Business Plan: Golf & Recovery Retreat

Founders' Story: Corey and Jon, connected by their love for the band Phish,
met in a Phish Golf Facebook group. After successfully organizing a golf
tournament before a Phish concert in Atlantic City, they realized their shared
passion for golf and community-building. Corey, celebrating 13 years of
sobriety, discovered golf in 2020 and found it to be a significant part of his
recovery. Jon…

Mission Statement: To establish a luxury Golf Retreat for

Intermediate/Advanced golfers seeking progress in their recovery and golf
game. Our highly curated experience combines golf, fitness, wellness, and
personal growth—focusing on the interconnected aspects of Mind, Body,
Spirit, and Golf.

Why: Our goal is to unite men who are deeply passionate about golf with
those seeking support in their recovery journey. Recognizing a gap in the
market for retreats, we aim to provide a service tailored to men who love golf
and are on a quest for increased recovery and tranquility in their sobriety.

Menu (Retreat Highlights):

 Motivational Speakers
 Group Meetings / Sessions
 Physical Fitness – Golf Training Exercises with Forever Golf
 Assessments – 1x1 with Sober Coach, Diet Plans, Sit Down with Co-
founders
 Lots of great Golf!
 Transcendental Meditation by Certified Coach
 Yoga Session
 Diagnostic Sessions
 "You Are Accountable" Subscription (AfterCare)
Recovery Team and Board Members:

 Motivational Speaker – Someone in recovery and golf

 Certified TPI or Golf Trainer
 Sober Coach – 1x1 with each guest – You are accountable
 TM Certified Teacher
 Yoga Instructor (optional)
 Board Members ( Chris Kirk, Kirk Minehan, Bubbie (Good Good Golf),
Tom Coyne, Will Wilcox,

5-Day Itinerary: (Detailed schedule provided for each day)

Day 1: Thursday - Arrival and Welcome

 9:00 AM - 12:00 PM: Arrive at Airport and group transfer to Hotel.

 12:00 PM - 2:00 PM: Check-In and welcome lunch.
 2:00 PM - 4:30 PM: Opening session with a Motivational Speaker.
 4:30 PM - 6:30 PM: Group Sessions
 7:00 PM - 9:00 PM: Welcome Dinner

Day 2: Friday - Golf and Meditation

 7:30 AM - 9:30 AM: TM Meditation Training and Breakfast

 10:00 AM - 11:00 PM: Group Transfer to Golf Club.
 12:00 PM - 4:00 PM: 18-hole Golf and Lunch
 7:00 PM - 9:00 PM: Group Dinner

Day 3: Saturday - Golf and Recovery Sessions

 7:30 AM - 9:00 AM: Breakfast at Leisure.

 10:30 AM - 12:30 PM: Forever Golf Training
 12:30 PM - 2:30 PM: Lunch at Golf Course.
 2:30 PM - 5:30 PM: 18-hole Golf
 7:00 PM - 9:00 PM: Dinner at Suttan Golf Club.

Day 4: Sunday - Golf and Meditation

  8:00 AM - 9:30 AM: Breakfast at Leisure.
 10:00 AM - 12:00 PM: Spa, Wellness, Shivitz
 12:00 PM - 2:00 PM: Lunch at Golf Course.
 2:00 PM - 5:00 PM: 18-hole Golf at Portmarnock Golf Club.
 6:00 PM - 7:30 PM: Transcendental Meditation Session.
 8:00 PM - 9:30 PM: Dinner at The Tack Room.

Day 5: Monday - Golf, Yoga, and Farewell

 8:30 AM - 10:00 AM: Breakfast at Leisure.

 10:30 AM - 12:30 PM: 1x1 with Sober Coach Lead by Co-founder Corey.
 12:30 PM - 2:30 PM: Lunch at Golf Course.
 2:30 PM - 5:30 PM: 18-hole Golf
 6:30 PM - 8:00 PM: 1x1 with Sober Coach Lead by Co-founder Corey.
 8:30 PM - 10:00 PM: Farewell Dinner at The Oak Room.

Day 6: Tuesday - Golf in the Morning and Departure

 8:00 AM - 10:00 AM: Breakfast at Leisure.

 10:30 AM - 12:30 PM: Group Transfer to Shannon International Airport.

Code of Conduct: While at the retreat, participants are encouraged to focus on

recovery and sobriety. If this does not align with their goals, the retreat may
not be the right fit.

Desired Locations:

 Pinehurst
 Pebble Beach
 Streamsong
 Sea Island
 Greenbrier
 Cabot Cape
 Destination Kohler
 Four Seasons Resort Lana’i
  Four Seasons Resort Maui at Wailea
 Arizona – Wee-Ko-Pa
 Florida – PGA National
 NorthEast – Crystal Springs, Hamptons?
 Dallas?
 California - Pebble Beach
 Bandon Dunes

Proposed Annual Schedule: (To be outlined based on selected locations and

seasonal considerations)

Proposed Pricing Model: (Pricing details to be determined based on location,

amenities, and retreat inclusions)

Potential Growth: (Outline potential avenues for growth, such as expanding to

new locations, introducing different retreat themes, or collaborating with
other organizations.)

Social Media Plan: Golf & Recovery Retreat

Objective: Establish a strong online presence, build a community, and promote

awareness of the Golf & Recovery Retreat. Engage with the target audience,
share inspiring stories, and position the retreat as a unique and transformative
experience.

Platforms:

1. Instagram:
 Share visually appealing content, including retreat highlights, golf
moments, and scenic locations.
 Utilize Instagram Stories and Reels for behind-the-scenes
glimpses, testimonials, and quick updates.
 Implement relevant hashtags such as #GolfAndRecovery,
#SobrietyJourney, and #GolfRetreat.
 2. Facebook:
 Create a dedicated Facebook Page for the Golf & Recovery
Retreat.
 Share longer-form content, including founder stories, in-depth
testimonials, and blog-style posts.
 Host live Q&A sessions, interviews with experts, and virtual tours
of potential retreat locations.
3. Twitter:
 Engage in real-time conversations using trending recovery and
golf-related hashtags.
 Share bite-sized insights, quotes, and updates to maintain an
active presence.
 Retweet and interact with relevant influencers, organizations, and
participants.
4. LinkedIn:
 Establish a LinkedIn Company Page to target professionals
interested in both golf and recovery.
 Share thought leadership articles, business updates, and industry
insights.
 Connect with professionals and organizations in the recovery and
golf industries.

Content Calendar:

Week 1-2: Pre-launch

 Introduce founders, share their stories, and provide teasers about the
upcoming retreat.
 Run a countdown to generate anticipation.
 Tease potential locations and the retreat itinerary.

Week 3-4: Launch Week

 Officially announce the Golf & Recovery Retreat.

 Share a detailed overview of the retreat, including the mission, itinerary,
and unique offerings.
  Launch a promotional campaign with early-bird discounts for the first
participants.

Ongoing: Regular Content

 Post daily updates, including motivational quotes, golf tips, and recovery
insights.
 Share participant success stories and testimonials.
 Highlight team members, coaches, and partners.
 Conduct polls and surveys to engage the audience and gather feedback.

Engagement Tactics:

 Respond promptly to comments, messages, and inquiries.

 Run contests or challenges related to golf or recovery, encouraging
user-generated content.
 Collaborate with influencers in the golf, wellness, and recovery spaces
for shoutouts or takeovers.
 Encourage participants to share their experiences on social media using
a branded hashtag.

Metrics and Evaluation:

 Track engagement metrics (likes, comments, shares) across platforms.

 Monitor the growth of followers and page likes.
 Analyze the success of specific campaigns and adjust strategies
accordingly.
 Utilize social media analytics tools to gain insights into audience
demographics and preferences.

Ad Campaigns: Consider running targeted ads on social media platforms to

reach a broader audience, particularly those interested in golf, recovery, and
wellness.

Community Building: Create a private Facebook group for retreat alumni and
potential participants to foster a sense of community and ongoing
engagement. Share exclusive content, host virtual events, and facilitate
discussions related to golf and recovery.

Remember to adapt the plan based on real-time feedback and evolving trends
in the social media landscape.