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  • Packaging Design As A Marketing Tool and Desire To

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    Sathyamoorthy
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    This document discusses using packaging as a marketing tool according to a study. It was published in January 2004 and has been cited 6 times, with over 6,000 reads on ResearchGate. The authors are Mahavir Sehrawet and Subhash C. Kundu from Gurugram University Gurugram.

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    Packaging design as a Marketing tool and Desire to

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    This document discusses using packaging as a marketing tool according to a study. It was published in January 2004 and has been cited 6 times, with over 6,000 reads on ResearchGate. The authors are Mahavir Sehrawet and Subhash C. Kundu from Gurugram University Gurugram.

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    13 views13 pages

    Packaging Design As A Marketing Tool and Desire To

    Uploaded by

    Sathyamoorthy
    This document discusses using packaging as a marketing tool according to a study. It was published in January 2004 and has been cited 6 times, with over 6,000 reads on ResearchGate. The authors are Mahavir Sehrawet and Subhash C. Kundu from Gurugram University Gurugram.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 13

    See discussions, stats, and author profiles for this publication at: https://www.researchgate.

    net/publication/262309132

    Package as a marketing tool: a study

    Chapter · January 2004

    CITATIONS READS
    6 6,624

    2 authors:

    Mahavir Sehrawet Subhash C. Kundu

    7 PUBLICATIONS 98 CITATIONS
    Gurugram University Gurugram
    147 PUBLICATIONS 1,763 CITATIONS
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    All content following this page was uploaded by Subhash C. Kundu on 02 September 2014.

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