Introduction

Online sellers' income has been the subject of several studies. Lee et al. found that online shopping
platforms generate revenue from pay-per-click search advertising, pay-per-impression display
advertising, and membership fees. They also found that buyers who purchase through direct traffic yield
more display advertising and membership fee revenues than those gained through organic traffic [1].
Nolasco et al. explored the experiences of online sellers and found that online selling can be a
challenging endeavor, but it also offers additional profit and advantages [2]. Tan et al. examined the
relationship between online sellers' website quality and online buyers' purchase intention and
concluded that website quality is important in predicting purchase intention [3]. Hiremath discussed
recent developments in online marketing strategies and how using these strategies benefits merchants
[4]. Karambut et al. studied the intention of micro, small, and medium enterprises (MSMEs) to apply for
microcredit and found that the types of online business and other sources of income were significantly
related to the intention to apply for microcredit [5].

In recent years, the rise of on-site and online selling stage has transformed the way people conduct
business. With the ease and convenience of reaching a global audience, many individuals have turned to
this kind of selling as a primary source of income. However, a lingering question remains: Is there any
association between online and on-site sellers on their income? In this study, researchers explored the
association between the online and on-site sellers’ income in Jasaan. This led to the development of the
association study of online and on-site sellers’ income, which aims to understand if there is an
association of income between online and onsite sellers. Researchers provided a well-reasoned analysis,
and consider potential future developments related to the topic.