BUSINESS PLAN INTERNET SERVICES

DEBRE BIRIHAN, ETHIOPIA

Name Of business: Provide Internet-Services

Business Owner: Group 3
Type of Business: Partnership
Address: Debre Birhan Town In Front Of DBU Campus
Status of Business: Existing Business
Table of Contents
1.0 Executive summary.......................................................................................................................4

1.1 Business Objectives....................................................................................................................

1.2 Mission........................................................................................................................................ 3

1.3 keys to success........................................................................................................................... 4

1.4 Risks............................................................................................................................................ 5

2.0 Company Description................................................................................................................... 5

2.1 Company Ownership................................................................................................................ 6

2.2 Start-up Summary..................................................................................................................... 6

2.3 Company locations and facilities........................................................................................... 7

3.0 Services........................................................................................................................................... 7

3.1 Services description.................................................................................................................. 8

3.2 Competitive Comparison......................................................................................................... 9

3.3 Fulfilment................................................................................................................................... 9

3.4 Technology................................................................................................................................. 9

3.5 Future services......................................................................................................................... 10

4.0 Market Analysis.......................................................................................................................... 10

4.1 Target Market Segment Strategy......................................................................................... 11

4.1.1 Promotion Strategy......................................................................................................... 11

4.1.2 market needs.................................................................................................................... 12

4.1.3 market segmentation...................................................................................................... 12

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4.1.4 market positioning.......................................................................................................... 13

5.0 Strategy and implementation summary.................................................................................. 13

5.1 Strategy pyramids................................................................................................................... 14

5.1.1 Attract novice internet users......................................................................................... 14

5.1.2 Attract power internet users......................................................................................... 15

5.1.3 Social hub......................................................................................................................... 15

5.2 SWOT analysis........................................................................................................................ 16

5.2.1 Strength............................................................................................................................. 16

5.2.2 Weakness.......................................................................................................................... 17

5.2.3 Opportunities................................................................................................................... 17

5.2.4 Threats.............................................................................................................................. 18

6.0 Management summary............................................................................................................... 19

6.1 Personnel plan......................................................................................................................... 19

7.0 Financial plan............................................................................................................................... 20

7.1 Start-up funding...................................................................................................................... 20

7.2 Projected profit and loss.............................................................................................................

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 1.0 Executive summary
This is the business plan of 1 st year freshman students created to help starting a G3 internet
service. This business plan is part of our project for our Freshman course at Debre birhan
University. In order to finish this project successfully we have informed our contact person
with all the questions we had.
At first the task was to create a business plan for G3 internet services.G3 internet service was
established in 2016E.C to give many several services for Debre Birhan University main
campus students, employees, staff workers and other customers who live in Debre Birhan
town and guests.
Although this internet services already seemed to be present, its business plan needs to be
developed. As a consequence to make our business plan useful we asked what other help we
could give to the dwellers of Debre Birhan town.
The task which we got appointed was to create a business plan for an
Internet service. In this business plan we have tried to make a plan to realize the internet
service and keep it running while making some profit. Furthermore this business plan will
show how the internet service itself will Be built and realized. And what the expected costs
and unexpected costs.

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 1.1 Business Objectives
G3 internet service objectives include:
1. Educating the community that nearby Debre Birhan campus and other Debre
Birhan town peoples on what internet has to offer.
2. It provide suitable services for the society live that area.
3. Affordable access to the resources of internet and other online services.
4. The creation of a unique, upscale and innovative environment that will
differentiate G3 internet service from local internet service.

Mission
 As the popularity of internet continues to grow an exponential rate,
easy and affordable access is becoming a necessity of life.
 G3 internet service provides communities with the ability to access the
internet, enjoy Face book, news, email and any information and share
internet experiences in a comfortable environment.
 To make the internet available to a greater population.
 People of all ages and backgrounds will come to enjoy the unique,
educational and innovative environment that G3 internet service.

Keys to success
The keys to the success for G3 internet services provides:
 The creation of unique, innovative, upscale atmosphere that will
differentiate G3 internet service from another internet service and
future internet services.
 The establishment of G3 as a community hub for socialization and
entertainment.

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  The creation of an environment that will not intimidate the notice user.
G3 internet service will position itself as an educational resource for
individuals wishing to learn about the benefits the internet has to offer.
 It create to local society and students well internet services.

Risks
The risk involved with starting Business plan is:
 Will the popularity of the internet continue to grow?
 Will there be a profit?
 Will there be enough demand for our service, will there be enough
interest in it?
 Won't we go bankrupt due to lack of interest?

Company Description
The G3 internet services which will be realized will offer all customers easy and affordable
access to the internet. The G3 internet services will appeal to individuals of all ages and
backgrounds. G3 internet service will provides customers with a unique and innovative
environment for enjoying great services, specialty Google and other items.
The instructional internet classes, and the staff that the internet service providers, will appeal
to the audience that does not associate themselves with the computer age. This educational
aspect will attract younger and elderly members of the community who are rapidly gaining
interest in the unique resources that online communications have to offer.

Company Ownership
G3 is a partnership corporation (company). Werku Akale, Wubshet Asebe, Wagnew
Askenaw and other member of G3 are the founder of this internet services major owner. Not
only this but also we create job opportunity for local siciety which means to create the job
group members.

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Start-up Summary
The G3 internet services will have seating for 8 patrons. The rent is 7000 birr a month, with a
ten year lease available. The site consists of 1000 square feet of leased space consisting of an
internet room.

Start-up expense details:

25 computer 30000 birr each 750,000 birr

2 commercial printer 50,000 birr
1 commercial scanner 18,000 birr
25 chairs 1,200 birr each 30,000birr
25computer stands 1000 birr each 25,000 birr
1 air-conditioner 7,000 birr
Labour for fixing the computer and furniture 15,000 birr
Automatic copy machine 28,000 birr
Electricity 19,000 birr
Internet + router 21,515 birr
Binding 2,570 birr
Total 966,085 birr

Company locations and facilities

The site where the internet service will be located was already decided before the making of
this business plan. The location is in front of Debre Birhan University. This site was chosen
for various reasons
Those reasons are:
1. Proximity to Debre Birhan University Main Campus and which are exist much of
customer.
2. Proximity to the town entrance.
3. High visibility.
4. Low cost rent for rooms.
Services
The internet service:

1. Will grant the customers access to the internet and World Wide Web.

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 2. Will provide the opportunity to use the scanner and printer
3. Will provide basic computer classes.

Services description
The internet service will provide its customers with full access to the Internet and
common computer software and hardware. Some of the Internet and computing
services available to G3 customers are listed below:
 Access to external POP3 email accounts.
 FTP, Telnet and other popular Internet utilities will be available.
 Access to Internet Explorer browser or other browsers.
 Laminating, scanning and printing services.
 Access to popular software applications like Microsoft Word, Adobe
Photoshop and other often used applications.
Next to these computer services, the internet service will provide the possibility to attain
computer courses. During these courses the costumer can learn how to use a computer and
learn some possibilities,including web surfing.

Competitive Comparison
The G3 internet service which will be located near the Campus of Debre Birhan University
will not be the first internet service to settle in Debre Birhan. We expect that there are more
internet service in Debre Birhan however; we do not think many internet services will be
present that gives such affordable services.

Fulfillment
The internet services will obtain its computer hardware from local stores which can be
found in or in the neighbourhood of Debre Birhan. The installation of the internet will
also be provided by the local resources.

Technology
The internet service will be providing its customers with computers which
Will be up to date with today’s system requirements, the computers will
be able to provide the customers with a variety of application to serve

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their needs. These applications will mainly be the mainly used ones which everyone will be
familiar with such as Microsoft Office.

Future services
In the future the internet service will be able to expand or improve its
Services. When expanding the needed amount of hardware should be
Purchased however what should be kept in mind is how far the internet service will be able to
expand. The location may not be big enough to
Provide an excessive expansion of hard ware. The improvement of service however could be
made possible by providing the customer with additional services.
A necessary machine or materials could be purchased for satisfying the customer, which
would attract more customers and which could make the current customers stay longer.
Market Analysis
 The main goal of any business is to make a profit by providing services. To achieve
this however, certain requirements have to be met,
 What is the average price?
 How can a profit be achieved?
 What does the market want?
 Who is our customer?
 Where is our customer located?

Target Market Segment Strategy

Our main purposes are:
 To build customer awareness and demand.
 To connect people to the internet.
 increase their knowledge by having access to sources from all over the world
 To increase their social setting, by a new way of communicating.
People will come to this internet service to check their email, socialize with their friends (like
Face book, viber, whatsapp, etc), and gather information not found elsewhere.
Promotion Strategy
G3 partnership will implement a pull strategy in order to build customer awareness and
demand. Initially, G3 internet service has budgeted 50,000 birr for promotional efforts

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 which will include advertising with coupons for a free hour of internet time in a local
publications and in-house promotions such as offering customers free internet time if they
pay for an introduction to the internet workshop taught by G3 computer technician.
G3 partnership realizes that in the future, when competition enters the market, additional
revenues must be allocated for promotion in order to maintain market share
market needs
Debre Birhan town firstly needs an internet service since there is a small amount of Internet
service’s present in the Debre Birhan area. So there is a high demand for an internet service
where people can come to:
 Check their email and search the web for information.
 Also, this internet service is designed to be an additional source of income for Debre
Birhan University Main Campus, which is a need for the Campus itself.
The customers at the internet service will also enjoy the freedom of accessing different
programs like Microsoft Word and other applications.
Market segmentation
Since our internet services is situated in a Debre Birhan city in Ethiopia, we expect. The
population to increase and decrease with the same speed. Therefore, we can state and use the
population pyramids to predict the amount of Customers that would be suitable for our
market, by looking at the Average growth and applying this to the market, we can predict
how many customers we will get.
As can be seen, mainly the age groups between 21 and 40 have the largest growth. This is our
main target market; therefore we can make an estimated growth of about 2.6% customers per
month. We make an assumption of around 2,300 customers per month, mainly being
university students and business people, looking for an opportunity to go online and explore
the World Wide Web.
Market positioning
We start search engine positioning project by insuring that the market areas of your internet
site aren’t built using technologies which specifically exclude search engine. Web site
accessibility issues affect both search engine spiders, and human users. If the technology
platform and structure of the marketing area of our site exclude search engine through differ
from other content system, security and inappropriate use of technology.G3 internet service
will position ourselves at the premier internet service by preparing quality internet service.

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Strategy and implementation summary
A G3 internet service has three main strategies.
 The first strategies focus on attracting novice internet users. By providing a
novice friendly environment, G3 internet service hopes to educate and train a loyal
customer base.
 The second, and most important, strategy focuses on pulling in power internet
users. Power internet users are extremely familiar with the internet and its offerings.
This group of customers serves an important function at G3 internet service. Power
users have knowledge and web-browsing experience that novice internet users find
attractive and exciting.
 The third strategy focus on building a social environment for G3 internet
service customers. A social environment, that provides entertainment, will serve to
attract customers that wouldn’t normally think about using internet. Once on location
at G3 internet service, these customers that came for the more standard entertainment
offering, will realize the potential entertainment value the internet can provide.

Strategy pyramids
The following subtopics provide an overview of G3 internet service three key strategies.
Strategy pyramids graphics are presented in the appendixes of this plan.
Attract novice internet users
G3 internet service first strategy focuses on attracting novice internet users. Our
partnership plans on attracting these customers by:
 Providing a novice friendly environment. G3 internet service will be staffed by
knowledgeable employees focused on serving the customer’s needs.
 A customer service desk will always be staffed. If a customer has any type of
question or concern, a G3 Internet service employee will always be available to
assist.
 The partnership will offer introductory classes on the internet and email.
Attract power internet users
The G3 internet service second strategy will be focus on attracting power internet users.
Partnership plans on attracting this type of customer by:
 Providing the latest in computing technology.
 Providing scanning and printing services.
 Providing access to powerful software applications.

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Social hub
The third strategy focus on building a social environment for G3 internet service customers,
a social environment, that provides entertainment, will serve to attract customers that
wouldn’t normally think about using internet. Once on location at the G3 internet service
these customers that came for the more standard entertainment offering, will realize the
potential entertainment value the internet can provide.

SWOT analysis
This section will focus on the SWOT analysis. The SWOT analysis is a
Strategic planning method used to evaluate the:
 Strengths
 Weaknesses
 Opportunities and
 Threats involved in a project or in a business venture.
SWOT is an abbreviation for: Strength, Weakness, Opportunity and
Threats.
Strength
The strength that the G3 internet service will have is:
 Its dominant position in the local internet availability.
 Staying up-to-date with the latest computer software. By keeping the hardware
updated with the needed software the customers will enjoy working with the
computers present.
 Staying updated with the newest software is also a cheap cheap' investment' which
again would benefit to the success of the G3 internet service.

Weakness

Besides the strengths each company/business has its weaknesses.

Weakness can lead to a decrease of a company's success and
Development. The weakness of G3 internet service is:
 Keeping up with the latest hard-ware technology.

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  Staying updated with the latest hardware is not only an expensive investment it is an
investment which does not sincerely pays off its prices immediately. Over a period of
years such an investment should be needed however it remains expensive.

Opportunities

As any other organisation an G3 internet service has its opportunities. Having certain
opportunities offers an organisation a possibility to expand their turnover. An opportunity of
an G3 internet service is that:
 The global population which is requiring access to the World Wide Web is slowly
increasing. This increase of internet users should offer the G3 internet service a
chance to expand the business.
 The possibility of a rising demand in the market. This raise would be the outcome of
the growing popularity under the inhabitants.
Once one is familiar with the World Wide Web one may introduce his or her social
environment to the internet. Thereby the popularity of the internet will keep on growing and
finally this will reflect in an increasing number of customers for the internet service.
Threats
The G3 internet service will be one of a few located in the city of Debre Birhan.
However the internet service will face certain threats which can cause a
Slight decrease in its popularity in the market.
One of the threats the cafe will face is:
o The continuous reducing price of the availability of internet itself. Because of the
lowering price the internet will become available to a greater population. When this
situation occurs more and more people will have an internet connection at their own
house. This will make the existence of an internet service redundant.
o The increase of internet services at a local scale. When the consumers get the
opportunity to choose from a variety of offers the amount of customers will probably
decrease.

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Management summary

G3 internet service is owned and operated by G3 members. The company being small in
nature requires a simple organizational structure. Implementation of this organizational form
calls for the owner, G3 to make all of the major management decisions in addition to
monitoring all other business activities.

Personnel plan
The G3 internet service requires just a handful of employees in order to
Function. In total the G3 internet service will count a staff of a least two persons. These two
can be divided in two groups. At first there is one teachers which will be spending his/her
time teaching customers and children how to manage handling a computer. Besides these
teaching employees there is another group of employer.
This employer will fulfil the role of supporting staff. Their job is
Mainly to support customers with any problems and next to that they will

Appoint customers computers.

Personnel plan Monthly salary
Teacher 1 10,000 birr
Supporting staff member 1 5000 birr
Total 15,00birr

Financial plan
The financial plan will cover the following:

 Required Cost of Start-Up

 Profit and Loss
 Cash Flow
 Balance Sheet

Start-up funding
The G3 internet service will not have the pleasant condition of a start-up fund.
Thereby the G3 internet service should be self-providing and also earn back the made costs.

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Projected profit and loss

Profit and loss Year 1 Year 2 Year 3

Sales
Estimated customer 2050 2340 2620
Hourly fee 8 birr 10 birr 10 birr
Total sales 65,545 birr 68,900 birr 70,230 birr
Expenses
Teacher 24,000 birr 24,000birr 24,000birr
Supporting staff 18,000 birr 18,000 birr 18,000 birr
Marketing/promotion
Posters 150 birr 100 birr 50 birr
Advertising 5000 birr - -
Chairs 3200 birr - -
Computer stands 21,000 birr - -
Electronics
Scanner 4000 birr - -
Printer 42,00 birr -- -
Computers 27,000 birr - -
Other expenses
Computer electricity** 950 birr 950 birr 950 birr
Internet 1600 birr 1600 birr 1600 birr
Additional unexpected expenses 3500 birr 3500 birr 3500 birr
Total expenses 107,608 birr 48,150 birr 48,100 birr
Total sales 85,545 birr 92,900 birr 93,230 birr
Total expenses 107,608 birr 48,150 birr 48,100 birr
Profit -22,063 birr 44,750 birr 45,130 birr

DEBRE BIRHAN UNIVERSITY

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 COLLEGE OF BUSINESS AND ECONOMICS

Entrepreneurship Group Assignment

Title: G3 Internet Service Center

Name of students ID number

Wubshet Asebe --------------------------------------1500806

Werku Akale ------------------------------------1500804

Wagnew Askenaw ------------------------------------1500802

Wondsen Fikadu ---------------------------------------1500805

Tadele Alemu -------------------------------------1500792

Yeshiwas Mulie ------------------------------1500812

Yashiral Mesele ------------------------------------------1500

Nitsuh Lidet ----------------------------------1402156

Shashitu Abrham ---------------------------------------

Teketel -------------------------------------

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