Email Marketing Short Course

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SGB VA COURSE

SGB VA COURSE

HOW TO REALLY DIVE DEEP INTO THE SERVICE


AND MAKE SURE YOU KNOW ALL THE DETAILS
AND HAVE ALL THE SKILLS NEEDED?
SGB VA COURSE

EMAIL MARKETING
2 WEEKS INTENSIVE COURSE

AUGUST 14, 2023


SGB VA COURSE

EMAIL MARKETING
IS CURRENTLY ONE OF THE MOST SOUGHT-AFTER SKILLS IN THE MARKET. BECAUSE THIS IS THE
TOOL FOR BUSINESSES TO ENGAGE WITH THEIR CUSTOMERS AND DRIVE BUSINESS GROWTH.
SGB VA COURSE

Are You Familiar


with this?
SGB VA COURSE

or maybe this?
SGB VA COURSE

lets compare with


this
SGB VA COURSE

What is?
EMAIL MARKETING
A DIGITAL MARKETING STRATEGY THAT
INVOLVES SENDING TARGETED AND
PERSONALIZED EMAILS TO A GROUP OF
INDIVIDUALS WITH THE AIM OF :

PROMOTING PRODUCTS

PROMOTING SERVICES

OR BUILDING CUSTOMER RELATIONSHIPS.


SGB VA COURSE

Email marketing skills are in high demand right


now due to its role as a direct and cost-efficient
communication channel in the digital era
SGB VA COURSE

SGD 90
(IDR 990,000)

4 MODULES ON HOW TO BECOME AN

How much do I need EMAIL MARKETING SPECIALIST


2 LIVE Q&A SESSIONS (ONCE A WEEK)

to invest?
PRACTICAL HOMEWORK AFTER EACH
LESSON
RECORDING OF ALL LESSONS FOR 6
MONTHS
CHAT SUPPORT
INDIVIDUAL FEEDBACKS
INTENSIVE
EMAIL MARKETING
2-WEEKS COURSE

IA L
PE C !
S FE R
O F
ONLY FOR ALUMNI
START - AUGUST 14
SGB VA COURSE

SGD 90
(IDR 990,000)
FIRST PROMO PRICE:

SGD 60
(IDR 660,000)

First Promo Price 4 MODULES ON HOW TO BECOME AN


EMAIL MARKETING SPECIALIST
2 LIVE Q&A SESSION (ONCE A WEEK)
PRACTICAL HOMEWORK AFTER EACH
LESSON
RECORDING OF ALL LESSONS FOR 6
MONTHS
CHAT SUPPORT
INDIVIDUAL FEEDBACK

COURSE LENGTH: 2 WEEKS


SGB VA COURSE

AFTER THIS COURSE, YOU WILL BE ABLE TO PROVIDE THESE SERVICES


UNDERSTAND HOW TO INCREASE SALES FOR CLIENTS IN ANY NICHE
DEVELOP AN EMAIL CAMPAIGN STRATEGY BASED ON YOUR CLIENT'S NEEDS
CREATE EFFECTIVE CONTENT FOR THE EMAIL CAMPAIGN
EXECUTE AND MANAGE EMAIL CAMPAIGNS
IMPLEMENT EMAIL AUTOMATION SETUP
MANAGE EMAIL LISTS AND SEGMENT THE AUDIENCE
IMPROVE EMAIL DELIVERABILITY
PROVIDE CAMPAIGNS PERFORMANCE ANALYSIS AND REPORTING
CONDUCT A/B TESTING EXPERIMENTS FOR EMAIL CAMPAIGNS
SGB VA COURSE

EMAIL MARKETING IN NUMBERS

1 LIVE Q&A
SESSION PER WEEK
2 WEEKS WITH THE EMAIL
MARKETING
COURSE 4 RECORDED
LESSONS THAT SPECIALIST (2 LIVE 4 PRACTICAL
Q&A SESSIONS IN
YOU CAN ACCESS TASKS DURING
TOTAL)
ANYTIME AND THE COURSE
ANYWHERE
What topics will we study?

INTRODUCTION TO EMAIL MARKETING


You will learn about:

Overview of email marketing fundamentals


The key components of a successful email marketing campaign
Different types of email marketing and their benefits
Strategies for building a quality email list of engaged subscribers
Effective lead generation techniques and opt-in strategies
List segmentation and targeting for personalized campaigns
What topics will we study?

CRAFTING COMPELLING EMAIL CONTENT

You will learn about:

Writing attention-grabbing subject lines that increase open rates.


Creating engaging email copy and effective calls-to-action
Best practices for designing visually appealing and mobile-responsive emails
Using AI technology to create compelling content
What topics will we study?

EMAIL MARKETING TOOLS AND PLATFORMS


You will learn about:

Popular email marketing platforms and their features


Different tools for list management, automation, and analytics
The right email marketing software for specific business needs
Utilising automation to save time and deliver targeted messages
Implementing personalisation techniques to increase engagement

More.....
What topics will we study?

EMAIL MARKETING TOOLS AND PLATFORMS


You will learn about:

Setting up automated email sequences for lead nurturing


A/B testing for optimizing email campaigns and improving performance
Analysing key metrics and tracking email marketing success.
Strategies for continuous improvement and data-driven decision-making
What topics will we study?

ADVANCED EMAIL MARKETING STRATEGIES AND FUTURE TRENDS


You will learn about:

Segmentation and targeting techniques for personalized email campaigns


Integrating email marketing with other digital marketing channels
Harnessing the power of behavioral triggers and dynamic content
Emerging trends and technologies shaping the future of EM
The impact of mobile devices and mobile-responsive email design
Predictions and insights for the evolution of email marketing in the digital age
SGB VA COURSE

COURSE BENEFITS:
COMPREHENSIVE TRAINING MATERIALS (SLIDE
DECKS, GUIDES, AND RESOURCES).

LIVE Q&A SESSIONS LED BY EXPERIENCED EMAIL


MARKETING PROFESSIONALS

PERSONALIZED SUPPORT THROUGHOUT THE


TRAINING SERIES
SGB VA COURSE

Thank you

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