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  • U3 - 02 (Voice & Tone)

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    analuciamussi
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    Voice refers to a company's personality and values that are communicated through interactions and products, while tone is how the voice adapts based on the user's context. The document provides definitions of voice and tone, explains why defining them is important for inspiring trust, making a product feel human and authentic, and differentiating from competitors. It also offers an 8-step process for companies to begin defining their voice and tone, starting with an audit and research before establishing guidelines and examples to share with employees.

    Original Description:

    Aplicar voz y tono a la escritura UX

    Original Title

    U3_02 (Voice & tone)

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    Voice refers to a company's personality and values that are communicated through interactions and products, while tone is how the voice adapts based on the user's context. The document provides definitions of voice and tone, explains why defining them is important for inspiring trust, making a product feel human and authentic, and differentiating from competitors. It also offers an 8-step process for companies to begin defining their voice and tone, starting with an audit and research before establishing guidelines and examples to share with employees.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    Download as pdf or txt
    5 views11 pages

    U3 - 02 (Voice & Tone)

    Uploaded by

    analuciamussi
    Voice refers to a company's personality and values that are communicated through interactions and products, while tone is how the voice adapts based on the user's context. The document provides definitions of voice and tone, explains why defining them is important for inspiring trust, making a product feel human and authentic, and differentiating from competitors. It also offers an 8-step process for companies to begin defining their voice and tone, starting with an audit and research before establishing guidelines and examples to share with employees.

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    © All Rights Reserved
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    of 11

    Lesson 2

    Voice & tone


    We associate certain feelings
    with every interaction we have
    We associate certain feelings
    with every product we use
    What is voice and tone?

    Voice Tone
    A set of attributes that communicates the How the voice adapts to the user's
    company’s personality and values situation and context

    Constant Dynamic
    ✔ Inspires trust and loyalty

    ✔ Makes the product human and authentic


    Defining ✔ Demonstrates credibility and knowledge

    voice and tone ✔ A more consistent product

    ✔ Differentiation from competitors


    1. Term consistency audit

    2. Research

    Where to 3. Define voice and tone

    4. Establish preferred and avoided terms


    begin? 5. Create style rules

    6. Develop a guide with examples for the team

    7. Share with the team and gather feedback

    8. Iterate over time


    Shopify Mailchimp
    Microsoft
    Practice in Figma

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