor initially plans to target students within our designated
locations. It is this segment that is in most in need of the services we are planning to offer.
Moreover, providing the same high-quality service, within the first six months of
operation, Lada Moor plans to expand our target into formal study space, and as business grows
and stabilizes, eventually evaluate the needs of potential customers in the food industry other
than service industry.
Therefore, in an open industry growing at a strong rate, Lada Moor is in position to

capitalize on the customer’s need for exceptional service, and an effective partner to success.
6.3 Trends and Future Developments
Trends
Since Lada moor is a study place, there will be many sorts of room designs, such as having a
Japanese-style table for the clients who are comfortable sitting on the floor, and many more.
There will be markings on the floors for people who like to post on social media platforms
such as tiktok, Facebook, and Instagram. Examples of movies and photographs will be provided
at the end. As a result, the business will receive free exposure through the clients' social media
posts.
Future Developments
Future developments include the renovation of space in the future, as well as the shifting of
trends, which will be addressed by the owners from time to time, and designs inside the premises
will also adapt from the seasons such as Halloween, Christmas, New Year, and other special
events.

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7 Business Strategy
7.1 Product Attribute Map
7.2 SWOT-Analysis
Opportunities Threats
1. Growing Community of 1. Competitors Offer

Enthusiasts Workshop / Cheaper Prices
Study Place 2. Consumers Becoming
2. Social Media Presence is Price Sensitive
being Improved with 3. Inflation
Brand Updates 4. Availability of Public and
3. High Exposure Location Campus Libraries
4. Develop a Customer 5. User Behavior
Relationship Culture
5. Improve the Overall
Customer Service
Strengths
1. Services are High

Quality and more
Affordable than most
2. Outstanding Customer

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Service
3. Modern, Refreshing, and
Relaxing Environment
4. Strong Ethical Values
5. Potential to Create
Product Lines to Respond
to Customers' Needs
Weaknesses To Do To Do
1. Further build online 1. Make product and
1. Lack of Social Media engagement with our services stand out from
Presence brand competitors
2. Staff Needs More 2. Have workplace training 2.
Training and development initiatives 3.
3. Weak Financial Reserves 3. Match learning 4.
and Initial Cash Flow experiences to Staff''s 5.
4. Limited Sales Area needs.
Coverage 4.Expand geographic
market
5. Broaden economic reach
7.3 Competitive Advantage
1. Bundled Pricing
2. The place are spacious
3. It has priced its products affordably
4. The location is convenient to target market
8 Operations Plan
8.1 Input Factors
MATERIALS
Name Supplier Notes/Remarks
building materials (concrete, Verzontal Construction Inc. construction purposes,

fill, cement, etc.) planned by Civil Engineer(s)
raw or newly bought foods local supermarkets and to be cooked and sold
grocery stores

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school supplies (bond Lucky Educational Supply to be used for the stationery
papers, pens, books, shelves, of the student customers
desks, chairs, etc.)
kitchen utensils supermarkets utilized for the food

section/aspect
EQUIPMENT
Name Supplier Notes/Remarks
school/academic equipment Denver’s Computer Shoppe, assisted by the supplier in

(printer, computers, etc.) Inc. operation and maintenance
kitchen tools (stove, cooking Robinson’s Appliances sectioned for cooking and
tools, freezer, etc.) delivering the food products
and services
ventilation and lighting Robinson’s Appliances open for renewal and repair
appliances
furnitures Home Depot, Our Home designed by Architect(s)
8.2 Responsible Actors / Staff
Lead management Positions
● Chief Executive Officer (CEO) or President

o This person will be the driving force behind the company; he or she will make
things happen, put together the resources to support the company and take
the product/service to the marketplace.
● Chief Operating Officer (COO), Vice President of Operations or General
Manager
o Whether called an organizer, an inside manager or an operations person, this
person is the one who will make sure company operations flow smoothly and
economically. He or she is responsible for making certain that necessary work
is done properly and on time.
● Vice President of Marketing or Marketing Manager
o Few businesses can be successful without marketing their products to the
customer. The individual in this slot must have both marketing and industry
experience.
● Chief Financial Officer (CFO) or Controller
o The responsibility of one role is to seek money; that is, to look for investors
and deal with banks, lenders, etc.

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Key Personnel
● Operations manager
o This individual is the leader for the operation and has overall responsibility for
the financial success of the business. The operations manager handles
external relations with lenders, community leaders, vendors, and suppliers.
Frequently, this individual also is in charge of either production or marketing
for the business.
● Quality control, safety, environmental manager
o This is a key function in any industry and, in particular, one that deals in food
products. In a small business, one person generally will be responsible for
handling OSHA compliance, EPA compliance, monitoring air and water
quality, product quality, training of employees in each of these areas and filing
all necessary monthly, quarterly and yearly reports.
● Accountant, bookkeeper, controller
o This is another key function. The individual filling this role has the
responsibility for monthly income statements and balance sheets, collection
of receivables, payroll and managing the cash. The key aspect here is
managing the cash.
● Office manager
o The person in this slot also may serve as human resource director, purchasing
agent and "traffic cop" with salespeople and vendors. This employee, in
general, will oversee everything not involved in production and may also
handle some marketing duties.
● Receptionist
o Sometimes called the "front-line" person, the receptionist handles phone calls,
greets visitors, handles the mail, does the billing and performs many other
tasks as required by the office manager.
● Marketing manager
o If finances permit, a marketing manager may be on staff to handle all aspects
related to promoting and selling the product. The top management person
often handles this duty in a small business.
● Professional staff
o Instrumental in each company, new or existing, are the firm’s professional
staff resources. These include an accountant (CPA), a lawyer, an information
technology (IT) consultant and, possibly, a local doctor or access to a medical
facility.
Specific Staff for Different Areas
● Librarian
o handles the library with proper formalities on bookkeeping, borrowing books,
catalogs, etc.

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● Cook
o one or more persons who cook the spicy foods
● Guard
o protects and handles the security aspect of the business venue and customers
● Employees/workers
o in charge for minor but heavy tasks such as packaging, cleaning, carrying, and
other labor loads
8.3 Service Process
8.4 Output and Performance Indicators
Offering customers a high-quality and budget-friendly study space to spice up

customer's studies, as well as fill their tummies. Lada Moor sells items like chili ice cream,
spicy chips, and finger snacks, sometimes known as street food or tusok-tusokan, as well
as study merch and supplies. Study decks, computer table, a library, a discussion room,
and free WiFi are all provided as services. To give consumers the greatest, safest, and
highest-quality goods and services, Lada Moor ensures that all products have undergone
quality assurance and inspection. Lada Moor also uses prioritizing to decide which chores
or orders need to be finished first in order to fulfill delivery or serve on time. Moreover,
Lada Moor is a customer-friendly company since it has good problem-solving abilities,
comes up with original ideas, and accepts responsibility for their deeds and

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commitments. Last but not least, Lada Moor stores goods and commodities according to
their nature, utility, and lifespan.
8.5 Product / Service Delivery and Payment
Lada Moor welcomes customers with aesthetic ambiance. We offer more than 30
seats covering those who study individually or as a group. Each table has accommodation
of three persons and if additional arrangements are required the tables are joined to
accumulate numbers of students who want to study as a group. Lada Moor’s hourly rate
is shown below.
Customer/s Hourly Rate

Individual Php 25.00
Php 75 (4 members)
Group (who want Discussion Room) Php 200 (10 members)
In keeping customers’ appetites satisfied, we offer finger foods and tusok-tusok,

street foods as well as drinks. Pricing is one of the most important factors that gives a
business leverage. It is common for students to go to food stalls where they can buy
snacks, fast food, and soft drinks for less money, so food stalls will continue to draw
large numbers of customers. We have a specific area for our foods and this is a
self-service area where customers serve themselves after payment. The pricing of Lada
Moor’s offered foods will be moderate and surely affordable that fits customers' budget.
Lada Moor will use the following mode of payments:
a.) Payment with Cash - easiest form of payment
b.) Mobile Wallet - Lada Moor accepts payments through mobile wallets,
specifically Gcash.
8.6 Quality Control
Lada Moor prepared all necessary permits and local licenses in setting up this
business. We, at Lada Moor ensure that customers and its employees have a safe working
environment, free of danger or hazards. We submit technical specifications and meet
requirements related to fire protection, alarm systems, number of emergency exits, and
accessibility. We make sure to our customers that our workplace is inspected by the
Occupational Safety and Health Administration(OSHA) to uphold our standards.
In our food section, we arrange procedures to confirm quality and safety before,
during, and after production to ensure our customers with safe and quality
food/products. Lada Moor provided that a sanitary permit has been issued. Our
products maintain a high level of quality as we guarantee that all food while being
displayed, stored, prepared, served or sold are protected from contamination such as
dust, flies, rodents and other vermins. It will be in showcase cabinets, steamer and similar

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equipment that will maintain the food either cold or warm. Staff and employees are
subjected to the requirement of the health certificate and hygienic practices and habits.
8.7 Potential Problems and Preventive Measures
High Maintenance
Services and equipment used require high maintenance, such as internet,

electricity, and other fees, to keep the business going. Moreover, the investment for this
business would be high because it would require a great deal of funding to accommodate
all the products and services.
Tough Market
Other collaborative workspaces exhibit tough competition when it comes to

satisfying their customers. At the present, businesses like these are continuously growing,
which therefore increases competition. Aside from that, public libraries are one of the
top choices among students whenever studying because they provide a quiet atmosphere
for learning.
Power Interruption
An inconsistent supply of electricity can result in customer dissatisfaction or,

worse, customer loss. In order to remedy this potential problem, the business must be
prepared when a power interruption occurs.
Customer Service
Customer service is the biggest factor determining customer loyalty and

retention. Aside from attracting customers, the business should also be able to keep its
customers happy to stay afloat. Hence, customer service matters because the way
employees or owners treat their customers, together with the overall experience, is a
deciding factor for the business's success.
Inventory Management
Keeping track of the supplies and needs for the business is a must. Consistency
matters; therefore, it is important to be aware of the supplies, which determine the
pricing from time to time.
Health and Lifestyle

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Typical street foods in the Philippines are branded as unhealthy foods, which can
affect the business in the long run. Hence, the business idea, Lada Moor, must advocate a
healthy lifestyle by incorporating healthy and budget-friendly deals for customers.
9. Marketing Strategy
9.1: Pricing Strategy
Lada Moor intends to use these types of pricing strategy:
Competitive pricing
This is a marketing strategy whereby businesses set prices based on their

competitors' prices. First, it enables businesses to have a fuller knowledge of their value
ratio in the market. In addition, it can help the business assess how much price changes
will impact their business. Finally, it provides a way for companies to track their progress
over time and make necessary adjustments to stay ahead of the competition. One of the
main benefits of competitive pricing in this business is that it can help to attract new
customers. If customers see that a business offers lower prices than its competitors, they
are more likely to give that business a try. This can lead to an increase in sales and market
share for the company.
Price Bundling
This pricing strategy includes bundling several items bought together. For
example, one sandwich costs ₱15 and a drink costs ₱10. This business will offer ₱20
pesos if the customer is willing to buy them together. Same strategy will apply for the
school supplies or materials. Customers will see this as a bargain, and we think that this
will help to increase the sales. Furthermore, if other competitors are also offering similar
items, this business will need to charge the same or less for those items, or make sure that
the items were prepared to a higher standard.
9.2: Product Strategy
LADA MOOR offers customers’ budget-friendly, high-quality study place to

liven up their coursework and satisfy their appetites. In addition, to spice-up the study
room, LADA ROOM comes up with a portion where different spicy foods are displayed
for the customers. Moreover, LADA MOOR provides not only convenient study space,
but also offers a one-stop shop where customers can shop for all the resources they need
for their academic pursuits, including low-cost printing services and pleasant study
spaces, all in one location.
9.3: Distribution Strategy

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Lada Moor will adapt the direct distribution strategy. This business will sell and
send the products offered directly to customers without the use of other parties and
organizations. The products being offered in the business like the street foods, ice cream,
and school supplies are the “routine” products – a routine that is typically a low-cost item
or service a customer chooses quickly. They do not need to spend more time choosing
the products, since it does not cost that much compared to limited and extensive
products that are a high-cost item. The distribution of products for some offered
services in this business, specifically the study merch and supplies, might sell better
online to one demographic and through a mail-order catalog to a different target market.
9.4: Promotion and Advertising Strategy
The objectives of promotion are to attract the attention of the target audience. It
increases the demand for products and services, creates interest in those products and
services, and converts the audience to customers. Lada Moor will make use of the
following advertising and promotion strategies:
Print Advertising
Lada Moor will generate flyers to be given to the target audience and we’ll also
display tarps showcasing our best features and promotions for customers.
Online Advertising/Promotion
Nothing compares to the use of social media as a promotional tool when it
comes to the effectiveness of direct marketing. Due to the massive daily user bases of
social networking sites, it is much easier for a business to interact with people who can be
potential customers. Lada Moor will have its own page and make daily promotional posts
on popular social media sites such as Facebook, Instagram and TikTok.
Word-of-mouth marketing
It involves enticing customers to tell their classmates, friends, family, and other
members of their social networks about the goods and services Lada Moor offers. Since
consumers believe the words of their friends and family more than they accept the words
of a company, it will produce qualified leads.
10 Financial Plan
10.1 Investment Plan
The estimated investment and start up expenses will cost Php 704, 530. It consists of
legal expenses for obtaining licenses and permits as well as the accounting services, premises
remodeling and other start-up expenses including phone and utility deposits (water, electricity,
gas, internet, phone). On the other hand, staffing includes the salary of the employees which are

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the business owners themselves. For the equipment, it includes the purchase of used commercial
equipment and maintenance contracts that will be negotiated. Finally, supplies will be outsourced
from local wholesalers.
10.2 Starting Capital Plan
Sources of Financing for this small business or startup can be divided into two parts:
Equity Financing and Debt Financing. Under the equity financing, the personal investments and
other sources of investments from formal and informal sectors are listed below in tables. The
underlying listed tables for debt financing are bank loans and other miscellaneous loans.
Personal Investment
As a starting business, capital can be generated through the initiative of the company,
specifically its Chief Executive Officer and also the other employees in the company. Each
individual who invests their trust and savings to the company can be regarded as its shareholder.
Therefore, they own at least one share of a company’s stock or essentially own the company,
which comes with certain rights and responsibilities. Through this type of ownership, the
company allows the shareholders to reap the benefits of a business’s success.
In financing the entrepreneurial business LADA MOOR, financial bootstrapping is a

must. The investments can be managed by the following methods: sweat equity, owner financing,
joint utilization, minimization of accounts payable, delaying payment, minimization of inventory,
subsidy finance etc.
Formal Sector
In this kind of source of capital entails a list of requirements before the company, Lada
Moor, can apply. Here, the business takes a calculated risk as a step to start the business running.
Loans from government agencies and programs are given higher attention for its vision is to
help MSME’s such as Lada Moor to survive in the business world. Another is bank loans which
have interest rates needed to be paid upon the date agreed. This kind of liabilities are the
businesses obligation and must be monitored and paid using its assets.
Lada Moors potential loans application are listed below:
Bank Loans/Government Loans Amount Interest Rate
RISE UP Multi-Purpose Loan for SME 1. Up to Php 2,000,000.00 1. 12.00% - 12 month term
First Time Borrowers (DTI) 2. Up to Php 5,000,000.00 (Payable monthly up to 3 years)
2. 8.00% - 12 month term
(Payable monthly up to 3 years)
Metrobank Business Loans Php 20,000.00-Php 1,000,000.00 1.75% - 12-month term

1.50% - 18 and 24-month term
1.25% - 36-month term

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BDO SME Loan Php 30,000.00-Php 5,000,000.00 7.00% - 12 months
TONIK Big Loan Php 250,000.00 - Php 5,000,000.00 7.37% - 12 months
Chosen Bank Loan
BDO SME Loan Php 300,000.00 7.00% - 12 months
Informal Sector
With the support of the owner's relatives, friends, and organization they belong to, Lada
Moor generated a part for its capital as shown below.
Other Loans Amount
John Carlo Abion Php 100,000.00
Jhomer Mandrilla Php 100,000.00
PICE BU Student Council Php 5,000.00
BU Student Council Php 10,000.00
Albay Youth Initiative Php 5,000.00
Total Other Loans Php 220,000.00
Summary Statement
Sources of Capital
Owners' and other investments Php 400,000.00
Bank loans Php 300,000.00
Other loans Php 220,000.00
Total Source of Funds Php 920,000.00
Based on the table above, all the sources of investments and initial capital from
loans are added to know the summary and percentages of each type of source of capital.
It can be seen that the Owners' and other investments have the highest take on the capital
and the loan from the Informal Sector has the least. The tallied summations match the
estimated investment and initial capital from the previous section where expenses are
also listed.

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10.3 Projected Income Analysis
10.4 Projected Expenses Analysis
10.5 Projected Financial Statement
Lada Moor's Financial statement includes its start-up expenses, assets, liabilities, revenues,
expenses, and income or profit.
Start-Up Expenses to Fund
● Buildings/Real Estate Php 158,000
● Leasehold Improvements Php 135,000
● Capital Equipment Php 90,000
● Location/Administration Expenses Php 60,000
● Advertising/ Promotional Expenses Php 8,00
● Licenses Php 3,530
Assets

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● Investment (Owner's Investment) Php 400,000
● Non-cash Assets from Start-Up Php 741,000
Total: Php 1,141,000
Liabilities
● Long-term Liabilities Php 300,000
● Account Payable (Outstanding Bill) Php 220,000
Total: Php 520,000
Total Working Capital Php 250,000
Monthly Revenue (Product + Service Php 195,000

revenues)
Monthly Expenses Php 66,00
Monthly Income Php 129,000
10.6 Financial Statement Rationale
Through deliberate and adequate evaluation of the financial projections, cash flow is
nearly balanced. The starting investments and capital estimates to less a million pesos wherein
the estimated cash in or the income as stated in the income analysis is to be balanced by the cash
flow in more or less 2 years. Based on the company’s goals and objectives, it is anticipated that
the business will be financially stable after a year since most of the mark up money are going to
be used to reimburse the expenses on major materials and operations.
Using the vertical analysis of financial statements and projections, the sales will be greater
than the previous year of operations while expenditure decreased from the previous year.

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10.7 Pro-Forma Balance Sheet Summary
11 Critical Risks
11.1 Critical Risks in the Pre-Launch Phase
Establishing a business has a lot of risks to face. Before launching the business, there are
some unfavorable situations that may arise.
● We think there’s no specific regulation that would hinder our business or it’s just only
small and we’re only starting.
● We may say that we lack machines, cooking devices and supplies to cook and make our
product, even though we have a budget ready, we are still not sure how much everything
will cost.
● Financial risks exist in the pre-launch phase because the business will require finances
and resources to debut. To start the firm, we will either use our own money or ask for a
loan.
11.2 Critical Risks in the Post-Launch Phase
After launching the business, there are risks that are inevitable. Since our goal is to provide
good service to our customers and make them feel comfortable while having the service we
offer. Below are some risks in the post -launch phase:
● On the basis of less customer interest than expected, this may affect our business
because we have a lot of nearby indirect competitors selling spicy foods as well as

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merchandise. Other students might choose spicy foods inside and outside of the campus
and those merchandise that can be purchased online.
● The availability of resources poses a risk as well because it can impede output if there is
insufficient supply. As a result, there will be few or no products manufactured, and the
customer will have to wait longer.
● Market trends essentially alter every day. With this, there is also a chance that clients' likes
and preferences would change. The demand for our product can alter due to changes in
client tastes and preferences, which could also have an impact on business sales. There is
a chance that they will buy our product today but decide not to purchase from us again.
● As rivalry in the market increases, competitor actions like developing and introducing
new items, making significant investments in new systems and procedures, and
conducting promotional measures like lowering prices and providing discounts can also
have a negative effect on a business. To prevent the acts performed by our rivals, we
must therefore strengthen our strategies.
12 Development Plan
Steps and Milestones Week

To get the business running
Developing an operation plan Week 1
Making a solid and welcoming floor plan Week 2
Looking for materials, facilities and equipments Week 3
Initial Inventory and Other Supplies Week 4
Setting up the shop and creating an efficient work Week 4

space including laying out comfortable area for the
customers
Building product models and setting up the menu Week 5
Testing products and service on potential customers Week 6
Calculating the cost for the products and services Week 6
Finding the Right Suppliers Week 7
Approaching potential capital providers Week 7
Obtaining market validation by Interviewing 20 Week 8

potential customers in the business' primary market

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segment
Researching pricing models of the business' Week 8

competitors
Public relations push to increase awareness prior to Week 9

opening, including story coverage in local college
newspapers/publication
Launching a new social media website through the Week 9

marketing team
Delivering first sales /Initial Launch Week 10


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ABION, John Carlo N.

This document is the property of Lada Moor.

This document is the property of Lada Moor.

8.4 Output and Performance Indicators

This document is the property of Lada Moor.

This document is the property of Lada Moor.

2.1 Mission Statement

2.2 Long-Term Goals and Objectives

Expand into a New Geographic Market

Expand Personnel and Facilities

Broaden Service Offerings

2.3 The Management Team

Chief Executive Officer (CEO) or President

This document is the property of Lada Moor.

3.1 The Product / Service Description

This document is the property of Lada Moor.

3.2 Unique Features of the Product / Service

● Chili Ice Cream - Pricing will depend on the Tub Size

The services that may be offered are

● Study Desks - free use for all customers after registration.

4.1 Primary Target Customers

4.2 Important Product / Service Attributes

​ Responsiveness: Promptly responding to customer inquiries, complaints, and other needs

This document is the property of Lada Moor.

5.1 Direct and Indirect Competitors

Daily Price = PHP 300

This document is the property of Lada Moor.

conference room, & private office), and other necessary equipment.

Cea’s Cafe, Restobar, and Workspace

Rizal Street, Barangay 3, Em’s Barrio East, Sagpon, Legazpi, Philippines

Incorporates free workspace where it provides high internet speed, comfortable

Albay Provincial Library and Information Center

Free access to everyone

4PQM+HRQ, Bicol 630, Old Albay District, Legazpi City, Albay

This document is the property of Lada Moor.

Bicol University Library

5.2 Competitor Profile Matrix

Attribute Lada Moor Ctrl-Alt-Work Cea’s Cafe

This document is the property of Lada Moor.

5.3 Competitor Profile Matrix Summary

Additionally, conduciveness is an attribute that exhibits a relaxing environment that

5.4 Learning from Competitors

6.1 The Target Industry

This document is the property of Lada Moor.

6.2 The Industry Size

Therefore, in an open industry growing at a strong rate, Lada Moor is in position to

6.3 Trends and Future Developments

This document is the property of Lada Moor.

7.1 Product Attribute Map

1. Growing Community of 1. Competitors Offer

1. Services are High

This document is the property of Lada Moor.

7.3 Competitive Advantage

8.1 Input Factors

Name Supplier Notes/Remarks

building materials (concrete, Verzontal Construction Inc. construction purposes,

This document is the property of Lada Moor.

Responsiveness: Promptly responding to customer inquiries, complaints, and other needs