Professional Documents
Culture Documents
Final Formal Analytical Report
Final Formal Analytical Report
Vadiguri, Aditi
Wright, Montana
Recommendations for Expanding the Student
Seating in Beaver Stadium
Presented to
Rachel Rito
Assistant Ad for Football Operations
The Pennsylvania State University
Prepared by
Aditi Vadiguri
Student
Montana Wright
Student
The Pennsylvania State University
December 11th, 2023
1| P a g e
Memorandum of Transmittal
2| P a g e
importantly the safety and comfort of fans. Our research provides insights into potential hurdles,
including financial constraints, space limitations, and concerns about the stadium's aging
infrastructure.
Recommendations: Considering the potential solutions, criteria for success, and
feasibility analysis, our recommendation is a Ticket Allocation system for Beaver Stadium, with
80% of seats designated for main campus students and 20% for branch campus students. We
believe that this is the best solution as it does not increase any costs, and this allocation ratio
acknowledges the favorable location of main campus students, promoting higher attendance due
to their closer proximity to the stadium. In addition, this system fosters a sense of campus unity,
aligning with the larger main campus population. When University Park campus students are
prioritized then student engagement is enhanced, creating a spirited and vibrant atmosphere
during games. However, it is necessary to be fair to branch campus students, and by allocating a
smaller yet significant percentage of seats to branch campus students ensures equitable
representation and inclusivity, allowing students from all campuses to partake in the collective
excitement of supporting our Penn State football team. This solution effectively optimizes the
use of the current student sections seats, but also encourages positive inter-campus interactions,
contributing to an enhanced game-day experience for the entire university community.
We kindly request your consideration and support in addressing this crucial matter. Our
dedication to enhancing the Penn State Football Beaver Stadium experience aligns with your
commitment to providing exceptional experiences for fans at the Bryce Jordan Center. We
believe that our collective efforts can positively impact the lives of Penn Staters and contribute to
the legacy of Penn State football!
Thank you for your time and consideration. We look forward to the opportunity to
discuss these proposals further.
Sincerely,
Aditi Vadiguri
afv5252@psu.edu
Montana Wright
mfw5583@psu.edu
3| P a g e
Table of Contents
Executive Summary: Addressing Inadequate Student Seating in Beaver Stadium....................................... 5
Introduction .................................................................................................................................................. 7
The Problem with Not Enough Seating in the Student Section for Football Games .................................... 8
Current Seating Situation at Beaver Stadium. .......................................................................................... 8
Beaver Stadium is the 2nd largest College Football Stadium Seating .................................................. 8
Student Stadium Seating vs Student Enrollment Rate.......................................................................... 8
Challenges and Consequences of Inadequate Student Seating................................................................ 9
Importance of Student Seating and the Unique Experience it Offers. ............................................... 10
Overcrowding Affects the Penn State Football Culture. ..................................................................... 11
Overcapacity in the Student Sections Leads to Issues with Safety and Enjoyment ........................... 11
Methods for Improving Student Section Seating at Beaver Stadium ......................................................... 11
Other Universities Stadium Student Seating Research........................................................................... 11
Student Seating Expansion.................................................................................................................. 11
Stadium Renovations .......................................................................................................................... 12
Seating Allocation Systems ................................................................................................................. 12
Dynamic Pricing Models...................................................................................................................... 12
Reserved Sections for Undergraduates and Graduates ...................................................................... 12
Lottery Systems with Priority Points ................................................................................................... 13
Interview ..................................................................................................................................................... 13
Criteria for Success...................................................................................................................................... 13
Feasibility Analysis ...................................................................................................................................... 15
Feasibility Analysis for our Chosen Solution: Ticket Allocation System .................................................. 16
Conclusions and Recommendations ........................................................................................................... 17
Recommendation: Ticket Allocation System for Beaver Stadium .......................................................... 18
Works Cited ................................................................................................................................................. 19
Appendix ..................................................................................................................................................... 20
List of Illustrations
Figure 1: Game Day Attendance ................................................................................................................... 8
Figure 2: Student Enrollment vs Student Section Seating ............................................................................ 9
Figure 3: Auburn vs Penn State Roar Tracker ............................................................................................. 10
4| P a g e
Executive Summary: Addressing Inadequate Student Seating in Beaver
Stadium
Current Challenge: Inadequate Student Seating
Beaver Stadium, Penn State Football’s home, is facing the pressing challenge of the inadequacy
of student seating. Although Beaver Stadium is the 2nd largest college football stadium, only
21,000 student section tickets are allocated each season, accommodating less than half of Penn
State's growing student population. This challenge results in students purchasing tickets in the
parents' section and sneaking into the student section leading to more issues of overcrowding,
safety concerns, and a diluted Penn State football experience for students. This situation has
become even more pressing due to the substantial increase in student enrollment recorded in
2022, urging for the need of a strategic solution.
Strategic Need: Enhancing Student Seating
To preserve Penn State’s unique football culture, it is essential to reevaluate student seating
arrangements at Beaver Stadium, considering the expanding student population. Currently
measures at attempting to overcome this problem include implementing third-party security and
wristbands, which have mitigated certain issues but do not address the root cause being the
inadequacy of student seating. An ideal solution for this problem will not only overcome the
issue of overcrowding, but also ensure the safety and enjoyment of all fans, preserving the
unique atmosphere that defines Penn State football.
Exploring Solutions: Potential Strategies
• Ticket Allocation for Main Campus Students: This solution would be a major benefit
for University Park Campus students. However, it comes with the idea of being less
inclusive to branch campus students.
• Student Seating Expansion: This solution directly addresses the shortage of student
seats, however, by expanding the student section, parent section seats are taken away.
This leads to a loss in donations from the parent section and it takes away from the Penn
State feel with the student section being separated.
• Stadium Renovations: This solution tackles the problem at hand, but also presents an
opportunity to modernize Beaver Stadium through various amenities. However, there are
more potential issues that come with this solution including high costs, potential
logistical disruptions during renovations, and possible impacts on game-day operations,
making it less feasible of an option.
5| P a g e
• Preserving Penn State Culture: Allowing a majority of University Park Campus
students and a few branch campus students to partake in the tradition of Penn State
football contributes to that stronger sense of identity, shared experience, and culture.
• Mitigating Safety Concerns: This ensures that the number of student tickets will match
and not exceed the capacity rate. This also could limit the number of students buying
general admission tickets and sneaking into the student section.
By incorporating a ticket allocation system, Beaver Stadium can not only meet the demands of
its growing student body but also enhance the overall Penn State football experience. We were
able to come to this conclusion with the help of interviewing Dave Bittner as well as the facts
and research conducted.
6| P a g e
Introduction
Penn State is infamous for its football game day experience. Beaver Stadium, the
monumental venue, has had so many iconic moments and that cherished sense of community.
However, this experience is put at risk due to inadequate student seating. Without the student
section, that one of a kind gameday experience would not be possible. As student enrollment
increases, the ticket purchases increase as well. As of now the current allocation of 21,000
student section tickets falls significantly short compared to students who attend Penn State.
Due to this, students are purchasing tickets within the parent section and sneaking into
the student section, raising concerns related to safety and overcrowding within Beaver Stadium
ruining the game day feel.
This report delves into the student seating issue at the stadium and explores potential
strategies for overcoming this problem including student seating expansion, stadium renovations,
and ticket allocation systems as well as the shortcomings of these proposed solutions. The goal is
to provide a solution that not only meets the immediate demand for increased seating but also
preserves the unique spirit and culture of Penn State football.
As the surge of enrollment increases, the urgency of the matter increases as well. It is
essential that the Penn State football experience remains accessible and meaningful for all
students and that Beaver Stadium is an inclusive, safe, and enjoyable environment.
The chosen solution, Ticket Allocation system for Main Campus students, is presented as
a balanced approach that not only addresses the immediate issues but also aligns with the
University's commitment to inclusivity.
As we navigate through these issues and the proposed solutions, we invite Mrs. Rito to
consider the findings and recommendations stated in this report. By working to find a solution to
this challenge, we have the opportunity to strengthen the lasting impact of Penn State football to
enrich the experiences of both present and future generations of Penn Staters.
This report delves into an examination of the present challenge, delving into the issues of
limited student seating and subsequently introducing potential strategies that have undergone
thorough analysis. We also discuss information and facts we were informed of during our
interview with Dave Bittner.
7| P a g e
The Problem with Not Enough Seating in the Student Section for
Football Games
As shown in Figure 1, during the Penn State versus Maryland, Penn State vs Ohio State,
Penn State vs Minnesota, and Penn State vs Ohio University games, the attendance was
significantly higher than the stadium capacity. According to the Centre Daily Times, during the
2022 White-Out game, Penn State Nittany Lions vs Minnesota Golden Gophers, the attendance
was 109,817 people. As stated earlier, it is essential to keep in mind that Beaver Stadium had
106,572 fans as the attendance for the 2022 White-Out game significantly surpassed stadium
capacity.
8| P a g e
Figure 2: Student Enrollment vs Student Section Seating
The difference between student stadium seating and the growing student enrollment rate
at Penn State is a significant concern. As shown in Figure 2, Penn State University recorded an
impressive 88,116 students attending the University Park Campus. In contrast, Beaver Stadium
allocates only 21,000 student section tickets each football season. This results in less than half of
the student population being guaranteed the opportunity to attend football games in the student
section annually.
It's crucial to emphasize that the student section includes all students at Penn State,
spanning across various campuses, including branch campuses. Therefore, with 88,116 students
attending Penn State, the current allocation of only 21,000 student seats falls significantly short
of meeting the demand.
This discrepancy raises questions about accessibility and the ability of every student to
partake in the unique Penn State football experience. The shortage of student seating not only
deprives individual students of this unique opportunity but also impacts the overall sense of
community and shared experience that is integral to Penn State's cultural identity.
Addressing this challenge requires a thoughtful and comprehensive approach. The
following sections of this proposal will explore various methods to expand student seating,
criteria for success, our interview with Dave Bittner Facility Coordinator of Beaver Stadium,
feasibility considerations, and ultimately, recommendations aimed at enhancing the student
experience at Beaver Stadium. By doing so, we aspire to contribute to the preservation of Penn
State's football culture and ensure that all students have the chance to engage fully in the vibrant
spirit of the university.
9| P a g e
obtaining seats, creating an environment that emphasizes exclusivity rather than inclusivity. This
lack of tickets often compels students to explore alternative options, such as purchasing tickets in
the general section or attempting to sneak into the student section. These actions not only result
in a violation of rules but also contribute to the challenges faced by stadium staff in maintaining
order and security.
As a result, the impacts of these challenges resonate throughout the Penn State
community. Students who are unable to secure seats in the student section miss out on the unique
experience of being part of the lively, spirited atmosphere that defines Penn State football games.
This exclusion not only affects individual students but dilutes the overall sense of camaraderie
and shared pride that comes from collectively supporting the team in the student section.
As shown in Figure 3, you can see that the experience of a Penn State football game is far
more than football itself. It’s the community it creates and brings together on games day. The
sound produced during the Auburn game during Sweet Caroline is just as loud maybe louder
than football events such as touchdowns, outstanding plays etc.
The unique experience offered by the student section is a source of pride for Penn State
students. It becomes a rite of passage, a tradition passed down through generations, and a key
element in fostering a strong sense of community. Denying students this opportunity not only
impacts their individual experiences but also weakens the unity of the Penn State community.
10| P a g e
Overcrowding Affects the Penn State Football Culture.
The issue of inadequate student seating leads to overcrowding within the limited
available space. Overcrowding not only diminishes the comfort and enjoyment of those in the
student section but also has broader implications for the Penn State football culture. The
vibrancy and enthusiasm that represents Penn State's football games are hindered when students
are crammed into a confined space, impacting the overall game-day atmosphere.
Overcrowding dilutes the unique traditions and rituals that Penn State fans engage in
during games. The spontaneous chants, coordinated cheers, and synchronized movements that
define Penn State football games lose their impact in an overcrowded and constrained
environment. As a result, the uniqueness of the Penn State football experience is compromised,
affecting the culture that has lasted for decades.
Overcapacity in the Student Sections Leads to Issues with Safety and Enjoyment
The impact of having too many people in the student section goes beyond Penn State's
Culture and game day experience as it also affects safety and enjoyment. Ensuring the well-being
of all attendees, including students, becomes a top priority when the number of people exceeds
the designated capacity. Overcrowded areas can pose challenges in controlling crowd
movements, raising the likelihood of accidents, and slowing down a smooth evacuation process
during emergencies.
Moreover, fans cannot enjoy the game when they are packed into tight quarters.
Restricted movement, limited visibility, and discomfort lead to an unpleasant experience for
those in the student section. It not only impacts the overall satisfaction of attending a game but
also raises concerns about the well-being of individuals in crowded conditions.
Addressing the challenges associated with overcapacity is not only essential for
preserving the unique Penn State football culture but is also crucial for ensuring the safety and
enjoyment of all fans attending games at Beaver Stadium.
11| P a g e
but also cultivate a more inclusive environment, in line with the university's commitment to
providing a distinctive and shared experience for all students.
Stadium Renovations
Renovations to Beaver Stadium is another avenue for enhancing the overall fan
experience and addressing the challenges associated with inadequate student seating. Analyzing
the stadium modernization experiences at the University of Alabama and Clemson University, as
detailed in Mark Brown's study, it offers valuable insights for potential upgrades. Proposed
enhancements include improvements to seating areas, amenities, and the integration of premium
seating options. The ultimate goal is to boost overall capacity and foster a more comfortable and
enjoyable atmosphere for everyone in attendance.
12| P a g e
Lottery Systems with Priority Points
According to the article Enhancing Student Seating: Lessons from the University of
Michigan by John Smith, the University of Michigan uses a lottery system that incorporates
priority points. Students accumulate points based on factors like class year, attendance at
previous games, and contributions to the university. This nuanced approach ensures that students
who have demonstrated a consistent commitment to supporting the team have increased chances
of securing tickets.
Interview
Facility Coordinator of Beaver Stadium
We had the opportunity to interview Dave Bittner, the Facility Coordinator of Beaver
Stadium on the topic of student seating and ticketing. He was able to give us new information
and details about student seating in ticketing we had not come across in our research. He
informed us that student tickets are offered to all students including branch campus. We were
informed of the financial detriment that the school would experience. For example, general
admission ticket holder’s fees go toward student athlete scholarships. While student tickets do
not have fees that go towards this scholarship program. Due to this, we decided to not expand
student seating into the general admission section since there would be a decrease in student
athlete scholarships. He also informed and confirmed some of our research like the concern and
priority of safety for everyone attending games.
13| P a g e
prioritize the emotional and cultural aspects that define the unique Penn State football
experience.
14| P a g e
Adaptability and Flexibility for Long-Term Relevance:
This standard underscores the importance of crafting solutions that not only work well in
the present but can also seamlessly adjust to potential changes in the future. The effectiveness of
the plan relies on its capacity to adapt to shifts in student enrollment, fan preferences, or
unexpected situations. By adopting a flexible approach, we ensure that the proposed
enhancements remain suitable and sustainable in the long run, showcasing our dedication to
addressing the ever-changing needs of the Penn State community over time.
Feasibility Analysis
Analyzing the potential solutions for the inadequate student seating at Beaver Stadium
requires a thorough exploration of different aspects, considering the specific circumstances and
obstacles at Penn State. The recommended approaches, such as expanding student seating,
renovating the stadium, implementing seating allocation systems, adopting dynamic pricing
models, designating reserved sections for undergraduates and graduates, utilizing lottery systems
with priority points, and expanding student gates, all offer unique opportunities and challenges.
Expanding student seating might seem like a reasonable idea, but the the operational
challenges of managing larger sections could outweigh the benefits. In addition, as stated from
the interview with Dave Bittner, it is not feasible to expand student seating into the general
admission section since there would be a decrease in student athlete scholarships. In addition, the
insights from the University of Georgia's case study may not be directly applicable to the unique
circumstances at Penn State, potentially leading to unanticipated issues in maintaining
community cohesion.
Consideration of stadium renovations may appear tempting, but the financial costs could
be significant, and the potential benefits may not justify the investment. Analyzing experiences at
other universities might provide insights, but the practicality of implementing similar upgrades at
Beaver Stadium could pose operational challenges and disrupt the fan experience.
Exploring seating allocation systems could seem like a straightforward solution, but the
financial investment required for the implementation of lotteries and reserved sections may not
15| P a g e
align with the budget constraints. The operational adjustments might lead to unintended
consequences, and the effectiveness of these systems may vary based on the unique dynamics of
Penn State's student body.
Implementing dynamic pricing models, as successfully done at Texas A&M University,
may be financially burdensome and operationally complex. The initial investment required for
such a system might not guarantee the desired revenue, and students may find it challenging to
navigate the complexities of a pricing model based on opponent strength or game significance.
Designating specific seating sections for undergraduates and graduates, inspired by
practices at other universities, could lead to unintended consequences. The additional signage
and communication efforts might be costly, and the potential separation of students based on
academic status may undermine the unity of the student body.
Implementing a lottery system with priority points, as seen at the University of Michigan,
might not be as effective as it seems. The financial investment required for a tracking system and
the operational adjustments to manage priority points may outweigh the perceived benefits.
Students may feel disappointed by a system that seems to prioritize some over others based on
arbitrary criteria.
16| P a g e
resource utilization is enhanced without the need for extensive stadium renovations or the
implementation of dynamic pricing models.
Promoting Campus Identity and Unity: The feasibility of fostering campus identity and
unity is high through this proposed system. Prioritizing main campus students contributes to a
spirited and vibrant game-day atmosphere, enhancing overall student engagement. The balanced
approach ensures that branch campus students also have a significant presence, promoting a
collective sense of excitement and inclusivity among the university community.
Inclusivity and Positive Inter-Campus Interactions: The proposed Ticket Allocation
system demonstrates feasibility in ensuring inclusivity. By allocating a smaller yet significant
percentage of seats to branch campus students, the system encourages positive inter-campus
interactions, enriching the diversity of the fan base. This balanced approach aligns with Penn
State's commitment to providing an inclusive and enriching game-day experience for the entire
university community.
Adaptability and Long-Term Sustainability: The adaptability of the Ticket Allocation
system to evolving needs is a critical aspect of its feasibility. Its simplicity and alignment with
campus demographics make it inherently adaptable to future changes in enrollment patterns,
ensuring its long-term sustainability as a solution.
In conclusion, the proposed Ticket Allocation system demonstrates high feasibility across
various factors. Its alignment with campus demographics, resource optimization, and the
promotion of inclusivity make it the most ideal and practical solution for expanding and
increasing student attendance at Beaver Stadium, addressing immediate challenges while
contributing positively to the enduring legacy of Penn State football.
17| P a g e
Recommendation: Ticket Allocation System for Beaver Stadium
The proposed Ticket Allocation System for Beaver Stadium is a well thought out solution
that addresses the crucial need to enhance accessibility for students, particularly prioritizing main
campus students. With an allocation ratio of 80% for main campus and 20% for branch campus
students, the system aligns strategically with success criteria such as increasing the student
body's opportunity to secure tickets and fostering a spirited fan experience. This approach not
only meets the immediate challenges of student seating but also contributes to the preservation of
Penn State's football traditions by recognizing the geographical advantage of main campus
students. The balanced allocation ensures inclusivity and positive inter-campus interactions,
enriching the diversity of the fan base and promoting cohesive community engagement.
Feasibility is thoroughly assessed, considering infrastructure, collaboration with campus
representatives, and financial sustainability. The proposed phased implementation plan,
communication strategy, and monitoring mechanism aim to ensure a smooth transition with
minimal disruptions. The system recognizes the challenges faced by main campus students and
aims to reward their efforts with enhanced opportunities, contributing positively to the enduring
legacy of Penn State football.
18| P a g e
Works Cited
Anderson, Michael. "Segmented Seating: Enhancing the Student Experience at Ohio State University."
Journal of Intercollegiate Sport, vol. 15, no. 1, 2022, pp. 87-104.
Brown, Mark. "Stadium Modernization: A Comparative Analysis of the University of Alabama and
Clemson University." Journal of Sports Facility Management, vol. 28, no. 3, 2020, pp. 145-162.
Davis, Rachel. "Innovative Ticketing Strategies: A Case Study of Dynamic Pricing at Texas A&M
University." Sport Marketing Quarterly, vol. 25, no. 2, 2016, pp. 102-115.
Harris, Laura. "Enhancing Stadium Access: A Comparative Analysis of Student Entry Gates."
International Journal of Sport Management and Marketing, vol. 20, no. 3/4, 2020, pp. 222-239.
Ilie, Anissa. “Penn State Fall 2022 Enrollment Relatively Steady; Outperforms National Trends.” Penn
State University, Penn State News, 9 Nov. 2022, www.psu.edu/news/academics/story/penn-state-
fall-2022-enrollment-relatively-steady-outperforms-national-trends/.
Johnson, Emily. "Expanding Student Sections: A Case Study of the University of Georgia." Stadium
Management Review, vol. 33, no. 4, 2019, pp. 211-225.
Reinert, Charles. “KCF Technologies’ Roar Tracker Measures the Intensity of Penn State Football.”
Onward State, 5 Oct. 2021, onwardstate.com/2021/10/05/kcf-technologies-roar-tracker-
measures-the-intensity-of-penn-state-football/.
Smith, John. "Enhancing Student Seating: Lessons from the University of Michigan." Journal of
College Athletics, vol. 45, no. 2, 2021, pp. 78-92.
Stout, Lee. “Beaver Stadium.” Centre County Historical Society, Centre County Historical Society, 9
May 2023, centrehistory.org/article/beaver-stadium/#:~:text=With%20its%20106%2C572-
seat%20capacity,on%20seven%20Saturdays%20a%20year.
Turner, Lisa. "Optimizing Student Seating: Case Studies from the University of Florida and the
University of Alabama." Journal of Sport Management, vol. 29, no. 1, 2018, pp. 45-58.
Wogenrich, Mark. “Penn State Records Highest Football Attendance Since 2008.” All Penn State, 13
Dec. 2022, www.si.com/college/pennstate/football/penn-state-football-best-attendance-beaver-
stadium-since-2008.
19| P a g e
Appendix
This was the questionnaire administered to students within our English 202D Class. Its purpose
was to determine students’ opinions on Beaver Stadium’s Seating
20| P a g e