Timezone Basketball Battle

School Championship
Feb - March 2024
 What We Did Before

Basketball Fun Match SuMaBa

Venue: Opening Summarecon Mall Bandung

Group Age: SD – SMP
When:
• SD: 20 Jan 2024 (Saturday)
• SMP: 21 Jan 2024 (Sunday)
Crowd:
• SD: 47 group x 5 pers: 235
• SMP: 57 group x 5 pers: 285
• Orang tua dan guru: ~ person per group
• Estimation crowds for 2 days: 1,200 person
 Background
What are the objectives?
Activities Objectives
• Encourage young generation to have
healthy lifestyle through movement.
• Provide alternative entertainment that
enables young generation to connect with
others while having fun.
• Reduce screen time among young
generation to foster creativity.
• Introduce Timezone and Timezone arcade
games to new users.
Business Objective
• Expand the base
• Increase traffic (unique cards) at the
venue.
What those success look like?
• Total registration: 30 team/venue x 5 pers.
• Total Unique Card Number to increase 5-10% from Feb
23 to Feb 24 In total of 27 venues
• Total Transaction to increase 5-10% from Feb 23 to Feb
24 In total of 27 venues.
• Having min. 630 School Community
Our Target Market CITIES
• Medan (2 venues)
• Bandung (2 venues)
PARTICIPANTS • Surabaya (2 venues)
• Elementary School (1st phase) • Lampung (1 venue)
• Junior High School ( 2nd phase) • Banjarmasin (2 venues)
• Samarinda (1 venue)
• High School (3rd phase) • Makassar (3 venue)
• Manado (1 venue)
• Batam (1 venue)
• Jogja (1 venue)
• Jabodetabek (11 venue)
• TM2 (Victor): Jakbar+Tangerang (4 venues)
• TM3 (Tuty): Jakarta Utara+Bekasi (4 venues)
– Depok (1 venue)
• TM7 (Viega): JakSel+JakPus+Jakut (2 venues)
 Timeline Draft

Pre-Event Event Post Event

• Competition • Amplified Event with Social

• Promo • Final Competition Media Activities
• Venue Brief • Prize Distribution • Story
• Visual Communications • Social Media Activities • Reels
• Timeline Setup • Media Influencer • IG Feed
• Teaser Content • Mall Social Media • Media Influencer
• Rules of Competition • Mall Social Media
• Registration • Testimony Videos
• Visit School • Winner Announcement +
• Partnership Tag each school winner IG’s
 Timeline Detailed

Pre-Event (Jan-Feb) Event (Feb – Mar) After-Event (Mar)

Feb-Mar: Paket Promo Slam ‘n Jam active weekday

26 Jan: Deadline KV during competition

30 Jan: Brief venue 17 Feb, 24 Feb, 2 Mar 12 – 15 Mar: Post Event Content
31 Jan – 13 Feb: School Visit 2024: Qualifying Round

5 - 15 Feb:
• Regis Open 9 Mar: Final Round
• Registration Content

16 Feb 9 Feb – 15 Mar:

• Technical Meeting Bersama • Bikin WA Group
peserta • Social media content amplification about competition and paid ads
1 – 2 Feb: Teaser
• Report
5 – 15 Feb: Web registration • Tracking
5 – 16 Feb: Activate promo • Tracking data
5 – 9 Feb: Media influencer post + collabs
with mall social media
5 – 16 Feb: Paid Ads
29 – 14: Partnership
 Event Stakeholders SOW

Marketing HO Venue Team Venue PIC Event SOW Equipment

• Create Communication • WA Blast • MC • Mic

Coordinate with VM and • Soundsystem
materials : • School to School visit to • Registration
Marketing team: • Que Line
• WA, IG, In-Venue have 30 team/venue • Registration Flow +
• Venue collaterals • ATK + Papan Jalan
Collaterals (nearby schools) Documentation
• Equipment • Meja Registrasi
• Create activities to • Create upselling • Score Person
• Score update • Kursi Registrasi
ensure the buzz and get opportunity to encourage • Leaderboard
• Documentation • Bagan Lomba
more traffic purchase • Operator Game
• Participants update • Rules Competition
• Work with relevant 3rd • Setup and print collateral • Teknisi
party to generate venue (Standing Banner)
registration to all cities • Be the owner of the event • Roll Banner
(with media by allocating ppl to handle • Poster
buying/partner) the event • Flyer
• Allocate event budget • Dedicate 1 PIC to • Sticker Timezone on
• Post in Social Media, WA communicate with Machine
Blast, Email blast marketing team (score • Sticker label
update, photos, etc)
 Communication Flow

Marketing WA to MKT
Ads Via MKT
Yes
Mau daftar
Sekolah Visit Venue/
Tertarik Contact PIC
Venue Venue
School to Via
School Venue
No
Stop
Kirim form data
diri dan
rekening untuk
Fill form on website
payment
(Scan QR Code)

Detail informasi terkait MKT bikin WA Group MKT kirim konfirmasi

event akan di share di (PIC Venue akan
WAG dijadikan admin group)
pembayaran
 Re- registration Flow

Participant Participant starts

go to Registration team give Participant redeem a basketball
registration participant a powercard, the coupon free 50 battle using the
desk to Re- coupon free 50 tizo tizo at cashier. powercard.
Registration
Key Visual
 PRE - EVENT

Timezone Basketball Battle

REGISTRATION
•Registraton Fee: IDR 100.000/team
•Every team will have power card @50 Tizo/person
•Team Member: 5 person
 Syarat & Ketentuan
Timezone Basketball Battle
• Peserta adalah siswa dari sekolah SD Sederajat yang beranggotakan
5 orang per-team.
• Setiap sekolah boleh mengirimkan lebih dari satu tim.
• Setiap tim akan bertanding di venue yang berbeda setiap
minggunya pada masing-masing wilayah untuk melihat akumulasi
skor tertinggi dari semua tim.
• 16 tim dengan akumulasi skor tertinggi pada wilayah tersebut akan
lolos ke babak per-16 final.
• Pertandingan akan dilaksanakan secara estafet
• Tim boleh menggunakan kostum dengan penampilan unik yang
akan menjadi penilaian Best Costume.
• Tim boleh membuat Yel-Yel yang menarik dan unik yang akan
menjadi penilaian Best Yel-Yel.
• Tim boleh membawa supporter yang seru dan rame untuk menjadi
penilaian Best Supporter.
• Pertandingan menggunakan powercard masing-masing group.
• Peserta datang maksimal 30 menit sebelum acara dimulai.
• Peserta akan dianggap gugur apabila tidak hadir setelah 3 kali
panggilan.
• Biaya Pendaftaran tidak dapat di refund
 Competition Rules

Timezone Basketball Battle

• Sebelum bertanding melakukan pendaftaran ulang
• Apabila 3x dipanggil tidak hadir, dinyatakan gugur
• Pertandingan basket diikuti max 5 orang peserta per team
• Score mengikuti counter di mesin basket
• Pertandingan dilakukan dengan akumulasi score Setiap minggu
• 16 peserta dengan akumulasi score tertinggi yang akan lanjut ke
babak 16 besar
• Babak 16 besar – Final berlangsung di hari yang sama
• Pertandingan Babak 16 Besar menggunakan sistem gugur, peserta
yang menang akan melaju ke babak selanjutnya sampai dengan
Final
• Cara bermain dengan melakukan lemparan pada zona yg telah
ditentukan
• Anggota team berbaris untuk melakukan lemparan secara
bergantian/estafet
• Peserta melakukan 1x lemparan & dilanjutkan peserta selanjutnya
• Bermain sportif
• Keputusan panitia tidak dapat diganggu gugat
 Skema Penyisihan

Week 1 Week 2 Week 3

30 Tim Venue A 30 Tim Venue A 30 Tim Venue A

30 Tim Venue B 30 Tim Venue B 30 Tim Venue B
30 Tim Venue C 30 Tim Venue C 30 Tim Venue C
30 Tim Venue D 30 Tim Venue D 30 Tim Venue D

Week 4 Babak Final Mempertemukan 16 tim terbaik dari masing2 venue

Skema Final (16 Besar)

1 9

2 10

3 11

4 12

5 13

6 14

7 15

8 16
 Will Held in 11 Cities

Timezone Basketball Battle

1. Medan 2 venue: Centre Point, Sun Plaza

2. Bandung 2 venue: PVJ, Summaba
3. Surabaya 2 venue: Galaxy 1, Galaxy 3 New
4. Lampung 1 venue: Boemi Kedaton
5. Samarinda 1 venue: BIG Mall
6. Banjarmasin 2 venue: Q Mall, Duta Mall
7. Makassar 3 venue: MARI, Mal Panakkukang, Nipah Mall
8. Batam 1 venue: Mega Mall Batam
9. Manado 1 venue: Manado Town Square Lt. 1
10. Jogja 1 venue: Ambarukmo Plaza
11. Jabodetabek
• TM2 (Victor): Jakbar + Tangerang 4 venue: Puri Existing, Puri New, SMS, Karawaci
• TM3 (Tuty): Jakarta Utara+Bekasi 5 venue: MKG Existing, MKG New, Margo New, Bekasi New, Bekasi Existing
• TM7 (Viega): JakSel+JakPus+Jakut 2 venue: Empo, Villagio

TOTAL: 27 VENUE (11 CITIES)

MUST DO: EVERY VENUE MUST HAVE AT LEAST 30 TEAMS FOR COMPETITION
Mesin Basket
Slam N Jam
• Timezone Centre Point
• Timezone Sun Plaza Lt. 4
• Timezone Paris Van Java
• Timezone Summarecon Mall Bandung
• Timezone Galaxy Mall Exist
• Timezone Galaxy Mall 3 New
• Timezone Boemi Kedaton Mall
• Timezone BIG Mall Samarinda
• Timezone Q Mall
• Timezone Duta Mall
• Timezone Mega Mall Batam
• Timezone Manado Town Square Lt. 1
• Timezone Lippo Puri Exist
• Timezone Lippo Puri New
• Timezone Summarecon Mall Serpong
• Timezone Supermal Karawaci
• Timezone Mall Kelapa Gading 3 Exist
• Timezone Mall Kelapa Gading 3 Lt. 3 New
• Timezone Margo New
• Timezone Summarecon Bekasi New
• Timezone Summarecon Bekasi Exist
• Timezone Emporium Pluit
• Timezone Villagio
Mesin Basket

Street Basketball
• Timezone Nipah Mall
• Timezone Ambarukmo Plaza

Hyper Shoot
• Timezone Mall Ratu Indah
• Timezone Mal Panakkukang
 Competition Schedule Per Region

MEDAN
Start 17 Feb’ 2024 – 9 Mar’ 2024

No Tim Venue Feb 17th Feb 24th Mar 2nd Mar 9th

1 Tim Centre Point CP SP CP FINAL

2 Tim Sun Plaza Lt. 4 SP CP SP

BANDUNG
Start 17 Feb’ 2024 – 9 Mar’ 2024

No Tim Venue Feb 17th Feb 24th Mar 2nd Mar 9th

1 Tim Sumaba SMB PVJ SMB FINAL

2 Tim PVJ PVJ SMB PVJ

Competition Schedule Per Region

SURABAYA
Start 17 Feb’ 2024 – 9 Mar’ 2024

No Tim Venue Feb 17th Feb 24th Mar 2nd Mar 9th

1 Tim Galaxy 1 GM1 GM3 GM1

2 Tim Galaxy 3 New GM3 GM1 GM3 FINAL

Competition Schedule Per Region

BANJARMASIN
Start 17 Feb’ 2024 – 9 Mar’ 2024

No Tim Venue Feb 17th Feb 24th Mar 2nd Mar 9th

1 Tim Duta Mall DM DM DM FINAL

BANJARBARU
Start 17 Feb’ 2024 – 9 Mar’ 2024

No Tim Venue Feb 17th Feb 24th Mar 2nd Mar 9th

1 Tim Q Mall QM QM QM FINAL

Competition Schedule Per Region
LAMPUNG
Start 17 Feb’ 2024 – 9 Mar’ 2024
No Tim Venue Feb 17th Feb 24th Mar 2nd Mar 9th

1 Tim Boemi Kedaton BK BK BK FINAL

SAMARINDA
Start 17 Feb’ 2024 – 9 Mar’ 2024

No Tim Venue Feb 17th Feb 24th Mar 2nd Mar 9th

1 Tim BIG Mall BM BM BM FINAL

DEPOK
Start 17 Feb’ 2024 – 9 Mar’ 2024

No Tim Venue Feb 17th Feb 24th Mar 2nd Mar 9th

1 Tim Margo New MN MN MN FINAL

Competition Schedule Per Region
BATAM
Start 17 Feb’ 2024 – 9 Mar’ 2024
No Tim Venue Feb 17th Feb 24th Mar 2nd Mar 9th

1 Tim Mega Mall Batam MB MB MB FINAL

MANADO
Start 17 Feb’ 2024 – 9 Mar’ 2024

No Tim Venue Feb 17th Feb 24th Mar 2nd Mar 9th

1 Tim Manado Town Lt.1 MT MT MT FINAL

JOGJA
Start 17 Feb’ 2024 – 9 Mar’ 2024

No Tim Venue Feb 17th Feb 24th Mar 2nd Mar 9th

1 Tim Ambarukmo Plaza AP AP AP FINAL

 Competition Schedule Per Region

MAKASSAR
Start 17 Feb’ 2024 – 9 Mar’ 2024

No Tim Venue Feb 17th Feb 24th Mar 2nd Mar 9th

1 Tim Nipah Mall NP MP MR FINAL

2 Tim Mall Ratu Indah MR NP MP

3 Tim Mall Panakkukang MP MR NP

 Competition Schedule Per Region

JAKBAR - JAKUT
Start 17 Feb’ 2024 – 9 Mar’ 2024

No Tim Venue Feb 17th Feb 24th Mar 2nd Mar 9th

1 Tim Puri Existing PE PL PN

2 Tim Puri New PN PE PL

3 Tim Emporium Pluit PL PN PE FINAL

 Competition Schedule Per Region

TANGERANG
Start 17 Feb’ 2024 – 9 Mar’ 2024

No Tim Venue Feb 17th Feb 24th Mar 2nd Mar 9th

1 Tim Summarecon Serpong SMS SK SMS FINAL

2 Tim Karawaci SK SMS SK

 Competition Schedule Per Region

JAKUT
Start 17 Feb’ 2024 – 9 Mar’ 2024

No Tim Venue Feb 17th Feb 24th Mar 2nd Mar 9th

1 Tim MKG Existing KGM KGM New KGM

2 Tim MKG New KGM New KGM KGM New FINAL

 Competition Schedule Per Region

BEKASI
Start 17 Feb’ 2024 – 9 Mar’ 2024

No Tim Venue Feb 17th Feb 24th Mar 2nd Mar 9th

1 Tim SMB New SMB New SMB SMB New

2 Tim SMB Existing SMB SMB New SMB FINAL

Competition Schedule Per Region

KARAWANG
Start 17 Feb’ 2024 – 9 Mar’ 2024

No Tim Venue Feb 17th Feb 24th Mar 2nd Mar 9th

1 Tim Villaggio Vilaggio Vilaggio Vilaggio FINAL

 Rundown
17 Feb, 24 Feb, 2 Mar 2024

NO WAKTU DESCRIPTION
1 10:00 10:30 0:30 REGISTRASI PESERTA

2 10:30 10:45 0:15 OPENING MC

3 10:45 12:00 1:15 BABAK PENYISIHAN BASKET TINGKAT SD

4 12:00 12:30 0:30 BREAK

5 12:30 12:40 0:10 OPENING GAMES DIMULAI KEMBALI

6 12:40 14:40 2:00 BABAK PENYISIHAN BASKET TINGKAT SD

7 14:40 15:00 0:20 PENGUMUMAN SKOR TERTINGGI SEMENTARA

8 15:00 15:15 0:15 CLOSING

 Rundown Final
9 Mar 2024
NO WAKTU DESCRIPTION
1 10:00 10:30 0:30 REGISTRASI PESERTA
2 10:30 10:45 0:15 OPENING MC
3 10:45 12:30 1:45 BABAK PENYISIHAN 16 BESAR
4 12:30 13:00 0:30 BREAK

5 13:00 13:10 0:10 OPENING GAMES DIMULAI KEMBALI

6 13:10 13:50 0:40 BABAK PENYISIHAN 8 BESAR

7 13:50 14:00 0:10 BREAK

8 14:00 14:20 0:20 BABAK PENYISIHAN 4 BESAR

9 14:20 14:30 0:10 BREAK

10 14:30 14:50 0:20 BABAK FINAL 2 BESAR

11 14:50 15:00 0:10 BREAK

9 15:00 15:15 0:15 PENGUMUMAN PEMENANG

10 15:15 15:25 0:10 CLOSING

 Prizes

Championship Prizes

Juara 1 Cash Rp. 1.000.000 + Voucher Timezone Free 100

TIZO + Trophy + Sertifikat+ Goodie Bag (Handuk+Bidon)

Juara 2 Cash Rp. 750.000 + Voucher Timezone Free 100

TIZO + Trophy + Sertifikat + Goodie Bag (Handuk+Bidon)

Juara 3 Cash Rp. 500.000 + Voucher Timezone Free

100 TIZO + Trophy + Sertifikat + Goodie
Bag (Handuk+Bidon)

Juara 4 Cash Rp. 250.000 + Voucher Timezone Free

100 TIZO Trophy + Sertifikat + Goodie Bag
(Handuk+Bidon)
 Prizes

Hadiah Hiburan

Best Guru Pendamping voucher

100 Tizo

Best Costume Voucher 100 TIZO

Best Supporter Voucher 100 TIZO

Best Yel-Yel Voucher 100 TIZO

 Post Event

Timezone Basketball Battle

(Slam N Jam School Championship)

Amplified Event with Social Media Activities

• Story
• Reels
• IG Feed
• Media Influencer
• Mall Social Media
• Testimony Videos > Timezone Basketball Battle will go
to your city!
• Winner announcement + Tag IG’s School Winner
Paket Promo

Weekday Promo
(Before Competition)

Paket Main Basket

- Beli 80rb dapat 100 TIZO
- Beli 150rb dapat 200 TIZO
 Digital Activities

OWNED MEDIA CONTENT

SOCMED EDM WHATSAPP WEBSITE FUN APP

• 1x Teaser • 2x Registration • 2x Registration Information about • Promotion

• 1x Registration the event • Push
• 1x Basketball notification
(Form registration,
machine content
• 1x basketball pro Target: Sent by venue to rules of games)
mo content Database venue all database Target:
• Event coverage participant Page: Voucher → who all
- Landing page downloaders
Channel: - Leaderboard Push Notification
IG, Tiktok, Twitter, FB →
Score
Venue Participant
Pre-event | KV Invitation Post
Pre-event | WA Blast
WORDING:

Main basket di Timezone hadiahnya jutaan rupiah!

Ayo tunjukkan kehebatan sekolahmu dalam kompetisi Basketball
Battle!

Catat waktu & lokasinya!

Babak penyisihan: 17 Feb, 24 Feb, 2 Mar 2024
Final: 9 Maret 2024
10:00 s/d selesai

Biaya Pendaftaran: Rp 100.000/team

Link pendaftaran: https://bit.ly/RegistrasiBasketballBattle

Peserta akan mendapat:

50 Tizo buat masing-masing peserta
Total hadiah hingga puluhan juta rupiah
Ketemu teman baru dan main bareng
Free Tizo untuk Best Costume Team
Free Tizo untuk Best Supporter
Free Tizo untuk Best Yel-Yel
Free Tizo untuk Best Guru Pendamping

Jangan lewatkan keseruannya! Ayo daftarkan tim terbaik sekolah kamu

sekarang! Info lebih lanjut hubungi 081295211696
*syarat & ketentuan berlaku
Pre-event | KV LED Venue

LED Potrait

LED Landscape
THANKS
Let’s Discuss!