Makes Aumbow (&ba1(H B.Com. (Hons) ‘SYLLABUS, PRINCIPLES OF MARKETING We whereof ths coume o 1 pede Poe nea of eames sd tog of Maren, fone Introduction: Nature Scope and imporiance of marking: Elton owen concpt Marcting mts Maren evict +> Conrumer Belaviour™ An Overviews Consumer buying process ‘ictors mene consemer baying dessins \ Market Selection; Maret segmentation concep imporance ard ts Tanpet markt slurs Potoning cone prince od bce: Produc uilerention Market segmentation. 4 Product Ming and imporance, Produ asiftions, Concept of product min usnding Packaging an abo: Aerie sees Product Mecycle New Poaset Development. 5 Pricing: Syiicanc, Factors alfecing pie of 2 product. Mor Porm ete Png Penn [oevlaning, personal eing pie rats ae sles promotion a publicny "Concept and ther datincive characters, Promoton thn ator ng proanon eavons nape Meg Communion Approach TOY, emtbution: Channels of ditrbuson meaning and gern Types of dubaion ‘Whtnatng snd reaing, Factors Tenet See"? Sceipaton channel” Ditibuion Togs: Inesaing and decors. ‘Galing-Stre teed and Nonstor bed ea at stors Spel stores, Supermarket Ral vending eine pede Howes, Real coopesatves, Management of acne pears an overview, Telaing india changing HOV evelopments & Sess in Masketng: Reral marketing, Soc aor ine marieing, Dret marketing, Services Marken, CR cling Relsonehp marketing, Matting ethics o MARKETING, AND ITS CONCEETS eee palin he term Morketing and sting Blea eters to. eo proces - sn what tye tng wea a) svat ely with oe tao te i a aged ss om provers snd management of exchange imashting nvlves sy 2 ws of ane ashing ones a cert He cstmet,1HPS ca ol earnings concered wit ol 8 se ceeetuedwaoopng ana sling of 2 8004 sce ofa enon eam song pei ear of OPA SSS Mcrae i be Seis era. Mare oer. ropes ete Sng isan ongoing emamaicaon rae an base = coches th LOM roc whch em presably tansates anspor se nvobes bing s bran a conning cn ee bad tet. fame satepng Ge es an ewe et» pecs tS eyey anthem for te Longest pone eS ng hee nan we eres amy Fee ae erie potable venues Is toe proces of geting 9 soy cone fan at camgany of endvasioner rom predict, rd enagh ofl pont pcre por SS oor Eton of Mertatng Se cin, of eliaions ond proces for cating, euro. sor ae lag orig the nue [or conor, Si pn nd sory a lege haat Marketing Assocation (AMA) "ecg te cnc xr ceing td doing ae To say sender! matte ft Neng enti wilder and eos 1 Ss mace od ues he aise of ened art ne of Fool papas th guess He conpny ice afte nae ‘ges nd prone he pple procs Sd ere (Arpad ‘Meigen mgntn Tenn antes and saa meron on fy naif jo fom “ell” 1Mercting is he manages poe or Hing, eniping od wt carr, “eh i tg Neng ests prob AL pred tele Se Roo Ag ee ner of oer fee Trea Marin st pa fos ety Brg whch haan a ae safely be ene of tne “Teo “etn Be et pos snd re ce wha ed snd ot og esi ony pod Mar ok ae Philip Kotler Disfecence between Mavksting and Sing ating SOT Ti pg Sg od en oes Se ania oe Sots oe Sasa : 2B Approach [Broader range of sees [Sling sins at wating fe involved In Marken | curr gemand ith Ie Wing wo bung | pda corey ley Seerming tbe ite | Seed The main do shod entaship with ose 3 Foes | Marketing volver variour [Salling saw a fling the betes that” focar en | ebjcve of easing es [Sbitcton of needa and | vane ante eusterer ae 1 Seatey | Pall Pa Hodson | Conger Setter 6. Senpe | Marketing 1 wider sap [Sling i serwar fe oape fd eludes variges | siti pt of Marking elles he Mktg eeowch, Product pling nd development "Ping Prt though eoana | Sls Non Cong Ser AE CRE FTEs Glos oes ‘One many. ler oe ‘oe 1 tage [Geom pttic Indus oe mal ope, TE Rule [Caveat Vendor Baer |Crort Emptor (Bove ewar)_"_"__| teva) Sane Nang ean he Sevan spas dn iape ies pes ae he ite concept philosophy, sng ena tw mab ee yy he cna ere aa a a cali mechan eerie? ahi imattecramneh eta mnte eeoy ieicdiaaat ech nr re regen btutieny car arcaneesar tote is heer itch omer beens Soon oasis atten meee iefnti cawtogattantouosmt wd Sgviegr anette geen nee sic emge tomar nto my aeeruerscnar itkranama iar csar awe warn al cnshoterts etegtaneser a ceri milange Mtoe ef cnc esate qin Reggvemmge wooo nee seis teegnatee e'caansy cere Nice Here on artic unttat Stabe meet SELF ge Hecate npg SIs eee Sere Seren beea oeeren niente mans peice attends oe fark Soares Sr Ot er een Dealer ae eee "ES map, cme pe tnt ity Sd oe ores eee coe Stem etc Soa ee Soce eemeton mis Seve Sts Oe oe pons we Seis coc comenermneraa ta sotllire soy wrens rae naar ora ates Heme emi he Bereay cy ce as we ne SAO Sor Baoa.! se st Sela es ha Set Peer er a 6 oc Serta te oe ita“th aga mae - ome ey ng pint SRNR Set ea ster es Ero Ey me ny te to mt et ‘erie met gts Fant orate Te ape el oo Sete Se earn tt Ee ferccaesy moneiahera tt yt Shy aoe wart neat oath tence See er are ema ome cep et ae astro ra Eris tec re ean i aeucina aureeateoraspeaoes Social Marketing Concept olds tat the ogists tt I arin fede waned of eget di der the dearad nttacton more ceive on elicit thn compete ES pen ues cena we eye = Mise Marking Concept 1 6 consumer oxene taiad by Megcred marin and Sed geting ester atacton (he hc ogsistions gas Fhe tn otc etree Rao onntaton, All snes aces should be dead ‘Gourds conor neds, want and dears (ay os serch Mosul erp hele reset wh er ngerents ad eats of customers (iy Macsing planing. Toe Seni ert oush ‘Seung ene volune and pai, On th fa of i on tnd psc marng mutt eed (ene Ga arate sai a he Segre ae ade ar gle objecve othe egsiaion of Prot though cuter aston. vy RgUBR custome! “Ip concpt of sytem oporoch rgues a (0 Sate renin ofthe fut Poe, Proce Pee, Pse and ee view pint The im shut be tbe eto cee he Lerrcwers ong pero of te : swperunet teeing Markelngsior the nes consumes ean ins evident rm te folowing pnt = he sole. so Keep pace wn ecanging utes sons ya iy: INTRODUCTION 5 en works ont pinay teams snes of ee era on ascertaining cone aing products and introduction of new products 2 ior nage ery Granny Mago and ty he froin er nr in he develop lh any ag ag ep a maa ae vee rice ona eee re hee ped ace peice iii ye lite om. is Fe tng campeon os lei ing ee ga Renee te ae a mre, cng be Marci Ball Conran a an wr ae hoe sere er ye clge orb cum tint ee te ie ingests Sylar dun scram * 0 ane enh fr tea te sce Gi oe rating gran comers wel ey Thi et ee c Ce tgp Comune Fe qs te pe Mag ts a em ra cman gd eau. wie Lina pa steams pent emerge Soa re anager ers agg Bae ose ee la erect nase see By Renre e y fig apetee a witli ates enue es nce setae rence alr teecnronespor ie cc 9 By ba Enea thes eel bf cen, cones Pain tect ornate psace co Siti eget Ee ang concept Ce inurcip hcg (iy comune gece se oats vce led peer ie net ne SNS tats too ge ee age vee Gio nt frente copay the Noe areal SUsCnen aor wos sachet manu oe snort omrhing fr Seta estou Sang vis ke adverisig pero BEE packaging, tanspoytaon em lage nam E ‘les are generated large suber of employment erro (i) Marketing ele increase the atic as 2epltng Mls inset he ca coe by ening i“gibson an ny on vl ton of ses purport sm jones Deu set ping ne er Ze eRe a arn ly al deteston eo cea customer” Mader day aren consumer hleed her fan prot oct eeuring ta al urns aces revolve sound the customers The stacton of eitomers the be papers of ‘ST gles ying te seer he cute tn loping snd sopplying protec sper threes, oduct plang snd proton Sweden, i thew sti eave tun the ee of cunts I's th process by wih Sunes ewe vale for ‘Somes an bull atong costar riatngps node tape vl rom home int eer nie es Ne Rane of marieing (i Costomer Focssed” Al markating aces should be cotomer Stewed They should start woth Hntying the cusrer’s ney (Gtowed ty” aeveloping produc prichg i promoting Mand tiibuing is er he utes rue (o overated Prost: Being an integrated proces, mareing fvaves [een ‘of mary ativter it eer sine fnetons ke reduction, psonoe Sean. resench end evelopment ‘Riot Duciptinny. Marketing mt dciplinry wf as evolved fut ef commerce and has got is sengih fom lw, paycholony. Sxllogy motiemates and ts I san art as well ot # scene, ello, a Iatenclon with Eternal Eovronment Te operates. wii the Fon of exert enviroment which compres of cone, ‘vray scalps plial encore (o) havaliy Besefat Exchange It mans buyers gut wanking sy eget value in echange ofthe geods lading fo metal ese bork the pation uy Based om System Appach i based on system appre a i fr) Src incigentcostinaton of for sof maring i Thee me Prec, Price, Pine and Promation Inporonc of Marketing "ts the beating bene of © producing deparone [52 (iy Hetacitatr cretion o place these utes lp 9 marie (i eelp n improving the san business ongeization. Beng the reverie ay important urctn of maragemet Wie and possesion uy. A resting to ave succes inthe basis dard of living ofthe people. hiss dove Ay okring wide vay of goods and serves the pop (ey Wasa moyen 4 age mbes of people ce employed by Aico cry Ot various fonction of aurkting (o) Piegis te comanie development of the ation oblises untapped aang cates ful llieton of production capacity and ter seared hence leads to sconami development ofthe nation (0.5 Desai the mahaing concep and its application with reference 3 cain eta you engaged it marketing of consumer Curabes. “a Maren conepee Sse Pape Sen company whch is engaged Iv all marking peso RISERS Spe ns proc its nd Cmdr Petition er aunts crs pe oad oe Erica shoul be igh cea gee Hi Ps Mi Pos Fm Ce gy ny rr et et REUSE SSIS aco ston on np ed So eet singe ogame ea Sea agr ncha na asco oh areronhapy wth be oral nd wee Sipps voy EE oa concpt, 7 elem Cro of Hot wee al he Mh en marten are appied for aig cxpanssons) iy (6 Bre shrtnote on Selling Coes e009) GS Bie see ot elng ives pocoing odes om customers 2 na SUNT te pnd to her The sting cone sts with, ‘eating 2a la pot hog sles vue. Te oes ome Pouch ‘ee tr ling nd ron. Sting has roi one SELIM as te pldton be is cone wi le of x Selling eo Sang comes to sn end with he deve ofthe produ he sendy prods conegctes on imrensing thesis volume, Selling & carareead wi inser ned fo conver spo int CASH, ced Aird at re etn ing Conse Siang Pot [Foes tes ae = acory Produce | — Selig and | Prot ough ‘remeing | Seles Voume ZT, Dinngain batecen Maran concept od Sling cones. SUPPHt your answer ith some indian easple Te we banncen Marketing Concept and Sling Concept __ Baa Marketing Concert Salling Coney aes Wasiating cong 2 ba [Baling concept « Duing Meet ft sine at |rtin tat states thw if ae ching organise! consumers and busine Mer by antiga cstomer | remain unten he ee Redenidecton, |te deine im the le of epaiatie's product, Dining gods apd seve | Compaling consumes wird 7 pes Aesetaed ardaengumer mind. _ | ovards gods adro oe [pen | Produce 5 teapding Gases —— nae Essence | Consumer saticacwon. Transfer of title and pel animes | Pe 7 Business | Long-term ‘Short-term | oe 9 Beans [Tata Wadaing Sa lng ad promoion” Bike ~~ [eat of predation — "pileaion. ITC 3 company which le mgagad In all markaing + Proitetion coop: ns produce Uke Mine and Condy Mon tates the raducion cone taken its eoieraon thatthe pie shuld be ins and avait shout! be high + Pre onc Ces ranges Te ls an Pier, Mie lagers |S espe prt caret tals thay nin ob fae coe + Sting conep. Produces ike Pansbi Wile shampoos gn spe ed ‘shaw marketing and sling efor gin she nthe mart a8 mpetsin lend ery hgh + Markefng concep ITC hr introduced Aah ata,2 it elie the ‘unt customers who arent happy witnthe nema rand ovale a ems of hygne and aval + Moore naretng conc ITC Wome Grup of Hots, where el the tesluns of Modern marketing ste applied Tor sini enpasetionl fete succenfuly. 0.8. hal the holistic masketng concept? eon Ana: Holistic marketing concept ie ew apprasch lo Macklin ad ae fe sv busnescaept I anginated a repel Randanetl changes nthe nem marketing enemas Ike Tntret developer, Emergeee. of ‘onpose Socal espns, Hypercompesten Ciataaton ee ‘EcondingoPalip Ratlr oe Revi Cane Rel, A ali ring cme ‘ot the sept deg ond tpl of meting prem, ses ant atte tat repute the beh diterpenes Hai iting recoenses ti vying mate” il inating a The re ‘aia yrecte feenary tan the tat ain I np aie wt rt apd yg aoe en a ae * buses sng» hoe marketing appro epeats under the song, ‘ef tat all aspects of Ho marking site treated, Under ee ‘osm ur mvrmopucrion , cf shting cpg an the inplementation of mating process ar not Stine ta for ed te nas alee sang nips vesting # conan agian siete re acetng Spprsch or embep keri ont the Couideatne of sake ‘Biers enipoyes, suppine a the coma a whole when retin Sc pleating rein Stetegies Under hs approach al he partments Gitte bona Ue Ra, Mesh Fe Ho te tegrated sd work alletively towards the marketing and sae of te produc This approach Wels des and soggestios fom everyone who are tc oF inety ‘nes the bese err to mach wi th changing arktng toe olisc apponch con be undertow th hal of snp ecampl ni the Reach cme am RD parma check he erante fhe product an seek sogarions fom te ler person To bag aout a porive ‘kangen the podott n doings he Fnac deprtmen cml fer e iv of ee The sl ee or me pg Perper 1 ‘et hae Ie Teun to cits enddnter Hose the hse ppene Sing olowed hare where ereryone x wortng ng oct s and tage ‘hemi fe cstomers apd compe wh eer arsine ae (29. Whi soit! mariting concep? Explain some situations which in pe of cater concep the company ate problems far oxy. “Ans Soci marbling concep empha on dormir heed wane ana ern tart strand oven te See atone ‘Hecivey and efidendy tan de competi: In S wey that preserve Cr shana fe contumard and He socpe well bang ys mating Sino citomer teed ars King, Compan nowsdie tie in Sruderaon, he need and wants of fw core bole Sgn nd Seetoping thee produce The requir gerhg and sealing abt ‘uso ut conc ets Soong acl vals which longterm scl wae, Bat gute of in deo plawe el somes ‘compari can crate problem forthe sre. Fr esempe here has bese indemand for spars tty veces fat fun on deel engine Varius Big Suomeble manuacores fave produced fren: model 9 Gee cat to Sat the needs and wants fhe conor: Dus fo nese he nee wy dll as onthe rads, he ar nd noe pation eve as dry fone op. Ths as ried enzomental ies scone, Tus there ae Een sitatins where lowing te customer concep has csi Wout fr te 10 “The prevent dy marketing is customer diiven™ Explain this shalement withthe help of suitable example, ‘Ans, Business sms find out wha! te consuters want and then produce yoods sccording othe needs ofthe crtumers What fered fore sods ee semi by the buyer rather than bythe slr. lead of tying ts mart (cl whats aie fora oak, we mus ind out mar nar eee wha oesune swing io buy. Under sonsumeroviened manera ‘essential to know what the consumer rketing it ly|nfrmaton cole ro constr, Markting research and Marketing Information Systems ae now aps fle! fest of makeing, A simiatons acept atthe mheting ste mon sr ahead of foocton The empary att spp and anderen he corounes ‘ees ron st deri fh fi vs go Tis Popa martin wears that the ene hing eniged ovr Coster hate The ashing mn snc the big eter en ‘heen ole produ econ utente ah po “Thos, Maken, euouph studies and exeach wil deeming fr the gets, designs mancting marge wha the conser wane Sees product what pice ning to pay and where od whan wll be ‘rane The sucha ie Nano nema fr he commen ano i 39 Bsstant aoe "here an ergunizatons fancon which det of rss ‘oreraing comtuniesting and divrng vata caster an or fag ‘Stoner fssonpe in aye tat butt he ognon and sabe ‘Dy ting dfinon of markating tnt i becomes ler hat suring ao sents ine aon os prac redone y mez rocve maseng oN tuning on ciromed nen heeds. Forth the pres of Mating Tesench i Spe, Tere aye te compared trates Eve eed foe Mnakcentselpiosply to cemecnd-espont pesopy. In err ‘Spe df comes aoe sna coe lt tai e ‘uves se thy lose at abot te nent fete “SS ss ow fot clan mig yw cee Taree ts pce tegp te os ot nyse aa {Biipued Ts en be ane ough caramer rant anapemert were (lates can fer to provide afer sleesurdcen wore sarees ‘Bodat fener dacunts om ner pore (G12. Nutetng ese saan for amen and bus proftable camer step says octane =e Hing kong cen value fr castors and bul profile ase scone ae cera Fae 7 “Inet te maces of arhting 2 modern sera It 3 ve Woy re of sing ve for enone Y lang gh aly rac Pecange sf pce whch ace te vaue fom the caters 2 ma Soe Sy wh i Clg i marin bees tate carer reaonaipe, Totae etal oman fre sere) Fe Gna snd tent ened to utheting Tey share psn fr undestencing and sting cote win and make + sce lt to frovide sles fy coming wih inavnve pola oom reser E'Gamies one ofthe me's Inet a st epee arg opr retest fv cosas by efng ovate products ke Td, Pre i aw ity expend can 8 tn Pe (Gan ge evar with band ol esa ‘mindy, Pale anther eorpey wc ways sving to coo eo wither at aig robes prednsh aky ny jc the “Air Fer, Ease Sine ceTy ta ate reves Sen wh ogy ak pros fe re suet snd tacton of man wank Coes “a3 “Ken tern marketing oegt ounces at sis esol 3 seta pee an lc a put toe ciee tr Si relsed sug cman enanaton neta! management es [Bd'graemuon of conte setae, Mathng posuere pet Ills deteisng the segarenenr of pra cotorere and sing Frbecs ot say tha requsenent Tut, erm makeing the Ect pcan of ion, smement nd stot han wt ‘Fava Eon the cones a hr wane rte rcar oor Tevlingconunes warts produc a errand hen intra fates more ond more pale neo ort ove tps Tomcon for cnomey ade and want nner the acpi the otic Wen sf peur the posit ch mee he rege ae etm hese ramet edad reser conan paren ‘Soman Urenon £m aces tent con and en nipee Sol mating poles sng nth tar afc ston: here ‘he management 9 Set organelles he ng on wir Easily a pot rw Snitch anes "fr aregene leraton at ol ht hy tak of te npn ‘nto detemine the me wat ed le tare cand oop ‘Srp to deiver te sensed miectan resets ey Eee competion. "Ths madam mart anita prosar fnton, ase "Qi Modern markating concep i apical al Desi ngniatins spective of tesa, oe ancl Civ ean a out aye "Ane Ths adopton snd sn of tsern thease Revs vane ‘efor ny eompanytepeivo ta asa sta ean “Sn ofthe hfe tela 1 Cancer for canter asta and wast ater tn th el ost Sneath scp ep (a Mashing core rues tated an connate appreimakcing. Herc al the busines ative an focused award asin ‘ganatna ga tin wahcing Cre 2 ot ane maeing tins & atonal thujas oF all marking problems along wi thas eee ‘olsen, ve event 4) A busin om pursing Marketing concept can respond eliely to the changes ucoring inthe maka enveonment " (0) Maating concep sa stele and fiosophicl valve. ele the ‘management to det oegaiotion) efor toward lg tee aed ir gst 2.35: Discuts the stages Inthe evolution of modern marketing by giving sullable amples ‘amo ‘Or Grey incu the sages in the evolution of madera mask, concept co ‘Ans In he acy time of indus revolton, mass marketing of goede nas production wa he hla asthe fy to uses proiesig ie oe ‘raphe to sling by any mean: However te ees poner oe I lately suceeded nf path ‘Steen the eooation of tater marketing concep: "reduction Oriented Agen thi stage, muracturing of products was ried ut by assuming Ut cutoners would South and” oy Teasoably priced aad wel-bult prot A tat ine theze see 9 Macktng Bepartent, There were Sales Deparment tomas sna ont ales and sls force Product and Pacrent er Dshbateg were ‘wo main fonctions continvd il 1899 shen te Great Sonece Siturbed te inking proces 2. Sales Oren Age. rts he peso of 929, he Goat Depesion St Word War in rag, ean polo ness pees ‘Sutton, but how to all The fms wih te bs sled personel and wide ition newer weve ml sucearal.Pes Sage oe “harold with ard sling by prometina acy: Howeve the provees of promoting, the prac tough “hard ets Serupulos practices topped 2. Mavketing Oriented Age’ "The Uacupulows practies ofthe sale: rleied stage gave rise to consumer avareness. Technology devcoped Susing war tine wor comand ino pace Une sciiy ies restr variety of products before cutorer The retain dawned Spor busines at hy teen about castes nats Bae thas the fis started marketing the prods rather han js sling ther product ‘A Comparison ofthe Stage [Prodicton Oriented] —Slea-Onent Maiti oro Dewitt 4330), 03505) tama 4. Features | Mass_ productions [Mase production] Customised pro: Demand! exceeds | Supply exceeds de-| duction, supply. cuir nae tropucrion 2 : ca ‘own demand. ss if there is no| customer's needs", ete” Bip | Reta Pos pri Cas bation, bution ‘and sales| Mix strategy. coe 336 ig core ren” ol dng a stot ncn tea ning an Anat py sel hat “Warn Mrtng ne athe the age arly eens ec cee Suet fMibing ce ping uae abasic hy ng Sree ge Tae hal mer ming hy ek ‘Minton se nating Ni aaa St ‘into wy aa het a as ee Ta imerange oie as ued Wr cone Shem whnome get oe hone ns as Sacto tenor arn it Sse ee wii te fone oti eo ei ea eet Salen to med tn ead ae SB Secon pc a ieee fe marta a ig, SQ Unt dct, TPaee2 MARKERNG MX YF. Win do you mean by Marketing mie Eapein the cong and sepe cf esanded siting ne oon Gry iment are ight makeing min? Ao dh stent of mahi i ni (09) ‘how Markt mies ts eomBnton of fcr that can be conte > a camgany i infence omumers pra te podice ramen 4 stolons orcs at company unt a pomete stra ee the masket isa lend of be dec then by arn seat 2s is Pdi Pw Pace and Promation Thee four Prac eatin he clement of Machtig mis nse words Marketing mins ota ae therm ase to purse te maatng choses ne ere res To met canner’ ends base must develop predune eet them, charg the gh pce, gt the goods tote ght pac aad ten eae ‘istneso the product Lnewn ough promt ‘According Pilp Kate, Marcing mae ie of ena ating ‘ers tt hf espa te gh le of leo ee aoe isis mister el Bt areca a plete tne nd te ge tomes eet ‘he marketing mix the oering S ay Tos pinay ofr etre by te folowing vaibes ten fered ae te our oa Pe Pac sn heme) ne mn in ed“ ‘uve Deu unrvensery seas lonents of Marketing Mi 1) Pret ror ay gods ori tau wat. is ale of tes er 9 ster of tangle wr ing nts requires decisions wr, the sae and weight of produce, quay of Product design volume, band ‘name fechagitg tas slog, ‘vanes and ater sensei we (@ Pre Pce has diet inlurce on saes volt an pois of basins: Demand cent competion govern! rpuaon ete ie ‘il aclors at mast be taken in concierto, egies deans {ete then regaing tos pce, acount pce seen et (i Promotion t's conconad 0 ti concer with the bringing of products 10 te lowed of customers and peruang tht buy tne I invlvs fret pie cide nse Tae ae on pauper ee a eee ee rears mate one ep os Soe, een tt or re on ete Sea oe eee ec er ase eee eae Se er ae aos eat sapere eaves a ee ee eet ecna eae serremreteis heaee maa te cn Seo rey ng, aes et ppb eee: porate oe umede oge as fein berm og ere eae eee agen el LUMI ge MaRxer sexecTION » (haviour Segmentation In Us cite, buyers as vided no groups 09 the othr knee o atte wands the use of produ i) Pwrchase occasions Buyers ca be cllerentateaccrcing 0 th ‘reasons at develop pal bua produc. Forcmple Aes feted wilh waeatone. (i) Rendness states Bayes can be classed acconing the ite of tendinese to buy 9 prod for exspemmesoe buyers, ety ighlyquaiied engl, ooelygualifed enquiries (i) User tas Masts can be sent into groups of non-users. ‘sos pera ur fit ine oer and ep ses roa (io) Wenge rate Moet om so sant ie avi on the Bio ight aetium and heavy oes the product. (0 Layaty level Buyrs can be vided ito groups scoring their efretoyy wth copes toa prune product completly Iva etal lye pl oon Fav exemple iat, wines, nespapes. Teller cere he products which geeraly Have a oval corer bse 0. “segmentation is satay weedy the marketes fo got the frm focused onthe customer” Discos “Ams Maret Sepnentaton i the proces of aking the hetrogensus market fore pouet and Siding tino sveral sleet sept cach hich {ena tobe slat allpcant aoc Ara make i evident tat 2 Firm can ely have» single product fering forthe whole marie. Thus. tere 0 fst suse th market, at who oe te prospective customer Then the hole marke deed ito homageneous segment on demographic, Erez, poytographie and behoioural bass Afr that the muir FESEcron we bent pofinble angen and the develops the product offering Sse See Importance of Basket Segmentation, Page 37 (2.4. What i meant by Maske Sezmentation? Surgest suitable bases to seginet market fran Ainge Comps. (ena Nie} "Koo Market segmentation dfn he pra of aking the eo9 matt fo apo and diving it several ou ares Seger ech hihi tend o be homogeneous nal sige pect ack segmont shoul he he following reurenent: Snsinsity, mesurty, ces epesentblty, nats of demand "Mavketcngntation cam be done ov the following bss: "Geographic Segmestaion, en he segmentation x dane onthe bas ‘parameters Wee eto, tat, eons ces ee (op Demographic Seppenstion. Categorie ae mae onthe oss faces Tike ape bender, suai ieome et up Popcheprapiic Segmentation: Penalty and Hse ae the bas (ie) Babwvtourl Sepmenttion. Buyers ar divided on the basis a tet Knowledge and sttude toward the usage of prove. asi of markt eegetation from Aitve Campane ‘Pacha ocaton: Buyers are diferente scoring tthe oessons