DUBAI BRAND

EVENT TOOLKIT 2024

DUBAI EVENTS TOOLKIT

Department of Economy and Tourism has

created this toolkit to support and inspire all
upcoming events.
The toolkit includes all of the necessary
elements that will be needed to create and
guide premium standard events, in Dubai and
in your selected markets. You are also given
the flexibility for your own inputs based on your
market requirements.
The success of an event is in the attention to
detail, which will require time and organization.
Please make sure you leave adequate time to
organize ahead of time.
Note: all approvals need to come through the
Brand team and do not hesitate for any further
supports dubaibrand@dubaidet.ae
BACKGROUND VARIATIONS 03
INVITATION EDM TEMPLATES 04
BADGES 05
DIRECTIONAL SIGNAGE 06
ROLLUPS 07
STAKEHOLDERS BRANDING 08
PHOTO WALL 09
DUBAI MAP 11
PRESENTATION DECK 12
ASSETS LIBRARY 13
CLOSING EDM 14
SPECIAL EVENT BRANDING 15
INDICATIVE TIMING FOR DELIVERY 16

2 | DUBAI EVENTS TOOLKIT

BACKGROUND VARIATIONS

We propose different themes & styles for any event – Examples below
Contact us for more options

Gastronomy Sports

OPTION A OPTION B
Black logo on white background White logo on specific background to fit a theme of
White logo on dark coloured backgrounds your choice

3 | DUBAI EVENTS TOOLKIT

INVITATION EDM TEMPLATES
VARIETY
OPTION A

HEADLINE

Lorem ipsum dolor sit amet,

consectetur adipiscing elit, sed
do eiusmod tempor incididunt ut
labore et dolore magna aliqua.
Ut enim ad minim veniam, quis
nostrud exercitation ullamco
laboris nisi ut aliquip ex ea
commodo consequat.

Venue: Lorem ipsum dolor.

Note: The
Date: dd/mm/yyyy
Time: 00:00 - 00:00
background
RSVP: email@abcd.com
image changes
depending on
the theme

OPTION B

Lorem ipsum dolor sit amet, consectetur

adipiscing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna aliqua.
Ut enim ad minim veniam, quis nostrud
exercitation ullamco laboris nisi ut aliquip ex
ea commodo consequat.

Venue: Lorem ipsum dolor sit amet.

Address: Lorem ipsum dolor sit amet,
consectetur adipiscing elit
Date: dd/mm/yyyy
Time: 00:00 - 00:00
Dress Code: Smart Casual

Lorem ipsum dolor sit amet, consectetur

adipiscing elit, sed do eiusmod tempor

You may send a invitation and a confirmation email with the same design.
RSVP: email@abcd.com

4 | DUBAI EVENTS TOOLKIT

BADGES
OPTIONS

STAFF GUEST & CO-PARTICIPANTS

Note: The
background
image changes
Note: Lace depending on
color can be the theme
changed to
Dubai brand
colors

5 | DUBAI EVENTS TOOLKIT

DIRECTIONAL SIGNAGE
A4, LANDSCAPE AND PORTRAIT

OPTION A OPTION B

Note: The
background
image changes
depending on
the theme

6 | DUBAI EVENTS TOOLKIT

ROLLUPS

Note: The
background
image changes
depending on
OPTION A OPTION B the theme

White logo on White logo on

dark background image background

7 | DUBAI EVENTS TOOLKIT

STAKEHOLDERS BRANDING
FOR ROADSHOWS

ROLL-UP TABLE SIGNAGE

BANNER SIZE

LOGO LOGO

W 0.30m x H 0.20m
Logo printed on forex with
wooden stand

W 0.6m x H 1.6m
10mm bleed
Logo width is 0.35m

Our stakeholders are given space for branding:

- 2 rollups following the above template
- Table signage following the above template
- Stakeholder booklet See pg13

Dubai Branding can also be used instead of stakeholders branding.

8 | DUBAI EVENTS TOOLKIT

PHOTO WALL
OPTION A

Size Variations
• W 3m x H 2m
• W 2.2m x H 2.2m

Note: The
background
image changes
depending on
the theme
OPTION B OPTION C

9 | DUBAI EVENTS TOOLKIT

PHOTOWALL & CUTOUTS
WITH SPONSORS OPTION

Cuts outs to hold in the selfie wall or photowall

Note:
hashtags
Space in between dubai logo can be
and sponsor should be twice the customized
height of the dubai logo.

Size Variations
• H 2m x W 3m
• H 2.2m x W 2.2m

10 | DUBAI EVENTS TOOLKIT

DUBAI MAP

PRINTED MAP

11 | DUBAI EVENTS TOOLKIT

PRESENTATION DECK
FOR ROADSHOWS

POWERPOINT DECK

12 | DUBAI EVENTS TOOLKIT

ASSETS LIBRARY

1. Create a new account 2. Select Assets

3. Select the item you want to

download
ASSETS LIBRARY

13 | DUBAI EVENTS TOOLKIT

CLOSING EDM

OPTION A OPTION B

THANK YOU

Lorem ipsum dolor sit amet,

consectetur adipiscing elit, sed
do eiusmod tempor incididunt ut
labore et dolore magna aliqua.
Ut enim ad minim veniam, quis
nostrud exercitation ullamco
laboris nisi ut aliquip ex ea
commodo consequat.

Lorem ipsum dolor sit amet, consectetur adipiscing

elit, sed do eiusmod tempor incididunt ut labore et
dolore magna aliqua. Ut enim ad minim veniam, quis
nostrud exercitation ullamco laboris nisi ut aliquip ex
ea commodo consequat.

THANK YOU Note: The

background
image changes
depending on
the theme

Closing EDM may include a thank you note, a satisfaction survey and/or a link to download event images.

14 | DUBAI EVENTS TOOLKIT

SPECIAL EVENT BRANDING

Lorem ipsum dolor sit amet, consectetur adipiscing

elit, sed do eiusmod tempor incididunt ut labore et
dolore magna aliqua.

Ut enim ad minim veniam, quis nostrud exercitation

ullamco laboris nisi ut aliquip ex ea commodo
consequat.

Branding is based on a specific theme based on the

event context. Ideas can be proposed from the market
or the Brand and Events Marketing department

15 | DUBAI EVENTS TOOLKIT

 INDICATIVE TIMING FOR DELIVERY

EDM Rollups, Photowall, Cutouts, Merchandise:

design: 3 days Directional Signages Catalogue is available upon request.
design: 3-5 days Fill in the request form and send it
print: 5 days prior to event to aibrahim@dubaidet.ae

Badges Booklet PPT

design: 3 days design: one week with full review design:
print: 5 days prior to event content ready one week with full
print: 5 days prior to event content ready

Please send all requests and files for approval to dubaibrand@dubaidet.ae

visitdubai.com