BUSINESS PLAN

Putting Bato West, Calaca, Batangas

(143) 765 9870
binibiniscloset@gmail.com
 I.Introduction
The Business Concept and the Business Model

The Binibini's Closet allows customers, particularly women a great way to

express their unique beauty in a simple and cost-effective manner. High quality
of clothes, accessories, bags, and shoes and good service for the consumers.

The Binibini's Closet business model is straightforward and effective. Overall,

this will demonstrate that the enterprise’s leading market positions continue to
improve.

The Business Goals: Vision, Mission, Objectives, and

Performance Targets

Small businesses, like Binibini's Closet, have basic objectives, one of which is to
increase sales while reducing expenses. When it comes to customer service, the
aim is to keep improving the service which can achieve customer retention and
loyalty, among other things. Finally, the most important or shared aim of all
enterprises is to expand their operations.

Mission
Our mission is to establish an apparel company that can provide consumers with
superior design, quality, and value. We will do this by focusing towards
delivering great quality and real value to our customers and business partners.

Vision
We strive for excellence in all aspects of our company, value beauty and style in
the fashion industry, and aim to preserve our brand name and reputation. We
are looking for a franchisee to help us grow our business into different
international markets around the world, allowing Binibini's Closet to become a
known local brand.
The Business Offerings and Justification

The Binibini's Closet offers a variety of things that will suit and look good on any
woman. They will be able to express and exhibit their uniqueness through a
variety of styles. Binibini's Closet aspires to be a turning stone for people to
overcome their doubts and become whoever they want to be. It often
encourages self-acceptance and gratitude.

Uncertain events that can have an effect on the company are still present, but
there are certain remedies and things that can be done to help prevent and
resolve them. During this pandemic, many people are restricted and denied
access. Alternatives such as online shopping and delivery are available at
Binibini's Closet. Any decision and action should take into account the potential
outcome, risk, and impact on the business.

Executive Summary
Binibini's Closet is a dazzling clothing and accessories store aimed that every
women will be able to show and express themselves though fashiom. We are
here to provide unique products from Calaca Batangas. It is the goal of BC
boutique to be a known local store and brand. We hope to obtain both high
profits and a reputation for great customer satisfaction by offering a large variety
of high quality and rare products to our customers.

Located in Puting Bato West, Calaca, Batangas, we believe it is important to

have appreciation of beauty, as well as a place where individuals especially
women to feel more powerful and confident. We encourage the customers to let
the way they dress manifest there character and the unique every individual has.
Binibini's Closet encourages a creative work environment for it’s employees, as
well as a deep respect for differences.In addition, we offer employee goals such
as profit sharing with company growth.

Binibini's Closet understands the value of marketing. To that end, we plan to

launch a comprehensive, organized marketing campaign that will include a grand
opening ceremony, local media coverage, print advertisements, and a direct-mail
campaign.These enterprise will be run as an one person operation or sole
proprietorship though the private investor will be present.

Our company will earn revenue from our customers’ purchases of our products.
Booming Boutique’s first-year income statement illustrates a profit margin of at
least fifty-two percent, with a net income of Php. 44,500 per month – after taxes.
Finally, we have determined our break-even point will equal no less than Php.
15,000 in total monthly sales. We project our annual profits to reach Php.
380,000 by year three.

Our company will generate revenue from the retail sale of clothing and other
merchandise. First year sales are projected to be Php.283,000, and we expect
sales to surpass Php.525,000 by the end of year three. We will achieve month-to-
month profitability within the first year.

Binibini’s Closet requires Php282,000 to launch successfully. The owner

contribute Php. 183,000 in cash while other investor contribute Php 59, 000.
Loans are needed for some equipments ranging Php 15,000- Php 20,000 and Php.
20,000 in starting the operation and other expenses.

We are actively looking for potential funding from investors and company loans
from outside sources. Renovations, inventory, and operating costs such as
leases, utilities, and payroll would be covered by the startup funds. Furthermore,
the majority of our initial investment will be used to buy sales equipment and
inventory software, all of which will support the company in the future.

Business Proponents
A small enterprise like Binibinis Closet that also sole proprietor business will be
needing one professional in the field of business or entreprenuer. The boutique
must have some support to run the business smoothly and some
guidance to a experienced entreprenuer.

The owner will be managing the operation of the business for the reason that it
has the knowledges, capability and authority to make decision when it comes to
the business. The private investor, family members and the owner will be the
resources mobilizers and financial backers in the company. The items and the
products is from a small manufacturing company that make clothes, accesories,
shoes, etc. based in your prefer designs that are made for rebranding. The
company is open for investor that will surely help to make the business run more
smoothly and will have an enough support for some expansion. In conclusion
developing and innovating is one of the major goal of the business and to meet
the customers satisfaction.
Proponents:

Nica M. Vizconde
Puting Bato West, Calaca, Batangas
09736272674
Email: nicavizconde@gmail.com

Professional Summary:
President and Chief Executive Officer of Binibini's Closet, Graduated a degree in
Business Administration Major in Marketing Management with outstanding
rewards.

As a women experienced not being confident and found a way to appreciate her
beauty and expressing it through fashion. Ms. Nica the founder of the boutique,
goal is to let the Binibini's Closet serve as the first step to let other girls
experienced the happiness and gratefulness she felt after finding and seeing the
beauty of every women have. By serving a good quality product with a
reasonable and affordable price.

Qualifications:
Fundraising
Financial Planning and Management
Marketing Management
Human Resources Management

Rosemarie M. Vizconde
Puting Bato West, Calaca, Batangas
09133838298
Email: rosemarievizconde@gmail.com

Professional Summary:
Investor of Binibini's Closet, owned a small manufacturing company.

Like the Binibini's Closet aims to be a stepping stone for women to see the
beauty they have within and the uniqueness everyone has. Rosemarie, owned a
small manufacturing company that make clothes based on the desire and prefer
wants of their customer that will enable them to show the ideas and the
different ways to show the world how lovely they are.
The Target Market and Market
Proposition
The target market is composed women, from and outside Batangas, 12-40 years
old the ages when people want to explore and tend to encounter different
people, problem and challenges in life, more often the busy persons. The target
customer is the females eager to try new things or to develop their fashion
sense. It is also for those trend conscious specially to the youth in nowadays.

There are many ways to have our services we have our social media accounts
where they contact us and asked about what they want to know. Also Binibini's
Closet has a physical store, located at Puting Bato West, Calaca, Batangas in that
way they have choices based on what they prefer. They can either choose to
shop for themselves or ask for assistance from our staff. We are open for 8:00
A.M -7:00 P.M. everyday in both social media accounts/store and physical store.
The shop also offers some program which the customers can request a
personalize designs and styles for their orders. Binibini's Closet encourages to
visit and enjoy their products because they do not just offer a good and high
quality product but also a reasonable and affordable prices for all.