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The Gross Profit Ratio (also known as the Gross Margin Ratio or Gross Profit Margin) is a

financial metric that measures the proportion of gross profit to net sales revenue. It is expressed
as a percentage and is calculated using the following formula:

Gross Profit Ratio=(Gross ProfitNet Sales)×100Gross Profit Ratio=(Net SalesGross Profit)×100

Where:

 Gross Profit is calculated as the difference between net sales and the cost of goods sold
(COGS).
 Net Sales represent total sales revenue minus any sales returns, allowances, and
discounts.

The Gross Profit Ratio indicates the percentage of sales revenue that exceeds the cost of goods
sold, reflecting the efficiency of a company in managing its production costs. A higher gross
profit ratio generally suggests better profitability and efficient cost control.

It's important to note that the ideal gross profit ratio can vary across industries, and what is
considered a good ratio depends on the specific business and market conditions. Additionally,
the gross profit ratio should be analyzed in conjunction with other financial metrics for a more
comprehensive assessment of a company's financial health.

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