Partner with the most promising

and the coolest brand of INDIA!

110+
800+ 25 lakhs +
Channel
locations Bottles Sold
Partners
Why become our Channel Partner?

0% Royalty fee
Pan India exposure
10x visibility with Cart Model
ROI in just 6 months!
Origin
With the aim to innovate the coffee
serving experience, inspired from
beer bottles, we revolutionalized the
coffee industry

The Idea
Creating ekdum HATKE coffee
experience, serving in beer bottles
Gap in Market
80% people consume boring premix coffees,
due to unavailability of affordable cold brew

Bridging the
Gap in Market
AFFORDABLE+ GOURMET+ 100% ARABICCA

That’s what makes Theka Coffee, a market

leader.
The Italian
cafe culture
The mainstream concept of
serving cappuccinos is
followed in most places

Homegrown
with pride
Our coffees beans are grown and
sourced locally and sustainably.
Everything from our product
names, look and feel is inspired
from the real India and is ekdum
DESI
Started a cart
with 3 Lakhs
With low CAPEX Theka Coffee
began it’s journey

Expanding
in 26 States
Expanding with the speed of light pan
India through CoCo and FoFo Model.
800+ locations reached more to come!
Failure
We shut down due to low revenues
during covid , but we never everr
gave up and here we are!

Shark Tank
Pitched on Shark Tank and gave
Theka a national exposure. Sharks
gave us amazing feedback on our
brand and business model
Channel
Partners
Currently we have 110+ Channel partners
present in 800+ locations pan India
Take a break!
You had a long
journey.
 PRODUCT USP’S

100% Freshly
Arabica Brewed
Beans Coffee

Social
Media Affordable
Friendly Pricing
 USP’S TO

Business Consumers
High ROI 100% Arabica Beans
Scalability Most Affordable Price in
Low Capex India
Simple Operation Freshly Brewed Coffee in
Multiple Sources of 30 seconds
Income Out Of The Box Serving
No Waiting Time
 REAL FARM TO BOTTLE CAFE
Everything is controlled by the brand

AL FARM ASTING REWING ERVING

RE RO B S
FARM

RE

RO
ASTING

BR

SER ING
G

RVING
AL FARM

N
ASTING

EWING
WI

V
L

E
A

E
O

R
RE

S
R

B
RE RO BR SER NG
AL FARM ASTING EWING VI

Farm Roasting Brewing Serving

SIMPLICITY IS OUR IDEOLOGY

Simple
Simple Product
Simple
Management
Menu Making

Simple
Simple
ROI
Inventory
Plan
A New Age
Of Products
Cool & Quirky
Zara hatke Thodha Desi
 OUR
SKU’s
Products: Cold brew cold coffee
Quantity: 275 ml (custom small options are available too)
Palangtod
Roast Type: Dark
Aftertaste: Bold, oaky & bitter.
dark roasted coffee beans will keep
you up day and night
Next Level
Roast type: Medium
Aftertaste: Dark chocolate biscuit.
Its a level above normal roast
Coffee Ki Jawani
Roast type: Light
Aftertaste: Fruity and fermented.
The ‘Jawan Roast’ of coffee
Nutt-Khatt
Roast type: Dark
Flavour: Hazelnut
Cold brewed cold coffee.
What A Life
Mocha
Roast type: Dark
Flavour: Dark blend of
chocolate and coffee
leave a delightful
chocolaty aftertaste
Katilaana Karamel
Roast type: Light Flavour
Flavour: Caramalized coffee for
the sweet tooth craving of yours.
Berry Piya

Bhayankar Chilled Strawberry Shake

One of the best we have in Indian market
Choco Patola

Bhayankar Chilled Chocolate Shake

(For kids)
Who Da Gabru
Cold brew coffee.

Black Coffee
 B H AYA N K AR

BUSINESS
MODEL
TH
N D
EB R A
AC K R B
BONE OF O U
Unique Business Model By The Founder
Franchising brands often struggle to stay
operatonal due to high capital expenditure and
low operatonal expenditure due to less
structuring by the founder, we as a brand are
focusing on ethical franchising.

What is Hub & Spoke Model

We have our hubs all over India, by which we
mean our production unit & spoke is our
selling points which can be a kiosk, a cart of a
cafe, that focuses on per sq.ft profit.
Hub & Spoke Model

Hub Spoke

Where Production
A moveable or
is done.
non-moveable cart
(Cloud Kitchen, Central Kitchen)

Production Unit Selling Point

We have our hubs all over india & spoke is your

selling point which can be a kiosk, a cart of a
cafe, that focuses on per sq.Ft profit
CARTS

Beauty Personalized Carts

• Easily movable
• Lowest opex and capex model
• Opened in not less than 10 carts
• Brings alot more brand visibility
• Operational in Delhi, Chandigarh, Bangalore
• Pioneers of coffee carts in India
RETAIL OUTLET
Specially Crafted Outlets
• 20 - 50 Sq.ft of area
• Highest per Sq.ft profitability
• Operationg best in
- High streets
- IT pauks
- Malls
• Minor to major, is given special
• No seating arrangement
• Takeaway only
• Duplication in : Indore, Bhopal, Udaipur
MALL STRUCTURE

Mall structure
• From 50 sq ft. to 100 sq ft.
• Shipped in 6 wall pieces, can be dismantled
• Movable in terms of setting up
• Available in corner facing and single side
facing
• Customizable as per location
FRESHNESS
IS THE FUTURE!
The world is embracing fresh produce over frozen, and Theka is leading
the way with our pioneering approach to fresh ready-to-drink (RTD)
products. Our business model is driven by the ideology of making fresh
products readily available and accessible to our customers, providing
them with convenient and delicious options to fuel their healthy lifestyle.
Join us in the shift towards fresh with Theka, your trusted source for
premium RTD beverages.
A Brand is the voice
& Personality Of
the Founder
My Idealogy
Start Small
Sell Quality
Be Affordable
Scale Quickly
And Work You A** Off
Scalable Brand
A brand built for
very high scalability

Our target is to scale

Theka around the GLOBE.
Connecting Through
Technology
Connecting Through
Cloud Kitchen, Kiosks &
Moveable Carts

Striving to become a D2C brand by STAF

F
STAF
F

developing an in-house Username

Password
LOGIN Username

Password
LOGIN

ERP and mobile app

LOGIN LOGIN
 Coffee Consumption In India

7th fastest growing market for specialists coffee chains

726 crore of coffee consumed during the financial year 2022.

Coffee consumption is rising exponentially in India.

RTD Coffee drinks market in India registered a positive compound

annual growth rate (CAGR) of 13.80% during the period of
2015 to 2020.
 Customer Profiles
Harshit - Coffee Acionado
Age :26
Job Title :Product Manager
Location :Bangalore

About
Harshit loves to try new food and beverage experiences. He is a product manager
and the nancial freedom allows him to be price agnostic to and develop a taste for
premium products. However, living a fast paced life, Harshit likes consuming things
on the go.

Pain points: Frustrations: Goals:

Overworked Can’t brew his own coffee at home To keep on consuming
Always on the run Want to try out cold brew but the good co ee with ease of
No time to make his own food places o ering are few and remote availability

Most active on: Instagram, Youtube, Discord

 Customer Profiles
Khushi - Premix Coffee Consumer
Age :19
Job Title :College Student
Location :Delhi

About
Khushi is a college student in one of the premiere colleges in Delhi. Having a
fair monthly allownace, she often orders coffee or steps out for it. However,
most
of the times she ends up consuming premix coffee.

Pain points: Frustrations: Goals:

Can’t coonsume premium Tired of consuming premix To try premium products
co ee repeatedly coffee in local cafes within a budget
Low on Budget

Most active on: Instagram, Snapchat, Pinterest

 P R E S E N C E I N ME
U R DIA
O

FEATURES
TH T V
EK A L
A AC O N
R OS S N ATI
AN D I A
SOCI AL MED
Featured on the first season of Shark Tank India with some
amazing comments from the Judges.

Anupam Mittal
Founder - shaadi.com
“Fantastic Product”

“Aapne sabko lattu kar dia apne product aur brand par”
“Tussi kamaal ho yaar”
 Namita Thapar
Executive Director
Emcure Pharmaceuticals

“Delicious!”
“Amazing, your coffee is very
delicious”

Ghazal Alagh
Co-Founder - Mama Earth
“Brand Boht Badiya Hai”

“Aapne jo brand craft kia hai brand ki tonality hai

boht badiya hai, attention grab karta hai”
 Piyush Bansal
Founder - lenskart

“Coffee is very good!”

Vineeta Singh
Co Founder - Sugar Cosmetics
“Amazing Coffee”

“Main is coffee ko apne mug main daal dungi,

main de nahi rahi wapis”
 Sahil Madaan
Founder - Theka Coffee
“Delicious!”

“Mein sirf Theka sota, jaagta, peeta”

“Mein 5 saal ka bussiness nahi karna chata, mujhe
50 saal ka bussiness create karna hai out of Theka ”
 Curly Tales Social Media Reach
Theka coffee’s Shart Tank pitch was featured Our Instagram handle and Shark Tank pitch
in Aaj Tak News and gave Theka a boost in was posted across independent social media
its national presence. handles which gathered 15 million + views
 Your Story
Theka coffee’s success was also featured
YourStory.com. It is India's biggest platform
dedicated to foster the startup ecosystem
via entrepreneurship related stories.
Social Media Coverage
The story of Theka was covered by major
social media bussiness and entrepreneurship
accounts, @labourlawadvisor being one of many.
WE CARE FOR OUR PLANET

Waste used as fertilizer which is

donated to the needy for free
Our packaging is enviroment friendly

No disposables used

Degradeable bottles

Use of plastic is avoided at all cost

 V ALU E TH E T IME
W E
O U H AV E G IV E N
Y

THANK YOU
AA E !
O KA B K A P
HI THE