+91 8151993631

P UDAY KUMAR
D I G I T A L M A R K E T I NG E X E C U T I V E
peechugollaudaykumar19@gmail.com

CAREER OBJECTIVE:
Bangalore - 560100
With over all 2years 2months of professional experience in digital
marketing, I am dedicated to applying my specialized skills in e-
EDUCATION commerce, retail, and online business to foster brand development and
elevate sales. My ambition is to join a progressive organization that
emphasizes teamwork, continuous professional growth, and a
Bachelor of commitment to achieving measurable results through innovative
Commerce marketing strategies.
S V University 2014 -
2017
WORK EXPERIENCE

TECHNICAL SKILLS:
2021
Website Development: Understanding of
website design, UX, and platforms like
SERVETEK PVT LTD
WordPress, Joomla, or Drupal.
SEO (Search Engine Optimization) On- DIGITAL MARKETING ANALYST
page SEO: Keyword research,
meta tags, content optimization. Responsibilities:
Off-page SEO:Link building, guest Develop and execute tailored digital marketing campaigns that align
posting, social bookmarking. with organizational objectives and budget constraints.
SEM (Search Engine Marketing) PPC Employ SEO and SEM practices to increase online presence andattract
(Pay-Per-Click) campaigns: GoogleAds, both organic and paid website traffic.
Bing Ads. Administer and enhance social media channels by crafting compelling
Ad optimization: A/B testing, landing content that engages followers and promotesinteraction.
page optimization. Evaluate marketing data, deriving insights that lead to
actionable improvements in campaign efficacy and return on
investment.
EMAIL MARKETING: Work closely with content producers, designers, and developers
Platforms: Mailchimp, SendGrid, to maintain consistent branding and messaging across digital
HubSpot. touchpoints.
Campaign strategies: Drip Supervise email marketing initiatives, including audience
campaigns, newsletters, segmentation. segmentation, automation processes, and performance evaluation.
Analytics: Proficiency in tools like Actively monitor and address online reviews and customer inquiries
Google Analytics, Google to uphold a favorable brand image.
Tag Manager, and Adobe Analytics. Stay informed about emerging digital marketing trends, tools, and
technologies, integrating best practices as appropriate.
Perform competitive analyses to discern opportunities and
challenges, modifying strategies as needed.
Provide mentorship and guidance to junior team members,
cultivating a supportive and development-focused team environment.

CONTENT CREATION & STRATEGY:

Content Writing: Ability to produce engaging and SEO-friendly content.
Graphic Design: Familiarity with tools like Adobe Photoshop, Illustrator, and Canva.
Video Production: Basics of video editing and platforms like Adobe Premiere Pro or Final Cut Pro.
Content Strategy: Understanding audience personas, content mapping, and distribution.
SOCIAL MEDIA MARKETINGIVE:
Platform Knowledge: Expertise in platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
Social Media Ads: Creating and optimizing ads for different platforms.
Engagement: Building community, responding to comments, and managing brand reputation.

CRM (CUSTOMER RELATIONSHIP MANAGEMENT):

Platform Proficiency: Tools like Salesforce, HubSpot, or Zoho CRM.
Customer Segmentation: Ability to segment customers based on behavior, demographics, etc.
Lead Nurturing: Developing strategies to move leads through the sales funnel.

SOFT SKILLS:
Communication: Ability to convey ideas effectively to team members, stakeholders, and customers.
Creativity: Coming up with innovative marketing strategies and campaigns.
Analytical Thinking: Ability to analyze data and derive actionable insights.
Adaptability: Staying updated with the latest digital marketing trends and adapting to changes.

PROJECT MANAGEMENT:
Time Management: Prioritizing tasks and managing multiple campaigns simultaneously.
Budgeting: Allocating and managing budgets for various marketing campaigns.
Team Collaboration: Working effectively with designers, writers, and other team members.

AFFILIATE & INFLUENCER MARKETING:

Partnership Building: Establishing relationships with influencers and affiliates.
Campaign Management: Tracking performance and ensuring ROI.

MOBILE MARKETING:
App Store Optimization (ASO): Improving app visibility within app stores.
Mobile Ads: Creating ads optimized for mobile devices.

E-COMMERCE MARKETING:
Platform Knowledge: Familiarity with e-commerce platforms like Shopify, Magento, or WooCommerce.
Conversion Rate Optimization (CRO): Techniques to improve the conversion rate on e-commerce sites.

LEGAL & ETHICAL KNOWLEDGE:

Data Privacy: Understanding of GDPR, CCPA, and other data privacy regulations.
Ethical Practices: Ensuring all marketing practices are ethical and transparent.

PROJECT 1: FACEBOOK ADS RETARGETING CAMPAIGN FOR PUMPKART

PumpKart, an online agricultural product marketplace, aims to re-engage website visitors who didn't make a purchase.
This project focuses on setting up and managing a Facebook Ads retargeting campaign to bring back potential customers and
improve conversion rates.
Tools Used:
Facebook Ads Manager
Pixel tracking tools
Custom audience creation tools
Ad creative design tools
Conversion tracking tools
Responsibilities:
Install and configure Facebook Pixel on the PumpKart website to track user behavior.
Create custom audiences based on website visitors who abandoned their carts or viewed product pages.
Develop persuasive ad creatives that address pain points and encourage users to complete their purchase.
Set up retargeting campaigns with optimized budget allocation, ad scheduling, and bidding strategies.
 Implement conversion tracking to measure the impact of retargeting ads on cart recovery and sales.
Continuously analyze and refine the campaign for improved ROI.
Provide regular reports on the performance of the retargeting campaign, including conversion rates, return on ad
spend (ROAS), and cart abandonment rates.

PROJECTS 2: GOOGLE ADS SEARCH CAMPAIGN FOR VEGCLUB

VegClub, a sustainable vegetable delivery service, wants to increase its visibility in search engine results and drive more
organic traffic to its website. This project focuses on planning and executing a Google Ads search campaign to target
users actively searching for organic vegetables and subscriptions.
Tools Used:
Google Ads
Keyword research tools
Ad copywriting and design tools
Conversion tracking tools
Responsibilities:
Conduct extensive keyword research to identify high-converting keywords relevant to organic vegetables and sustainable
food delivery.
Create compelling ad copy and ad extensions that highlight Veg Club's unique selling propositions and sustainability
efforts.
Set up and manage Google Ads search campaigns with a well-defined budget, keyword targeting, and ad scheduling.
Implement conversion tracking to measure the campaign's effectiveness in driving sign-ups, subscriptions, and sales.
Continuously optimize the campaign by adjusting bidding strategies, keyword targeting, and ad copy based on
performance data.
Provide regular reports on campaign performance, including click-through rate (CTR), conversion rate, and cost per click
(CPC).

PROJECTS 3: GOOGLE DISPLAY ADS REMARKETING CAMPAIGN FOR

WOODSWHOLESALEWINE
WoodsWholesalewine, a wholesaler of fine wines and spirits, aims to re-engage past website visitors and promote
its products. This project focuses on creating and managing a Google Display Ads remarketing campaign to reach out to
potential customers who have previously interacted with the website.
Tools Used:
Google Ads
Remarketing lists and audience targeting tools
Ad creative design tools
Conversion tracking tools
Responsibilities:
Develop and implement remarketing lists based on user behavior, including visitors to specific product pages and
past purchasers.
Create visually appealing and persuasive display ads to entice past website visitors to return and make a purchase.
Set up and manage Google Display Ads remarketing campaigns with optimized budget allocation and ad scheduling.
Implement conversion tracking to measure the impact of the campaign on repeat sales and customer retention.
Continuously refine ad creatives, targeting, and bidding strategies to maximize ROI.
Provide regular reports on campaign performance, including ad impressions, click-through rates, and conversion rates.

DECLARATION
I affirm that the information provided is accurate and complete to the best of my knowledge.

P UDAY KUMAR