New Media

Diaz, Eurick Sam P.

Escorido, Darlene Joy C.
Francisco, Patricia P.
Olarte, Jerome G.
Rigacura, Dean Stewart D.
 BACKGROUND

Background According to Rice's definition of new media from 1984,

these are communication technologies that allow for or

and
promote user-to-user interaction as well as interaction
between the user and the information. A concept like this
would allow for the potential of a "many-to-many" web

Definition
of communication in place of the "one-to-many" model of
conventional mass communication.

DEFINITION

The term "new media" refers to any forms of media that

are disseminated online, such as online articles and blogs,
as well as music and podcasts. Any type of
communication that relies on the internet, such as a
website or email, as well as mobile phones and streaming
application, can be categorized as new media. For the
purpose of gaining a better understanding of the role that
new media plays in the formation of an individual's
identity, a great majority of researchers have turned their
attention to the idea of a digital identity.
Examples of New Media
BLOGS
Blogs created in 1994 by then-student
Justin Hall as a place to publish his writing.
A blog (a shortened version of “weblog”) is
a website or online diary that presents
material in reverse chronological order,
with the most recent posts showing up
first. It serves as a forum for writers to
express their opinions on specific topics.
In 1994, when blogs began, a blog was
more of a personal diary that people
shared online. In this online journal, you
could talk about your daily life or share
about things that you were doing.
EMAIL
Email,” is a communication method that
uses electronic devices to deliver messages
across computer networks. "Email" refers
to both the delivery system and individual
messages that are sent and received.
It was 1971 when Ray Tomlinson invented
and developed electronic mail, as we know
it today.
Email is one of the most popular methods
of digital communication today.
Examples of New Media
WEBSITES
The first website was built at CERN by Tim
Berners-Lee and launched on August 6,
1991.
A website refers to a ‘site’ on the ‘web’ is a
collection of related material that contains
text, images, and may also include video,
audio or other media.
Website is where you can put information
about yourself, your business, or any other
topic and users can access it by using the
internet.
ONLINE ADVERTISMENT
online advertising refers to ads that appear
in emails or websites. It’s a marketing
strategy that uses the internet to generate
website traffic and deliver specific
marketing messages to the right
customers.
Digital advertising helps persuade targeted
customers to take specific actions like
making a purchase.
'Heller Ehrman White & McAuliffe'
purchased the first online clickable web ad,
the first banner ad was in fact purchased
by AT&T in 1994.
Importance of
New Media
The rise of new media has increased communication between people all over the world and the
Internet. It has allowed people to express themselves through blogs, websites, videos, pictures,
and other user-generated media.
New media are forms of media that are computational and rely on computers for redistribution.
These new media technologies are changing the behavior of the people, enabling them to
interact online, create online communities, and become socially engaging. Thus, it can be argued
that engagement of the audience/users/individuals is crucial in new media technology
communication.