EXECUTIVE SUMMARY

Vemik Station Agency, based in landlocked Malawi, is set to address the challenges hindering
inland water transport on Lake Malawi. The company proposes a groundbreaking initiative with
a budget of USD 150,000.00, focusing on introducing innovative vessels to improve
transportation efficiency and boost tourism.

Aligned with the Malawi National Transport Master Plan, Vemik Station Agency's mission is to
strategically connect the serene islands and vibrant mainland regions of Lake Malawi. The
company aims to redefine safety standards, challenge outdated norms, and become a catalyst for
economic and social connectivity.

Operating in the inland water transport sector, Vemik Station Agency targets the unique
challenges faced by Malawi in accessing advanced ships. The venture stands out as a visionary
force committed to revitalizing the industry.

Vemik Station Agency distinguishes itself by offering innovative vessels that ensure safer
transport for cargo and passengers, surpassing the limitations of small boats and outdated ships.
The company aspires to be more than a transportation enterprise, focusing on economic and
social connectivity.

The core team behind Vemik Station Agency comprises experienced professionals with expertise
in maritime operations, innovation, and strategic planning. This team is dedicated to realizing the
vision of transforming inland water transport in Malawi.

In conclusion, Vemik Station Agency emerges as a transformative force in Malawi's inland water
transport, striving to bridge commercial connectivity between islands and mainland regions.
With a commitment to elevating maritime experiences, the venture sets new benchmarks for
safety, efficiency, and economic impact. Welcome to the future of inland water transport;
welcome to Vemik Station Agency.
1.0. INTRODUCTION
This comprehensive business strategy outlines Vemik Station Agency's planned investment in
the water transport industry through the introduction of a novel shipping vessel on Lake Malawi.
The aim is to enhance water transport in the landlocked country, aligning with the current
government's initiatives to improve the inland water transport sector in Malawi. This strategic
plan not only facilitates investor access to resources but also elevates transportation quality for
various stakeholders around the lake. The introduction of the new ship signifies a transformative
shift in transportation for the local population, modernizing the lake's transport system from
antiquated vessels to contemporary ones.
2.0. OVERVIEW
2.1 Industry background

In Malawi, inland water transport is a component of the broader national transport sector, which
encompasses road, rail, and air transport. However, the development of water transport has been
relatively slow, primarily attributed to Malawi's landlocked status. The Malawi National
Transport Master Plan categorizes inland water transport as predominantly centered around Lake
Malawi, a sizable body of water measuring approximately 550km in length and 75km in width,
ranking as the second deepest lake in Africa. Despite its significance, the lake's four ports
currently suffer from poor conditions. The Shire River, spanning 400km and connecting Lake
Malombe to the southern regions, holds potential for playing a crucial role in the inland water
transport system.

While there are ongoing changes in the inland water transport sector, the transformation is not as
dramatic as in other modes of transport, primarily due to entry barriers such as the high market
entry costs for major ships. Existing competitors include Mtendere and MV Illala, operational
since 1951, alongside small wooden boats utilized by local inhabitants in the region.

2.2 Mission
To lead the way in delivering inland water transport services within Malawi and establish a
trusted partnership with societal initiatives aimed at enhancing tourism around the captivating
Lake Malawi and its adjacent islands. The company strives for a distinctive approach to water
transport services, aiming to redefine perceptions and quality for various stakeholders. This
involves welcoming individuals from all backgrounds to experience the lake, fostering a renewed
perspective on water transport.
2.3 Vision
Vemik Station Agency envisions becoming the foremost provider of inland water transport
services in Malawi, recognized as a trusted ally in collaborative endeavors to elevate tourism
around the enchanting Lake Malawi and its neighboring islands. Our vision includes pioneering a
unique paradigm in water transport services, redefining standards, and perceptions to ensure
unparalleled quality for diverse stakeholders. We aspire to create an inclusive environment that
welcomes individuals from all walks of life to partake in the lake experience, fostering a renewed
and positive outlook on water transport.

2.4 Core values

At vemik station agency core values include Innovative, Teamwork, integrity, Commitment &
Passion, environment, and Proactive. These values will support the vision, define organization
culture, and reflect exactly the vemik station agency importance in the industry in which it will
operate.

2.5 Governance
The governance structure of Vemik Station Agency can be outlined to ensure effective decision-
making, accountability, and transparency. Below is a sample governance structure for the
agency: the company will have the board of directors? /Chairman who will be Responsible for
leading and facilitating board meetings and Provides guidance on strategic direction and overall
governance. Then Managing Director/CEO who will be Responsible for the day-to-day
operations and implementation of strategic initiatives, Reports to the Board of Directors,
Directors (Representatives from Various Departments) Stakeholders: Engages with local
communities, government authorities, and other stakeholders to foster positive relationships.
This governance structure is designed to balance strategic oversight with effective day-to-day
management, ensuring that Vemik Station Agency operates efficiently, innovatively, and in
compliance with all relevant regulations. It reflects the commitment to safety, customer
satisfaction, financial sustainability, and overall success in revitalizing inland water transport in
Lake Malawi.
3.0. MARKET ANALYSIS
Vemik Station Agency aims to cater to various customer segments within the inland water
transport sector. This includes individuals engaged in business activities on the mainland,
businesses looking to purchase and develop land on Likoma Island, and those aiming to alleviate
the strain on MV Illala, prone to breakdowns due to excessive use.
The government is a key stakeholder poised to benefit from the initiation of services by the new
ship, enhancing the transportation of essential items from the mainland to the island and across
the lake shore districts.
4.0. INTERNAL ENVIRONMENT ANALYSIS (SWOT)
An internal environment analysis is a critical component of understanding an organization's
strengths and weaknesses. It is an examination of the internal factors within a company that can
impact on its strategic decisions and overall performance. This analysis is often conducted in
parallel with an external environment analysis to form a comprehensive understanding of the
organization's position. SWOT analysis, the internal environment analysis specifically
contributes to the identification of strengths and weaknesses. Strengths are internal factors that
give an organization a competitive advantage. Below is a SWOT analysis gathered through this
proposition:
4.1 Strengths
4.1.1 Innovative Vessel Technology
Vemik Station Agency's focus on introducing innovative vessels highlights a technological
strength. The company's commitment to leveraging cutting-edge technology positions it to offer
advanced and efficient solutions in inland water transport.
4.1.1 Strategic Alignment with National Plan:
The alignment of Vemik Station Agency's mission with the Malawi National Transport Master
Plan is a significant strength. This strategic alignment not only reflects a commitment to national
goals but also ensures the venture's initiatives are in harmony with broader development
objectives.
4.1.2 Visionary Leadership and Team Expertise:
The core team's expertise in maritime operations, innovation, and strategic planning is a strength.
With experienced professionals at the helm, Vemik Station Agency is well-equipped to navigate
the complexities of the inland water transport sector and successfully implement transformative
initiatives.
4.1.3 Commitment to Safety Standards:
The company's commitment to redefining safety standards in water transport is a strength. This
focus on safety not only addresses a crucial aspect of the industry but also enhances the
credibility of Vemik Station Agency, potentially attracting stakeholders concerned with safety
and reliability.
4.1.5 Economic and Social Connectivity Focus:
Vemik Station Agency's aspiration to be more than a transportation enterprise and to focus on
economic and social connectivity is a distinctive strength. This holistic approach not only
contributes to the social development of the region but also positions the company as a key
player in fostering overall connectivity.

These strengths collectively position Vemik Station Agency as a forward-thinking and capable
entity in the realm of inland water transport in Malawi.
4.2 Weaknesses
4.2.1 Operational Costs: Operational expsnes of the ship are significantly elevated,
particularly during stormy days when the ship is immobilized for safety precautions. The
cost of maintaining the ship during these extended periods poses a financial burden on the
business. Additionally,
4.2.2 Surges in travel Demand: anticipated surges in travel demand could strain the business's
capacity to fulfill customer needs.
4.3 Opportunities
4.3.1 Tourism Enhancement and Economic Growth: Introduction of Innovative Vessels:
Vemik Station Agency's initiative to introduce innovative vessels presents a significant
opportunity to enhance tourism. The improved transportation efficiency can attract more
tourists to explore the scenic islands of Lake Malawi, contributing to economic growth in
the region. This aligns with the broader mission of the Malawi National Transport Master
Plan, emphasizing the economic benefits of enhanced water transport.
4.3.2 Strategic Collaboration and Connectivity: Catalyst for Economic and Social
Connectivity: Vemik Station Agency's commitment to becoming a catalyst for economic
 and social connectivity opens avenues for strategic collaborations. By strategically
connecting islands and mainland regions, the company can foster economic activities,
trade, and cultural exchange. This not only benefits local communities but also positions
Vemik Station Agency as a key player in driving regional development.
4.3.3 Market Leadership and Industry Modernization: Visionary Force in Industry
Revitalization: The visionary approach of Vemik Station Agency positions the company
as a leader in revitalizing the inland water transport sector. The commitment to challenge
outdated norms and surpass the limitations of traditional vessels creates an opportunity
for market leadership. By modernizing transportation practices, Vemik Station Agency
can set new industry benchmarks, attracting customers seeking safer, more efficient, and
innovative water transport solutions.
These opportunities collectively offer Vemik Station Agency a chance to not only address
challenges in inland water transport but also to play a pivotal role in fostering economic
development, regional connectivity, and industry advancement in Malawi.

4.4 Threats
4.4.1 Government regulation: Government’s regulatory policy on water transport,
4.4.2 Inadequate maintenance of port infrastructure: leading to inefficiencies and safety
concerns.
4.4.3 Economic Instability: prevailing fuel crisis in Malawi and globally introduces
operational challenges due to the volatile nature of fuel prices.

5 EXTERNAL ENVIRONMENT ANALYSIS (PESTEL)