Grades 11 / 12 School San Mateo Senior High School Grade Level 11

DAILY
LESSON
Teaching Dates and Time Feb 5-9, 2024 Learning Area Principles of Marketing
PLAN
Semester 2nd Quarter Third

Day 1 Day 2 Day3 Day 4

I. OBJECTIVES

The learners demonstrate and understanding of… the marketing principles, goals, and traditional and contemporary approaches to marketing
A. Content Standards

The learners shall be able to… plot marketing goals and approaches
B. Performance
Standards

C. Learning define and understand marketing

Competencies/
Objectives
• Principles
Write the LC code for • Goals
each • Approaches
ABM_PM11-Iab-1
D. Specific Objectives OBJECTIVES:
At the end of this topic, the learners will be able to:
After going through this module, you are expected to:

II. CONTENT

QUARTER 1 MODULE 1: Principles of Marketing

III. LEARNING RESOURCES

A. References
1. Teacher’s Guide K-12 MELCS with CG Codes
pages
2. Learner’s Materials QUARTER 1 MODULE 1: Principles of Marketing
pages
3. Textbook pages
4. Additional Materials
from Learning
Resource (LR) portal
B. Other Learning
Resources
IV. PROCEDURES

A. Reviewing Daily Routine Daily Routine

previous lesson or
presenting the 1. Opening Prayer 1. Opening Prayer
new lesson 2. Checking of Attendance 2. Checking of Attendance

The teacher recaps what has been

discussed last meeting.

B. Establishing a
purpose for the
lesson

C. Presenting
examples/instanc
es of the new
lesson

D. Discussing new
concepts and
practicing new
skills #1

E. Discussing new
concepts and
practicing new
skills #2
 F. Developing
mastery (leads to
Formative
Assessment 3)

G. Finding practical
applications of
concepts and
skills in daily living

H. Making The teacher will be asked the students the The teacher will be asked the students
generalizations guide question the guide question
and abstractions What is marketing 1. What are the goals of marketing
about the lesson 2. What are the different marketing
approaches
A. Evaluating Continue the lesson
learning

B. Additional
activities for
application or
remediation

V. REMARKS

VI. REFLECTION

A. No. of learners
who earned 80%
in the evaluation
B. No. of learners
who require
additional
activities for
 remediation
C. Did the remedial
lessons work? No.
of learners who
have caught up
with the lesson
D. No. of learners
who continue to
require
remediation
E. Which of my
teaching
strategies worked
well? Why did this
work?
F. What difficulties
did I encounter
which my principal
or supervisor can
help me solve?
G. What innovation
or localized
materials did I
use/discover
which I wish to
share with other
teachers?

Prepared by:

JOHN PAUL CAEZAR DR.

PARUNGAO
Master Teacher I

Checked by:

MARIA CECILIA S.J. SALVOSA

Master Teacher I,-SGH-ABM

Noted by:
ESTELITA M. MAPE
Principal II