Web Site Client Questionnaire

Please answer ALL of the questions.

Web sites and the content that populates them are a collaborative process and requires client
involvement at all stages.

Company Contact
Address Email
City, St, Zip/Postcode Phone#
Phone# Are there other decision makers? Please
specify.
Website address – or desired Domain(s)

About your business.

Please give a brief overview of the company, what you do, sell and/or produce?

What is the purpose of the site?

This section covers the general purpose and goal of the site.

Please put an X next to the ones that apply to you.

The site is designed to:

 Explain products and services  Carry a blog that addresses specific

 Bring in new clients topics/interests
 Provide customers with  Sell a product/products online
information on a certain subject  Provide support for current client
 Deliver news or a calendar of
events

Is this site already online? Or is there a time frame or deadline to get this site online?

Target market

Who will visit this site? Describe potential clients. Young, old, demographics, interests etc.

Why should visitors do business with you rather than with a competitor?
Pages/Sections

Can you list all the sections/pages you think that you'll need?

(Samples below are just an example to get you started, please fill this out completely.)

Page Content Notes Number of words

What are the websites of your closest competition?

Please include at least 3 links of sites of your competition. What do you like and don't like about them?
What would you like to differently or better?

1.
2.
3.

What are the websites that have content that you like

Along with putting down the site address, please comment on what you like about each site's content,
eg style of writing, tone of voice etc. These do not have to have anything to do with your business, but
could have features you like. Please include at least three examples.

1.
2.
3.
What are the Keywords people use to find you site

If someone were searching for your product/service, what types of search terms (single words or
phrases) might they use?

Please list all the possible search terms you can think of.

Content

1. In three seconds, what does your business offer?

2. What are the Products/Services you offer?
3. Why do people need what you are offering?
4. What do you offer that can't be found elsewhere?
5. The goal of a home page is to encourage people to dig deeper into the website. Can you describe
two or three calls to-action that will drive people to different aspects of what you are selling?
6. What tone of voice do you want for the words?
7. What is your competitive edge that would persuade clients to choose them over anyone else?
8. How is your site different from other competitor sites?
9. Do you have any testimonials from happy clients?
10. Have you won any awards?