ULTIMATE

INSTAGRAM

PROFILE AUDIT
 igcoachnathan

Profile picture & username

These 2 parts of your profile are much more important than

you think and here is why.

With other areas of your profile like your

Bi
Highlight
Name

They are only seen when someone goes to your profile.

However, on the next page, I show everywhere that your profile
picture and username are visible:

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Comments: The pfp and Stories: An optimised profile

username determine weather picture and username increases
someone visits your profile the chances of someone
when they see your comment viewing your story

When you follow someone: Direct Messages: Your pfp and

Your pfp and username will username will increase the
decide if they follow you back/ chances of someone reading/
go to your profile replying to your DMs

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Suggested for you lists: Your Searches: Your pfp &

pfp & username determines if username decides if
someone visits your profile/ someone goes to your
follows you from SFY profile from searches

On all your posts: Your pfp On your profile: A good

and username will decide if pfp and username will get
someone goes to your profile visitors to pay attention to
after seeing one of y our posts the rest of your profile

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So your profile picture and username are a lot more than just
something people see when they visit your profile, making
them 2 of the most important parts of your profile to optimise.
Let’s look at how to optimise them both below

Profile picture optimisation

Size: 320 x 320px

320 x 320px
Avoid 20px from
all of the sides

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Profile picture checklist

If you are a personal brand, your pfp should be a clear

pic of your face
Good lighting: Your face should be clearly visible even
when in the comments sectio
Your face should have high contrast to the backgroun
Upload a square or circle image that is the size 320 X
320p
The background should contain your main brand colou
Have an approachable facial expressio
The background should have high contrast against
Instagram’s dark and light user interface
Make sure it is perfectly aligned in the centre

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You can these websites to generate hundreds of backgrounds

for your profile picture for free. Just upload your photo and it
will remove the background and generate hundreds of
professional pictures for you

Pfp make
PicOfM
Profile Picture Ai 

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Examples of good pfps

Background contains main brand

colour (@devinjatho)

Stands out against Instagram’s

dark and light user interfaces

Unique picture with a friendly

expression (@social.runway)

Friendly, approachable expression

(@socialvertllc)

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Examples of bad pfps

Unprofessional background
Background contains (use
main brand
your
colourbrand colour)
(@devinjatho)

Stands in
Blends outwith
against Instagram’
Instagram’ s
s dark
dark interface
user and light user interfaces

Ai generated
Unique pictureimages
with a(just use
friendly
your face) (@social.runway)
expression

Friendly,inapproachable
Blends expression
with Instagram’s light
(@socialvertllc)
user interface

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Username Optimisation

Your username is a searchable term. So if someone searches

for a term that is in your username, you are going to show up.

Ideal usernames:

[Your first name] + [One primary keyword]

Or
[One primary keyword] + [Your first name]

Or

[Just your name]

Examples:

[marketing] + [nathan]

[igcoach] + [nathan]

[nathanbailey]

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Username Optimisation

The shorter the better

Is easy to remember and sticks in your head
No special characters *This includes things like
underscores which look unprofessiona
Is easy to spel
Contains one primary keyword
Is not too similar to someone else’s (Ex: igcoachnatan)

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Examples of good usernames

@Igcoachnathan

(no special characters)

@Garyvee

(short easy to remember)

@marketingnathan

(keywords)

@nathanbailey

Just your name

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Examples of bad usernames

@43Igcoachnathan3208

(hard to remember + not clean)

@_igcoachnathan_

(contains special characters)

@Instagramcoachnathanbailey
(Too long)

@chiaroscurist

(Hard to write)

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Your Instagram Name

Your Instagram name appears just below your profile

picture as shown below:

Your name is another searchable term. So just like your

username, if someone searches for a term that is in your
name, you are going to show up in that search

Your name is a way to categorise your account. You don’t want

to have 3 different keywords telling the profile visitor that your
profile is about 3 different things.

It’s better to have 1 keyword that gives your profile visitors

complete clarity on what your account is about.

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Instagram Name Structure

1st word
For personal brands Include your first name (or full name if
you are verified)

2nd word
1 - 2 highly relevant keywords that categorizes your accoun
Seperate your name and the keyword with either a dot
character (•) or a pipe (|)

3rd word
Optional second keyword
Make sure it fits on one line (test on smaller devices)

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Important Read:

Username: Igcoachnathan
Name: Nathan Bailey | IG Coach

One chance to rank (IG Coach)

Username: Igcoachnathan
Name: Nathan Bailey | Instagram Growth

Two chance to rank (IG Coach + Instagram Growth)

*Include different keywords in your username and name

for more chances to get discovered

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Examples Of Good Names

Nathan Bailey • Instagram Growth

(Super clear categorisation)

Nathan Bailey | Social Media Marketing

(Well formatted)

Nathan Bailey • Marketing & IG Growth

(keywords)

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Examples Of Bad Names

Nathan Bailey | Social media

marketing | IG Growth | Ai (Too long)

Nathan Bailey social media marketing &

instagram growth (Not properly formatted)

Igcoachnathan • Instagram growth

(repeats the username)

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Optimising Your Bio

Your bio is the fourth thing that people see when they go to your
profile
Profile picture
Usernam
Name
Bio 

Your bio is one of the main stimuli that gets people to follow/buy
from you. The goal of the bio is to align with the interests of the
user, show how your profile can be beneficial and then spark
action.

If you lose the attention of the user in your bio, or don’t give
clear directive what the user should do next, you are missing out
on a lot of followers and clients 

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Structure of a winning bio

The first line

Who you hel
What you help them with

Examples:
Helping you become F*CKING famou
We help build and monetize personal brands
I help people get their first or next 10K followers
I help online coaches make 10k-100k/mo

Second line (The social proof line)

What results have you got your clients
What results have you got personally?

Examples
5.1M reach in 30 days
I’ve grown +5M followers for personal brand
0 to 1,000 followers in 100 days 

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Structure of a winning bio

3rd line (The call to action line):

What do you want them to do next

Follo
Direct to your freebie (recommended
DM you a keyword 

Examples
Follow for no bs social media tip
Download Free Video Templates Here
FREE stuff

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Bonus bio tips

Each line should NOT go onto the next line (as shown below)

Speak directly to your target audienc

DO NOT include hashtags or mention other users - these will
take visitors away from your profile throwing away conversion
Make sure it is brief and not cut off on mobile by “...more”

Call to action line not visible

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Page Category

This is what the page category looks like on your profile

People can click it and it will take them to a page where they can
find other pages with the same category.

What do we do with things that take people away from your

profile? Yes we remove it.

To remove it: Edit profile > Scroll down to “profile display” and
turn “display category label” to off

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Your “Following”

DO NOT follow too many accounts - Keep it 3 figures or less

2,443

It looks spammy and anyone who visits your profile will not trust
you.

NEVER follow someone just to get a follow back

Only follow someone if you genuinely enjoy their content and you
want to engage with it 

NEVER follow your friends of family:

Only follow relevant accounts, this gives the algorithm total

clarity on who to show your content to

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Your highlights

What are highlights: Highlights are basically Instagram stories

that don’t expire. Instead staying on your profile until you remove
them in the section just below your bio

You can add any story that you have ever posted to your
highlights

Highlights are a great way to get people to spend longer on your

profile resulting in more conversions, build trust, get profile
visitors into your funnel, and ultimately make sales

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Highlights to include
Freebie

Offer something valuable for free. Get them to insert their email
and name and send it to them via email where you can nurture
and upsell them into your paid offers 

My growth / my journey

Show people where you started your journey and all of your
progress to where you are now. This is to show people that you
were once in their shoes so they know that you can do the same
thing for them .

Example: 

I included screenshots of my growth all the way from 200

followers and i am still adding to it now whenever i hit a new
milestone

If you are a personal trainer. Include photos of yourself before

you started training and progress pics of you all the way up to
the point that you are at now. 

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Highlights to include
Services: 

Let your audience know exactly what you are offering and how it
can help them

Social proof: 

Any feedback that you get from your clients, put them straight
into this highlight. This will do most of the selling for you

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tips for highlights

Don’t have more than 5 highlights or people will have to scroll
to the right to see them (not many people do).

Put your most important highlights first

Upload a cover that

Describes what is in the highligh
Grabs attentio
Matches your brand them
DM me “HIGHLIGHTS” if you want me to make yours

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link in bio

Instagram allows you to have up to 5 links in your bio

If you give your visitors more choice, they are more than likely
not click any of them at all. Stick to ONLY ONE link and you can
put other links on the page where that one link goes: 

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stan store
If your goal is to make money from your account then that link
should be Stan Store. 

There is a reason that most accounts use Stan Store. It’s one
click check-out converts more than any other link in bio tool. If
you’re serious about monetising your account then just use
Stan Store.

You can get a 14 day free trial to try it our for yourself here 

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know if your profile is working

What is your conversion rate?

It is a percentage of the amount of people that followed you

based on the amount of people that visit your profile in the
same time period. In short, it’s a measure of how good/bad your
profile is working:

Benchmarks:

Bad <15%

Ok 15 - 20%

Good 20-30%

Expert 30% +

See how to calculate it on the next page

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how to calculate

To calculate, you will need 2 figures both need to be in the

same time period:

Your total followers

Your profile visits (49,429)

Green one (13,513)

Divide your total followers (13,513) by your total profile visits

from the same time period (49,429) and multiply by 100:

(13,513 / 49,429) * 100 = 27.34%

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know if your profile is working

If your conversion rate is:

Less than 20% Fully audit your profile

Between 20-30% Make small tweaks and analyse

Over 30% No changes but keep analysing

If your follower conversion rate is 10% you could gain 100

followers per day. If your follower conversion rate is 30%, you
could gain 300 per day 

That is an extra 1,400 followers a week, 6,000 followers a month,

and 73,000 followers a year!

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Threads Badge

This is basically a link to your threads account. Let’s be honest

who even uses Threads at this point

This will do 2 things

Take people off your profil
Cut off your bio

Note: If you remove it, you WON’T be able to add it back again.
So if you don’t use it and have no plans to, then remove it

To remove it just tap on the badge

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Thank You!

As a thank you for supporting me, I made this free

Instagram profile audit. I hope this helps you to build a
profile that prints followers and most importantly money!

P.S. If you feel like everything is optimised but still aren’t

converting visitors into followers & sales and want me to
personally review and audit your profile

Click Here

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