EXECUTIVE SUMMARY

The business opportunity :

Gabi restaurant is a 60 seat dinning restaurant with a touch of traditional Sri Lankan food menu.
It is a place of producing main meal in almost every household.
The Gabi Restaurant offers a special chance to profit from the expanding demand in the dining
sector for traditional Sri Lankan food. Gabi hopes to become the go-to place for anyone looking
for a taste of home-cooked meals presented with a dash of cultural depth, with a focus on
traditional Sri Lankan dishes. The restaurant aims to recreate the main meal experience for
customers, acknowledging its importance in households.

Taking advantage of the opportunity :

Gabi Restaurant has the opportunity to address the need in the market for fine Sri Lankan dining
establishment meals. Gabi sees itself as the link between eating at home and dining out, serving
both people and families, with a menu that pays homage to traditional flavors and preparation
techniques.

The target market :

Families and people who value the depth of flavor and cultural significance of Sri Lankan food
are our main target market. Gabi, which has 60 seats, tries to create a warm, inviting
atmosphere that appeals to anyone looking for a real dining experience.

Business model :
The foundation of Gabi Restaurant's business strategy is its extensive menu of genuinely and
carefully cooked traditional dishes from Sri Lanka. The restaurant stands out for its dedication to
using only the best ingredients and preserving the cultural significance of each dish. By
prioritizing hospitality and creating a carefully designed atmosphere, Gabi aims to leave its
guests with enduring memories.

Marketing and sales strategy :

Gabi plans to use a multifaceted marketing approach that includes social media, local
collaborations, and traditional advertising channels in order to build a strong presence. The
implementation of captivating promos, themed events, and loyalty programs is intended to
draw in and keep customers. To increase brand awareness, the restaurant will take part in
community events actively.
The competition :
Recognizing the competitive environment, Gabi Restaurant sets itself apart with a commitment
to genuineness, superior service to clients, and a unique dining experience. What distinguishes
us from the competition is our dedication to providing original Sri Lankan cuisine in an inviting
setting. Gabi is positioned to take an important portion of the market because to its
advantageous location and cultural focus.

Financial analysis :
The financial forecasts show a stable growth path for the following three years, supported by
rising client retention and efficient cost control. By the end of the second year, the initial
investment will be recovered, and after that, profit should increase gradually. The enclosed
business plan contains detailed financial information and estimates.

Owners/Staff :
A group of driven businesspeople with a wealth of knowledge in the food sector and an intense
passion for Sri Lankan food oversee Gabi Restaurant. The principal personnel contribute a varied
range of competencies, guaranteeing the project's running smoothly and profitability.

Implementation plan :
The implementation plan covers pre-opening activities, marketing initiatives, employee training,
and the grand opening event. It also defines the stepwise strategy to launching Gabi Restaurant.
The schedule is made to work as efficiently as possible and guarantee a smooth transition from
planning to full-scale operation.
In conclusion, Gabi Restaurant is positioned to establish itself as a major player in the food
industry by providing customers who are interested in experiencing the depths of traditional Sri
Lankan cuisine with an unique and genuine dining experience. With a focus on quality, cultural
realness, and a friendly environment, Gabi is well-positioned to succeed in the competitive
restaurant business.