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Oriental Institute A STUDY OF CUSTOMER SATISFICATION TOWARDS MEESHO

APP IN COIMBATORE CITY

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Journal
of the
Oriental Institute
M.S. University of Baroda
ISSN: 0030-5324
A STUDY OF CUSTOMER SATISFICATION TOWARDS MEESHO APP IN COIMBATORE
CITY

DR.R.SRIDEVI Assistant Professor, Department of BCOM.PA, Sri Ramakrishna College of Arts and
Science, Coimbatore
SUJI.M UG Final Year Student, Department of BCOM.PA, Sri Ramakrishna College of Arts and
Science, Coimbatore.

ABSTRACT
In today’s era of development not only the nations in the world and by-way-of their group have
come closer to one another but also most of the branch have undertaken great changes. This study will
help the business people to make decision concerning their product upgrade. The study will help the
Meesho app to know about the view of Meesho among the consumer. Their preference has determined by
the flexibility in using different learning application. The opinion is the teenagers and women’s are
strongly prefer the app. In this we are going about the new selling app called meesho app .This study is
based on the responses of 115 respondents depending upon the customer satisfaction of meesho app.
KEYWORDS: Customer satisfaction, Purchase behavior, Online marketing.

INTRODUCTION
Now a days of globalization not only the nations in the world and thereby their communities
have come closer to one another but also most of the sector have undergone significant changes. With
the significant growth of internet usage, internet marketing is found to expand its horizons. In this we
aware going to learn about the new selling app called Meesho app. This study will help the business
people to make decision regarding their product improvement. The study will help the Meesho app to
know about the view of Meesho among the consumer. Their preference has determined by the
flexibility in using different learning application. It was founded by IIT Delhi graduates Vidit Aatrey
and Sanjeev Barnwal in December 2015. ... It provides an online platform for small businesses to sell
their...

REVIEW OF LITERATURE
Kim and Park,(2005) presented an article as “A Study On Customer Satisfaction Towards
Online Shopping” states that online shoppers, are required to have computer skills in order to use the
internet for shopping.
PushpakSinghal and Dr.Supriyopatra (2018) in their study on “A Study on Consumer
Awareness on Meesho App among Women in Coimbatore City” The objectives of the study is to
understand consumer and preferences towards various products available in online. This research proved
very interesting and un-surfaced certain interesting behavior pattern among the people of Coimbatore.
Hirschman and Holbrook (1982) reveals that, “Motivation of consumers to engage in online
shopping” In online shopping there are more options to choose the products, the convince is the biggest
advantage of online shopping.

Vol. 71, Issue. 02, No.1, April-June: 2022 Page. 66

 Banu et al. (2014) “presented an article as “A study on consumer awareness and satisfaction
of online shopping consumers with special reference to Coimbatore district” This researcher stated that
online shopping has a very bright future in India. With the use of the internet, consumers could shop
anywhere, anything and anytime with secure and safe payment options.
Rashant sigh (2014), in their study “A study on customer satisfaction towards online
shopping in Tirunelveli district” The main aim of study was to examine and analyze the consumer’s buying
behavior pattern towards online shopping.

OBJECTIVES:
 To identify the awareness of the consumer about meesho app.
 To study the customer satisfaction level.

STATEMENT OF PROBLEM:
Digital selling app has collect a lot of importance and knowledge in the present marketing
condition. But every application are not known to everybody, and the awareness about the new
application are known to be very rare. This is one of the major problems for the business people who
are introducing the new application through online marketing that makes competition among them

NEED FOR THE STUDY:

People frequently used this app for their daily purchase because they offer them in
reasonable price. People can purchase their needs by not moving from their home. The product will be
delivered to the door steps so they can save their time by not spending too much time for purchasing. They
marketing their product in very good way so many of the people can notice that so they can also purchase
their product from this app and this app is very easy to use even uneducated people can use and purchase
their needs and get satisfied. Usually women purchase more than men so this app mainly attracts women
buy their stylish garments so they purchase more form this and make this app popular and more useful.
This is the app mainly attracts the women. The purpose of this study is to know about the complete of
women customers by undergoing meesho app services with respect of service, comfort etc..

RESEARCH METHODOLOGY
This is based on the Responses of 115 Respondent of study of customer’s Satisfaction towards
meesho app. The date was collected during December, 2021 and January, 2022. It makes use of google
forms application used to collect responses. Convenient sample method is adopted to conduct the survey.
Percentage analysis tool is used for the study.

ANALYSIS AND INTERPRETATION

TABLE: 1-BACKGROUND OF THE RESPONDENTS
S.N VARIABLES OPTIONS FREQUENC PERCENTAG VALID CUMULATIV
O Y E PERCEN E
T PERCENT
1 AGE LESS THAN 20 58 50.4 50.4 50.4%
VARIABLES
20 TO 30 56 48.7 48.7 99.1%

MORE THAN 1 0.9 0.9 100%

30

Vol. 71, Issue. 02, No.1, April-June: 2022 Page. 67

 TOTAL 115 100 100

2 GENDER MALE 37 32.2 32.2 32.2%

FEMALE 78 67.8 67.8 100%

TOTAL 115 100 100
3 MARITAL MARRIED 107 19 7 7%
STATUS
UNMARRIED 8 81 93 100%

TOTAL 115 100 100

4 OCCUPATIO PROFESSIONA 5 4.4 4.4 4.4%
N L

BUSINESS 6 5.2 5.2 9.6%

EMPLOYED 10 8.7 8.7 18.3%

STUDENTS 94 81.7 81.7 100%

TOTAL 115 100 100

5 EDUCATION UG 94 81.7 81.7 81.7%

PG AND 9 7.9 7.9 89.6%

PROFESSIONA
L

OTHERS 12 10.4 10.4 100%

TOTAL 115 100 100

6 MONTHLY BELOW 10000 45 49.5 49.5 49.5%
INCOME
10,000 – 20,000 21 23.1 23.1 72.6

20,000 – 30,000 13 14.2 14.2 86.8

ABOVE 30,000 36 13.2 13.2 100

TOTAL 115 100 100

INTERPRETATION:
From the above table it is inferred that Majority of respondents are in the age group of less than 20
years 50.4%. 67.8% of respondents are female. 81% of respondents are unmarried. 81.7% of
respondents are UG. 49.5% of respondents are earn below 10,000. 81.7% of respondents are students.

Vol. 71, Issue. 02, No.1, April-June: 2022 Page. 68

 TABLE-2
S VARIABL CHARAC FREQUE PERCENT VALID CUMULA
. ES TERISTI NCY AGE PERCE TIVE
N CS NT PERCENT
O
1 HOW WEEKLY 43 37.4 37.4 37.4
OFTEN ONCE
DO YOU
THIS APP MONTHL 27 39.1 39.1 76.5
Y ONCE

YEARLY 45 23.5 23.5 100

ONCE

TOTAL 115 100 100

2 DO YOU OFTEN 11 9.5 9.5 9.5
HAVE
FACED VERY 18 15.7 15.7 25.2
ANY OFTEN
PROBLE
M WHILE RARELY 86 74.8 74.8 100
USING
THIS APP
TOTAL 115 100 100
3 ARE YOU YES 92 80 80 80
SATISFIE
D WITH
THE NO 23 20 20 100
DELIVER
Y PERIOD TOTAL 115 100 100
4 ARE YOU OFTEN 13 11.3 11.3 11.3
FACING
ANY VERY 23 20 20 31.3
PROBLE OFTEN
M WHEN
MAKING RARELY 79 68.7 68.7 100
PAYMEN
TS
TOTAL 115 100 100
5 WHAT IS EXCELL 29 25.2 25.2 25.2
THE ENT
OPINION
ABOUT GOOD 81 4.4 4.4 29.6
THIS APP

Vol. 71, Issue. 02, No.1, April-June: 2022 Page. 69

 BAD 5 70.4 70.4 100

TOTAL 115 100 100

6 DO YOU RARELY 79 68.7 68.7 68.7
HAVE
ANY OFTEN 25 21.7 21.7 90.4
WORST
EXPERIE VERY 11 9.6 9.6 100
NCE OFTEN

TOTAL 115 100 100

7 DO YOU YES 94 81.7 81.7 81.7
AWARE
OF NO 21 18.3 18.3 100
MEESHO
APP TOTAL 115 100 100
` RATE 1 8 7 7 7
8 THIS APP
2 11 9.1 9.1 16.1

3 20 17.8 17.8 33.9

43 37.4 71.3
4 37.4

5 33 28.7 28.7 100

TOTAL 115 100 100

From the table 2 it is found that the majority of the respondents 39.1% use monthly once.
Customers rarely faces problem using this app 74.8%. Most of the customer satisfied with delivery period
80%. Customers rarely faces problem while making payments 68.7% customer rated this app excellent
25.2%. Customers rarely have any worst experience 68.7%. Most of the respondents are aware of meesho
app 81.7%. 37.4% of respondents rated 4 for this app.

LIMITATIONS OF THE STUDY:

• The study is limited with 115 responses
• The study is conducted around Coimbatore city.
• The study has taken on Meesho app only.

SUGGESTIONS
• The products are with affordable price in meesho app.
• So far I have been using this app approximately 6 to 8 months and I enjoy this app by purchasing
my necessities.

Vol. 71, Issue. 02, No.1, April-June: 2022 Page. 70

 • I would like to suggest this app to you people and make use of this app.

CONCLUSION:
In this study we came to know that the awareness about the meesho app is high among the
people. Meesho app service is provided for all kind of people. All fantastic service was provided by
meesho app. This app will help the facility providers to know their customer expectations. Meesho
service will become safer and security mode of transport the product.

REFERANCES:
1. Nivethitha.t & k.vanaja entitled as “A study on consumer awareness on meesho app
Among women in Coimbatore city” retrieved from EPRA international journal of
Multidisciplinary research (IJMR) - peer reviewed journal. Volume: 6| issue: 11 |
November 2020 || journal DOI: 10. 36713| EPRA 2013 || SJIF impact factor: 7032 || ISI
Value: 1.188
2. Shanbhog, M., Singh, m., & Mishra, s. (2016). Study on Customer’s attitude towards online
firms based on their Service Reputation.
4. PushpakSinghal and Dr. SupriyoPatra (2018) says that the various factors that affect the online
shopping behavior of the consumers by using Buyer black box model.
6. Park,C.and Y. Kim, “Identifying Key Factors Affecting Consumer Purchase Behavior in an
Online Shopping Context,” International Journal of Retail & Distribution Management, 1:16-29,
2003.
7. NandhiniBalasubramanian and Isswarya (2017) based on their it is an attempt to analyze
customer satisfaction level of Meesho.

Vol. 71, Issue. 02, No.1, April-June: 2022 Page. 71

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