OMX

pro mountain
bike team
Mountain biking: the sport of today

Global  cycling  market  is  worth  €38.5bn  

 
132.3m  bikes  sold  worldwide  
 
5.5m  mountain  bikers  in  the  UK  
 
UK  bike  sales  grew  14%  to  £745m  in  2014  

OMX
pro mountain
bike team
Cross-country: the Olympic off-road
cycling sport

Official  Olympic  event  

Most  popular  mountain  biking  sport  

recreaIonally,  compeIIvely  and  
professionally  

Tests  endurance,  strength,  speed,  power  

and  skill  of  the  athlete  

  OMX
pro mountain
  bike team
OMX, the UK’s cross-country pro-bike
team

20th  highest  ranking  team  in  the  world  today  

 
Climbed  68  places  in  the  world  ranking  in  only  
three  years  
 
13th  place:  Men’s  World  Cup  
 
16th  place:  Women’s  World  Cup  

OMX
pro mountain
bike team
Martin Gujan
14th,  World  Cup  Round  Five  Canada,  2013  

Winner,  Swiss  Cup,  2008  

Winner,  Butschwil  race,  Switzerland,  2014  

Silver  medalist,  team  relay,  European  Championships,  

2011  &  2012  
 
6th,  Marathon  World  Championships,  2012  

OMX
pro mountain
bike team
Mariske Strauss
NaIonal  Champion,  South  Africa,  2002  –  2011  &  2013  

African  ConInental  Champion,  2013  

Winner,  BriIsh  Series  round  one  and  three,  2013  

5th,  U23  World  Cup,  2013  

8th,  U23  World  Championships,  2013  

10th,  Commonwealth  Games  2014  

OMX
pro mountain
bike team
David Fletcher
5th,  World  Cup  U23,  2011  

NaIonal  Champion  U23,  2010  &  2012  

33rd,  World  Cup  Elite,  2013  (out  of  120  riders)  

Silver  medalist,  BriIsh  NaIonal  Championships  

2012  
 

OMX
pro mountain
bike team
 the journey so far
Started  by  a  group  of  
friends  
 
MeeIng  every  Sunday  
in  Epping  Forest,  nr  
London  
 
Hardcore  cycling  
enthusiasts  
 
Our  passion  grew,  and  
so  did  our  ability  &  
opportuniIes  

UnIl:  compeIIon  
Ime  
OMX
pro mountain
bike team
Epping Forest
OMX today
On  a  journey:  from  enthusiasts  to  elite  
athletes  
 
BriIsh  team  with  internaIonal  star  athletes  
 
CompeIng  at  all  the  world’s  major  events  
 
Climbing  up  the  ranks  to  success  
 
Marginal  gains,  big  impact  

OMX
pro mountain
bike team
 the journey ahead

AspiraIonal:  top  15  by  2015  &  World  No.1  by  2020  

Super-­‐human:  best  equipment  (machines)  driving  best  performance  (athlete)  

InternaIonal:  team  from  across  the  globe  

OMX
pro mountain
bike team
Future
 
 
 
World  No.1  
 
Medalists  at  2016  &  2020  
Olympic  Games  
 
Refining,  opImising,  
making  gains,  winning  
 

OMX
pro mountain
bike team
OMX rider-focused philosophy Goal-­‐driven  
 
SupporIve  
environment  

Progressive  team  

Training,  coaching  
and  rider’s  
physiological  
condiIon  is  a  top  
priority    

OMX
 
pro mountain
bike team
“The  large  interna-onal  par-cipa-on  in  mountain  bike  
racing  is  a  major  success  for  the  UCI  and  it  is  thanks  to  
teams  like  OMX,  the  only  UCI  XCO  team  from  the  UK,  
who  consistently  strive  for  success  on  a  world  stage  
that  we  have  such  a  healthy  vibrant  sport”  
 
Simon  Burney  –  UCI  Technical  MTB  Delegate  

OMX
pro mountain
bike team
The Opportunity
UniIng  OMX  with  brands  dedicated  to  the  
science  of  sport  and  moIon  

Developing  and  tesIng  the  best  bikes  with  

the  best  team  

CreaIng  stories  and  successes  behind  the  

science  of  moIon  

Realising  ambiIons  leading  up  to  2020  

OMX
pro mountain
bike team
Content generation, part of a winning journey

OMX  is  creaIng  stories  and  successes  at  every  major  cross-­‐country  
mountain  bike  race  this  year  

OMX  stories  are  delivered  on  Facebook,  Twiher,  Instagram,  newslehers,  

via  press-­‐releases  and  online  

OMX  promotes  its  sponsors  through  stories  

 
We’ll  celebrate  and  promote  your  brand  alongside  the  team’s  journey  

OMX
pro mountain
bike team
Facebook Insights

Consistent  rise  in    

new  likes  on  
Facebook  
 

Regular  high  
organic  reach    

OMX
pro mountain
bike team
Facebook Insights
Global  Fan  base    
 

High  Global  Reach  

OMX
pro mountain
bike team
We’re attending the World Cup Series
OMX
pro mountain
bike team

9  events    

9  Countries    

134’000    
spectators  
 We’re being watched at the World Cup Series
Television   38  TV  channels  
15  countries   +15m  cumulated  audience  
441  programmes   +250  hrs  broadcasIng  Ime  
OMX
pro mountain
bike team
Online as well as Offline

1.93m  online  viewers  of  

UCI  mountain  bike  world  
cup  in  2013,  34%  
increase  on  2012    
 

OMX
pro mountain
bike team
 Your brand, our team, one journey
Brand  exposure  opportuniIes:  
 
Naming  rights  (team  name)  
 
Expo  Area  (signage)  
 
Team  vehicle  
 
Team  Kit  
 
Team  casual  wear  
 
Helmets  

OMX
pro mountain
bike team
 
Bike  frame  
 
Come along for the ride
 
Feel  a  part  of  the  team:  

Your  staff  are  welcome  at  

overseas  World  Cups  

Guided  demo  days  for  

corporate  staff  from  
experienced  pros  

Free  Ickets  for  all  

employees  at  any  team  
race  
 

OMX
pro mountain
bike team
OMX  is  realising  its  goals  and  is  excited  to  be  
on  such  an  incredible  journey,  this  is  your  
chance  to  be  a  part  of  it.  
 

OMX
pro mountain
bike team
OMX
pro mountain
bike team