VISION AND VISION STATEMENTS

A vision statement outlines a person’s or company's long-term goals and aspirations for the future, in
terms of long-term growth and impact on the world.

A Mission defines what you or your organization does, and what you stand for.

How to formulate a Vision and Mission Statement

Vision Statement

 Project five to 10 years into the future.

 Dream big, and focus on success.
 Use the present tense.
 Use clear, concise, jargon-free language.
 Infuse it with passion, and make it inspiring.
 Align it with your business values and goals.

Main elements of an effective vision statement:

 Forward-looking.
 Motivating and inspirational.
 Reflective of a company's culture and core values.
 Aimed at bringing benefits and improvements to the organization in the future.
 Defines a company's reason for existence and where it is heading.

How to formulate a Mission Statement

 Explain your company's product or service offering.

 Identify the company's/ your core values.
 Connect how you / your company's offering aligns with your values.
 Condense these statements into one.
 Make sure it's clear and concise.

Examples of Personal Mission Statements

"To use my writing skills to inspire and educate others around the world to make a change."

"To use my gifts as a speaker to improve the self-worth of people around the world."

"To inspire children to be more than they thought they could be."

"To be a leader to my team, live a balanced life and make a difference.

Examples of Personal Vision Statements

“to become a doctor working in a large hospital. I've always wanted to help people live healthy lives and
cure illnesses.”

“to work with young people in the community as a social worker .

“to become the CEO of a technology company.”

Examples of Company Vision and Mission Statements

1. Coca cola

Our vision is “to craft the brands and choice of drinks that people love, to refresh them in body & spirit.
And done in ways that create a more sustainable business and better shared future that makes a
difference in people's lives, communities and our planet.

Mission: “To refresh the world and make a difference.”

2. Kentucky Fried Chicken (KFC)

Vision: "To provide food in a quick, pleasant setting that caters to cost-conscious, health-conscious
people,"

Mission: “To provide food in a quick, pleasant setting that caters to cost-conscious, health-conscious

3. Pepsi

Vision: “To Be the Global Leader in Beverages and Convenient Foods by Winning with Pepsi.

Mission: “To create more smiles with every sip and every bite.”

4. Toyota

Vision: "To be the most successful and respected car company in America."

Mission: "To make ever-better cars, to build a future where everyone has the freedom to move,"