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Lec 14
Lec 14
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Challenges with growth
Over-bureaucratization is evident in the inefficiencies of large organizations
Narrowly defined jobs and rules limit creativity, flexibility, and rapid response
Cutting bureaucracy:
◦ Temporary structures for emergencies or crisis situations
◦ Small geographic based teams
◦ Increase authority of workers
◦ Professionalism, training of employees
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Population ecology perspective
Firms enter an environmentally rich niche
Can focus on one nice – Specialist.
Or have a larger domain and thus focus on managing more niches - Generalist
Large Generalists are able to get back to business more quickly following a disaster by leveraging
different sub domains
Large organizations also tend to display inertia when responding to change
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Organizational Decline and Downsizing
◦ Organizational atrophy
◦ Vulnerability
◦ Environmental decline
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Causes of unsuccessful scaling
Customer: Spending too much on customer acquisition before product-market fit and
repeatable business model; Overcompensation for missing product-market fit with marketing
Product: Building product without problem-solution fit; Investing in scalability before product-
market fit; adding “nice to have” features
Team: Hiring too many too early; hiring specialists before they are critical like CFO/ customer
service reps/ DB specialists; Hiring managers instead of doers; Having more than one hierarchy
level
Financials: Raising too little money; raising too much money as it may lead to premature scaling
Business model: Focusing too much on profit maximization too early; spending too much time
on planning or executing without regular feedback; not adapting the business model to changing
market; failing to focus on business model and then finding that costs exceed revenue at scale
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Stages of Decline
Blinded Stage – Needs timely information
Inaction Stage – Needs prompt action
Faulty action Stage – Needs correct action
Crisis stage – Needs effective reorganization
Dissolution stage – Is irreversible
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Downsizing
1) Search for alternatives
2) Communicate more, not less
3) Provide assistance to displaced workers
4) Help the survivors thrive
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At your leisure
https://s3.amazonaws.com/he-assets-prod/interactives/158_zappos/Launch.html
https://www.nytimes.com/2008/05/02/technology/02kodak.html
https://www.forbes.com/sites/chunkamui/2012/01/18/how-kodak-failed/?sh=1b5fbf1b6f27
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Good Luck!
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