Take home course work
™ Question one: after completing MBA course at Uganda management
institute, you have been appointed as the chief marketing officer of an
organisation of your choice which is started 2 years ago.it may be in any
industry of your choice. S
= (a). Carry out a marketing audit and write a marketing plan for that
organisation, clearly spell out the assumptions you have made when
writing that plan. Make sure that all the steps are properly followed when
developing a marketing plan 40 marks