PART1 SHEET

PART 1 TASK:
Ask yourself honestly:
▪ Why are you using eye tracking?
▪ What are you hoping to explore or discover?
▪ What are you hoping to prove or disprove?
▪ Explore the support videos and articles on Tobii’s website https://www.tobii.com/
▪ Think about any inspiration you have seen.
▪ Write an overall research objective.

My research objective is:

e.g. To investigate/understand/explore/identify x

What deliverables are you hoping to have?

E.g heat maps, gaze plots, areas of interest.

Useful Links
Test Your Awareness : Whodunnit? - YouTube
Tobii What do you see? https://www.youtube.com/watch?v=3r0xo7vomOM
https://www.tobii.com/
Evaluating package design options - Free sample study – Tobii
Understanding Tobii Pro Lab's eye tracking metrics

‘Eye tracking made easy’ by Lee Francis original course content copyright 2024 |