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Persuasion

How to Give a Killer Presentation

by Chris Anderson

From the Magazine ( June 2013)

/
John M Lund Photography Inc Getty Images

Summary . For more than 30 ,

years the TED conference series has presented

. ,
enlightening talks that people enjoy watching In this article Anderson TED s , ’
,
curator shares fi ve keys to great presentations :
Frame your story (figure out where to start and where to end ).
A little more than a year ago , on a trip to Nairobi, Kenya, some
colleagues and I met a 12-year-old Masai boy named Richard
Turere, who told us a fascinating story. His family raises
livestock on the edge of a vast national park, and one of the
biggest challenges is protecting the animals from lions—
especially at night. Richard had noticed that placing lamps in
a field didn’t deter lion attacks, but when he walked the field
with a torch, the lions stayed away. From a young age, he’d
been interested in electronics, teaching himself by, for
example, taking apart his parents’ radio. He used that
experience to devise a system of lights that would turn on and
off in sequence—using solar panels, a car battery, and a
motorcycle indicator box—and thereby create a sense of
movement that he hoped would scare off the lions. He
installed the lights, and the lions stopped attacking. Soon
villages elsewhere in Kenya began installing Richard’s “lion
lights.”

A version of this article appeared in the June 2013 issue of Harvard Business
Review .

For HBR Subscribers

How to Give a Great Presentation

,
Tips to improve your talk from preparation to delivery .
Show Reading List

CA

Chris Anderson is the curator of TED.

Read more on Persuasion or related topics Presentation skills and

Personal strategy and style

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