EMAIL

MARKETING

GROUP 7
Overview
History of email marketing
advantages of email
marketing
how can we use email as a
marketing strategy
Step in setting up an email
marketing campaign
Email strategy and planning
Email service provider
 HISTORY OF EMAIL MARKETING
Email marketing transformed into a sophisticated tool that can explode the ROI of a
company and lead to great revenue. It is estimated that you can expect 42$ in return for
every 1$ you invest.

1978 1988 1991 1988

Hotmail made it
the word "spam"
Gary Thuerk who possible for everyone Now it is easy for
was added to the
worked for Digital to have a personal marketers to
Oxford English
Equipment Corp. His email account which transfer their
Dictionary and
email blast was sent to was limited to students message from one
defined as junk mail.
400 recipients as a and employees until device to another,
The term was
promotion for his then. As a result, with enabling users to
inspired by the
company's computers, companies having in have access and
users who weren't
and it actually resulted their arsenal personal read their emails
happy receiving
in $13 million in sales. data the power of email from everywhere.
email blasts.
marketing exploded.
ASSESS THE advantages
of email marketing
•Cost Effective Way
Costs of email marketing can be much lower than many other forms of
marketing.
•Flexible design
You can send plain text, graphics or attach files whichever suits your
message best.
•Shareable
It's easy for people to forward and share your email content, building your
reputation by word-of-mouth or viral marketing.
•Real-time marketing
Through email marketing you can connect with customers in real time.
•Permission-based
Your marketing list will be made up of people who have actively chosen to
receive email communications from you.
Email as a marketing
strategy
1. Define Your Goals - Before you spend money
on an email marketing tool or type out that first Email marketing is a form of
email, you must identify your goals. Email digital marketing that
marketing isn't just something to do because we involves sending
say so. You need to figure out what you want to promotional messages or
achieve. newsletters to a list of
subscribers via email. Using
2. Choose an Email Service Provider - The first email as a marketing
thing you need is an email service provider (ESP). strategy involves several
An ESP will provide the tools you need to create, key steps:
send, and manage email campaigns to your
audience. Choosing the right email marketing
software with the features you need can keep
costs manageable.

3. Create an Optin Form to Build Your Email List
- An optin form is the place where visitors can
subscribe to your email list. Optin forms are also
known as signup forms or lead generation forms.
4. Set Up Marketing Emails - Whichever email
service provider you choose should have an
email builder you can use to easily create your
emails. Let's go over the basic parts of a
successful email marketing campaign, along with
some resources to help you write your own.
5. Track Email Marketing Metrics - After sending
your email, track and analyze key email metrics
such as:
Open rate: how many subscribers opened the
email
Click-through rates: how many subscribers
clicked links in the email
Conversion rate: how many subscribers made a
purchase, filled out a form, or did some other
conversion you want to track Unsubscribe rates:
how many subscribers unsubscribed from an
email Deliverability rate: how many subscribers
received your email in their main inbox
Use this data to refine your future email
campaigns and optimize your strategies.
 Step in setting up an email
marketing campaign
1 Define your audience.
- Identify the various demographics of
4 Choose an email marketing platform.
- It can help you streamline everything
an ideal customer. from creating your email list and
sending emails to evaluating analytics.

2 Set goals.
- What is the purpose of your email
campaign?
5 Build an email list.
- Do this organically and make sure
everyone has opted in.

3 Choose an email marketing platform.

Segment your list.
- It can help you streamline everything
from creating your email list and
6 - For further customization, create
sending emails to evaluating analytics. unique emails for segmented groups
within your email list.
 Step in setting up an email
marketing campaign

7 Create your email.

- This content will determine whether 8 Test your email.
- Create variations of email elements to
customers engage see what is most effective.

9 Measure your results.

- Use analytics to see if you're reaching
your goals and how you can improve.
 EMAIL MARKETING STRATEGY

A successful email marketing campaign starts with a strategy. This fundamental step
provides campaigns with coherence, structure, and definition. It keeps your accomplish
your marketing goals. To create a winning strategy, you need to know what it entails. Then
it's a matter of following simple steps and constantly evaluating how your strategy can
improve.
 Step 1: Identify the context for your campaigns
* Use SWOT analysis and PESTLE formulas

Step 2: Define your objectives and goals * SMART framework

makes it easy to create and identify the start and end of your
campaign

Step 3: Prepare for what's next * Identifying your email marketing

campaign's context, goals, and objectives is a great start to crafting a
strategy, but it's just the beginning. Next, you can move on to more
in-depth steps:
 1. Get to know your audience.
2. Keep the wider context in mind.
3. Measure in real time.
4. Be flexible, but not abstract.
5. Engage with automation. 6. Make the most of your data.

How to create an email marketing plan?

1. Choose a reliable email service
2. Generate leads
3. Choose your style
4. Nurture leads
5. Schedule email campaigns
6. Use automation
7. Analyze email performance
 EMAIL SERVICE PROVIDER

Working with an email service provider

An email service provider is use to
lets you engage with your customers
create and launch email campaign as
via email, which is the number one
well as it provides to help a user
channel consumers use to maintain
successfully send an enterprise email
contact with the brands they follow
marketing campaign. It is the tool that
and like, particularly because customers
marketers use to send their email
can access email through their mobile
marketing programs.
devices.
 EXAMPLES OF EMAIL MARKETING
PROVIDERS

- GMAIL BY GOOGLE IS ONE OF THE MOST POPULAR WEB CLIENTS FOR EMAIL BECAUSE
IT'S FREE AND EASY TO USE.
- OUTLOOK IS AN EMAIL CLIENT OFFERED BY MICROSOFT AS PART OF THE MICROSOFT
OFFICE PACKAGE, AND THERE'S ALSO A FREE WEB VERSION, WHICH WAS PREVIOUSLY
KNOWN AS HOTMAIL.
- YAHOO! MAIL IS ONE OF THE OLDEST EMAIL CLIENTS ON THE WEB. IT IS GREAT FOR
PERSONAL EMAILS, ESPECIALLY FOR PEOPLE WHO USE OTHER YAHOO SERVICES.
- ICLOUD MAIL IS A POPULAR OPTION BECAUSE IT COMES PREINSTALLED ON IPHONES
AND OTHER APPLE DEVICES.
 REFERENCES
https://www.atdata.com/blog/history-of-email- https://sendpulse.com/support/glossary /email-marketing-
marketing#:~:text=The%20first%20email%20marketing%20 plan
blast,in%20%2413%20million%20in%20sales.
https://business.adobe.com/blog/basics /guide-to-email-
https://www.linkedin.com/pulse/history-email-marketing- marketing
alexis-
souchoroukof#:~:text=In%201978%2C%20Gary%20Thuerk
%20created,and%20defined%20as%20junk%20mail.

https://mailchimp.com/resources/most-used-email-service-
providers/

https://www.nibusinessinfo.co.uk/content/advantages-and-
disadvantages-email-marketing

https://optinmonster.com/beginners-guide-to-email-
marketing/#how-to-do-email-marketing-successfully-a-5-
step-guide