Company Name: BYTE COMPUTER & MAINTENANCE CENTER

Company Address: Addis Ababa, Ethiopia, +25123456789

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Contents
1 Introduction..............................................................................................................................................4
1.1 Name & Address of the Business.................................................................................................4
1.2 Nature of the Business.....................................................................................................................4
1.3 Statement of financial need.........................................................................................................4
1.4 Statement of confidentiality of report.........................................................................................5
2 Executive summary..............................................................................................................................5
2.1 VISSION............................................................................................................................................5
2.2 Mission........................................................................................................................................5
2.3 Objectives....................................................................................................................................6
2.4 Keys to Success............................................................................................................................6
3 Industry Analysis..................................................................................................................................6
3.1 Future outlook and trends...........................................................................................................6
3.2 Analysis of competitors...............................................................................................................6
3.2.1 Strength of competitors...............................................................................................................7
3.2.2 Weakness of competitors............................................................................................................7
3.3 Market Segmentation......................................................................................................................7
3.3.1 Home PC User..............................................................................................................................7
3.3.2 Small Business Users.........................................................................................................................7
3.4 Industry forecast..............................................................................................................................8
4 Description of venture.........................................................................................................................8
4.1 Product and service Description......................................................................................................8
4.2 Size of business................................................................................................................................9
4.3 Office Equipment and Personnel.....................................................................................................9
4.4 Background of entrepreneur.....................................................................................................11
4.5 Location of business......................................................................................................................11

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5 Merchandize plan..............................................................................................................................11
6 Marketing plan..................................................................................................................................11
6.1 Pricing............................................................................................................................................11
6.2 Promotion......................................................................................................................................11
6.3 Distribution....................................................................................................................................12
6.4 Controls.........................................................................................................................................12
7 Organizational plan.................................................................................................................................12
7.1 From of owner ship........................................................................................................................12
7.2 Authority of partners.....................................................................................................................12
7.3 Roles and responsibility of members of organization....................................................................13
8 Assessment of risks............................................................................................................................13
9 Exit strategy ……………………………………………………………………............................14
10 Appendix............................................................................................................................................14
10.1 Full financial projections............................................................................................................15
10.2 Cash flow projection......................................................................................................................16

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1 Introduction
1.1Name & Address of the Business

NAME: BYTE COMPUTERS & MAINTENANCE

The name of the company that we assigned is to attract the customer as the name acquire good
image in customers, and the name of the business is AB Computer Repair Center, located in the
town of Addis Ababa.

1.2 Nature of the Business

The business plan that is about Byte Computer & Maintenance. The business will be
found in one of the FDRE regional states of Ethiopia at Addis Ababa. This will be the
leading business center that will have many customers and the profits that will gained
from the business is expected to be more satisfactory and more advantageous. The reason
that why we select this is that the site is the center of many customers, the weathers to live
is good, and the living standard of the people in Addis Ababa is the glowing city in
Africa. The company will firstly (initially) form as a cooperation of partnership by the
friends. The founders of the business lives in around the business center at city of Addis
Ababa town the business required at the starting is no more difficult for us. In cooperation
with our friends with a small enterprise with at least birr 200,000 paid up capital and
micro workers enough. We are very certain that and very confident that the businesses
will be more attractive and more profitable organization.

1.3 Statement of financial need

Byte Computer & Maintenance provide enterprise planned to construct establish a company
with capital of 200,000 birr, the business requirements of acquiring initial capital is by
borrowing from financial institution, from personal capital and from close relatives.

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 1.4 Statement of confidentiality of report
The owners of Byte Computer & Maintenance spend money, time, other
resources, and experiences. There are also different things from thinking up on
preparing this business plan, which is the result of all partners’ effort, meaning
that should not be transferred or copied from another Individual or company.

2 Executive summary
As we mentioned above Byte Computer & Maintenance is located in Addis Ababa city.
We will target people who place great importance in their entertainment equipment and
own higher-end maintenance where repairing them would be more cost effective to
replace (repair) them. The company will provide computer and technical consulting
(repairs, training, networking and upgrade service) to local small businesses as well as
home personal computer uses. The company will focus on marketing, responsiveness,
quality, and creating and retaining customer relations.

2.1 VISSION

The basic vision of Byte Computer & Maintenance center is it will be the most leading
repairment center in Addis Ababa city until the year of 2026 G.C

2.2 Mission
Our goal is to set the standard for on-site computer solutions through fast, on-site service
and response. Our customers will always receive one-on-one personal attention at a very
affordable price. Our customers will receive the highest quality of customer service. Our
employees will receive extensive training at a great place, work fair and will be paid well
and get different benefits and incentive, so the employees use their own good judgment to
solve customers’ problems

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2.3 Objectives
 To provide the best service available to the community at an affordable price.
 To generate substantial market, share so Byte Computer & Maintenance will be
a common name.
 Constant growth in sales from start up through year three.
 To generate customer satisfaction so our customer will come again.

2.4 Keys to Success

 Establishing a brand identify and generating and recognition
through racketing
 Responsiveness being an on-call computer paramedic with fast response
time.
 Quality setting the job done right the first time offering 100% guarantee.
 Relationship developing loyal repeat customers-retainers

3 Industry Analysis
3.1 Future outlook and trends
Future products and service that Byte Computer & Maintenance will prepare to provide
computer and technical consulting (repairs, to being networking and upgrade service) to
local small businesses as well as home personal computer, I VCRs and stereos, and repair
sale of microwave ovens. We also investigate the possibility of offering a new product
line of home entertainment cabinets at some future date.

3.2 Analysis of competitors

The computer Maintenance industry is highly competitive. Customers choose computer
repair and assistance services based on reputation, previous experience, and price. They
may choose to return to a mediocre provider with whom they’re familiar, rather than try
out a new unknown company about whom they’ve heard nothing. Large stores,
especially the service departments of national chains, have a great advantage simply in
their affiliation with an established brand. Establishing our brand identifies and a great
reputation in the

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 first few months is critical to our success. Once we have broken in to the local market,
our great service will turn new clients into permanent clients.
Our services will be second to no one and our prices will be very reasonable for the high
quality service we offer. By providing superior service . The satisfaction our customers
gets will keep them coming back.

3.2.1 Strength of competitors

The major strength of our competitor is strong business network and have excess capital because
of this they have high quality production and have many branch in the region.

3.2.2 Weakness of competitors

The weakness of our competitor is they incur high transportation cost and high price for the
local market.

3.3 Market Segmentation

The existing computer service market is so extensive that categorizing it is rather difficult. We
have broken our potential market down into two groups, based on their needs: home PC users
and small business clients.

3.3.1 Home PC User

Our home PC user market includes, generally between the ages of 30 and 70, with at least one
home computer. We are not expecting income from users below 30, who tend to be more
comfortable with technology and willing to attempt repairs and upgrades On their own, without
seeking professional assistance. Such home users generally own a computer to do email, play
games, write letters scan and print photos, and occasionally to do book keeping or taxes. Home
PC users with more sophisticated applications generally have enough tech savvy, from tech
experience at work to do their own repairs and upgrades. Their hardware needs will include the
computer itself, monitors, keyboards, mouse, printer and scanner.

3.3.2 Small Business Users

Small business users will provide the majority of our business revenue. The small business
market will be defined as customers within a 15 mile radius, with 2 or more computers or a

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network will be defines purposes at least 25% of the time. Their business use may include minor
usage, such as updating a business websites, keeping the books, designing graphics and writing
copy for press releases it may also be more extensive incorporating inventory tracking customer
databases, online product/service delivery or product development the more intensive their
computer usage for business. The more critical it to them that their technology work well and
reliably, and that quality repairs and support are available in a crisis. Their hardware needs will
include the same items as home users, plus servers, backup systems, data storage, and wireless
networking.

3.4 Industry forecast

The sales strategy is a prediction of controllable growth for the first year. PC Repair will focus
on quality and attention to detail to avoid some potential .pitfalls encountered by many new
businesses. The predicted growth is moderate in the home PC market and in the small business
arena. However, with aggressive advertising and word of mouth, this will increase. Our
aggressive TV advertising will increase our residential and small business customer base as well
as word of mouth within the first year. Within a few months we will have the need for additional
employees to handle the work load. At that time, we will move into a leased space with
additional square footage, and buy a company vehicle to help with the on-site calls.

4 Description of venture
4.1 Product and service Description
Personal Computer Maintenance will offer computer repairs, training, and networking and
upgrade service to clients in two major categories home PC users and small business users. As PC
Repair and the client demands grow we will offer software development to our business clients.

From the very first day we will offer on-site repair and consulting services, so that our clients
don’t need to take time out of their busy days to haul a computer in to our workshop. Much of
our diagnostic equipment is portable and we will remove a PC to our workshop only when the
problem requires more detailed diagnosis or repair. We will also offer free pick-up and delivery

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of PCs needing repair. To meet the growing demand for this service, we will purchase a
company vehicle in the third month.

We will also offer extended maintenance contracts, so that business clients can deal with
technical support and repair needs as a single line-item expense, rather than having to plan for
unexpected crashes and problems with a rainy-day fund they may never use. Maintenance
contracts yield a high gross margin for us, and provide peace of mind for the customer.

4.2 Size of business

The owner of the computer repair company will invest birr 200,000 in the company of AB
computer repair center. We will also invest an additional 70,000 when operation takes off in the
April year2. In the 3rd year we suggest to invest 90,000birr.

4.3 Office Equipment and Personnel

There will be only three employee for the first few months; their salary is directly related to the
success of the business, and will never exceed 18% of sales revenue. In the third month, we will
move to a leased office space and hire a fourth employee, with a fifth hire planned for August, if
projections are on target.

Our employees will be skilled professionals, with equally strong technical and people skills. It is
very important to the employee that they be paid salaries commensurate with their abilities and
dedication-happy tech support people make for happy customers. To that end, our full-time
employees will receive health benefits (Premiums split between the employee and PC Repair),
Paid holidays, and sick time. Those benefits are included in the payroll totals listed below.

Office equipment’s and personnel

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The following are explained in Ethiopia

Requirement start-up expenses legal 3,000

Stationary etc 300

Rent 1,000
Start-up inventory 15,000
Leased equipment 1,500
Start-up equipment 20,000
Others 0
Total start-up expenses 40,800
Start-up assets
Cash required 9,200
Other current asset 50,000
Long-term asset 100,000
Total asset 109,200
Total requirement 200,000

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 4.4 Background of entrepreneur
The member’s rich experience in search which will significantly contribute to the successful
establishment and operation of repair computer center.

4.5 Location of business

Our company Byte Computer & Maintenance is takes place it shall be located at capital
city of Ethiopia Addis Ababa.

5 Merchandize plan
Computer center is envisioned to be the low cost leader in repair training, networking and
upgrade service and home stereo repair for the area that will also be able to making it the local
leader in comprehensive computer services.

The company will be partnership and owned by Bontu, Sosena, Yanet & Yanit. The facilities will
contain a sales area, repair room in the back of the shop, office space and storage for parts and
equipment.

The company is seeking a loan in order to finance the start of operations for the company. The
owners will be putting up additional capital of their own as equity.

6 Marketing plan
6.1 Pricing
This company will give all services for its customer in fair price. This low payment can
differentiate it from other pc repairing company.

6.2 Promotion
With aggressive advertising and word of mouth our product can be increase. That means our
aggressive advertising will increase our residential and small business customer base as well as
word of mouth within the first year. Within a few months we will have the need for additional
employees to handle the work load. At that time, we will move into a leased space with
additional square footage, and buy a company vehicle to help with the on-site calls.

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 6.3 Distribution
As a retail establishment employee people to handle sales transactions. Computer literacy is a
requirement for employee does not possess basic computer skills when they are hired, they are
trained by our full-time technician is also available for customers in need of assistance
commitment to friendly, helpful service giving computer training for customer is one of the key
factors that differentiate from other computer repair center.

6.4 Controls
We will control our company to be competitive from other company by decreasing the price of
service which we give to our customer.

7 Organizational plan
7.1From of owner ship
Computer Repair center was initially proposed as partnership in the owner’s home however,
recent feedback from our marketing outreach has suggested a much higher sales potential than
originally imagined. This change will provide additional legal protection for the owner, and will
also streamline the financial operations of the company as we expand the personnel vehicles and
cell phones.

They have 3years of experience in the fields of technical support, networking and computer
training and repair. Will also spent the first three years as the of a custom computer building and
repair store, and understand the computer needs of small businesses

7.2Authority of partners
As explained before this company will be established by partnership they have different
authority in the activities of the company mainly participate in controlling the whole
activities and they will control the material supply and management activities.

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 7.3Roles and responsibility of members of organization
Name Position Authority background
Bontu Temesgen Degree Student Owner general management Student at Microlink
I.T college
Programmer & Hardware
Maintainer
Sosena Abera Degree Student Programmer & Financial
Student at Microlink
manager
I.T college
Yanet Kassahun Degree Student Programmer & Hardware
Student at Microlink
Maintainer
I.T college
Yanit Haftom Degree Student Programmer & Software
Student at Microlink
Maintainer
I.T college

8 Assessment of risks
We have built this flexibility and expertise into business model in two primary ways:

A/ Diversified income stream including both retail and wholesale sales the following is a
discussion of several scenarios that we have developed to help be prepare in assessment
of risks.
1. Low sale
2. Significant cost increase
3. High sales risk
4. key personnel loss risk
5. Equipment failure risk operation is dependent on equipment, and equipment does
break down. Strategy: have developed long-term relationships with reliable
maintenance firms over the last nine years of operation. In the few times that have
had problems, they

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 B/ Technologies

The technological revolution in computers has enhanced abilities to diagnose and

repair client’s home computers. AB Computer repair center will remain on the cutting
edge by instituting the use of computer diagnostic equipment in its shop. The
company will continue to seek new ways to provide a better service through
technology.

9 Exit strategy
Our exit strategy for this company is to sell to new owner, like current employee.
It gives the business owner an added advantage to transit out the business's day-to-day operations.
The buyer already has a passion for buying the business and continuing the legacy for a more extended
period of time. Here, the business owner and the buyer come into a financing agreement where the buyer
can eventually pay off the business. With this, the seller can maintain an income without heavy investment.

The seller also acts as a mentor during the transition to simplify the process, and hence it's a Win-Win situation
for both the buyer and seller.

Pros

 Employees feel more committed to the business success because of the long-term buyout
 It allows the seller to remain in the business depending upon their stake
 It leads to less disruption to the business if the buyer knows you well or who is already familiar with the
company
10 Appendix
The following is the financial plan for AB computer repair center service that is
budgeted for three successive years.

10.1 Full Financial Projections

Byte Computer & Maintenance Income statement
For the Year ended December 2022, 2023, 2024

2022 2023 2024

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Sales…………………….400000………………………500000…........................540000

CGS(55%)………………220000……………………...275000…........................297000

Gross profit……………..180000……………………….225000…..........................243000

Expenses

Employee salary………...30000……………………...32000…............................40000

Rent expense …………..12000………………………12000….............................12000

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 Miscellaneous exp……...50000………………………54000…..............................60000

Total expenses………….92000……………………....98000….............................112000

Income before tax………88000………………………127000…...........................131000

Tax exp(15%)…………..13200………………………19050….............................19650

Net income…………...74800………………………107950…............................111350

10.2 Cash flow projection

Byte Computer & Maintenance Cash flow statement
For the Year ended December 2022, 2023, 2024

2022 2023 2024

Cash receipt from Operating

Cash receipt……………………..69280……………79280…............................80000

Less:

cash payment for esp.

and creditors…………................44500…………….54500…............................65320

Net cash flow………………….24730……………24780….............................14680

Cash flow from financing

Cash receive from owners Inv’t………………………

37000……………….52000…...........................................................................60980

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in cash…………………………61730………………..76780…..................................75560

Beg. Cash…………………….10000…………………71730…...................................14851

End.Cash…………………….71730…………………148510…................................224170

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