MOCHI MANIA

EXECUTIVE SUMMARY
Mochi is a traditional Japanese rice cake made from glutinous rice flour. Our
Mochi business aims to provide high-quality mochi to grocery stores and individual
customers. We prioritize using the freshest ingredients and making our mochi fresh
daily. Our mission is to introduce the delicious and unique flavors of mochi to a wider
audience while maintaining the authenticity of this beloved Japanese treat. With a
strong focus on customer satisfaction and innovative flavors, we aim to become a
leading provider of mochi in the market. Our competitive advantages lie in our
commitment to quality, extensive market research, and strong relationships with
suppliers. We have projected positive financial growth based on market demand and
sales projections for the first few years of operation. To launch and sustain our
business, we require startup financing to cover initial costs and ongoing expenses.
We are confident that our mochi business has immense potential for success and
growth in the market.

I. BACKGROUND AND HISTORY

Our business was formed with the purpose of passing a requirement in one of
the subjects of the Grade 12 Curriculum specifically, Entrepreneurship 12. A total of 8
entrepreneurs are gathered to form this innovative organization on the 1 st week of
January 2024. And after thorough brainstorming and constant deliberation of ideas we
finalized the idea of Mochi Mania. A business that proposes a promising twist of the
traditional mochi with quality ingredients and trendy flavors.

Mochi is a traditional Japanese rice cake that is made from glutinous rice. It has
a long history and is deeply rooted in Japanese culture. Mochi has been enjoyed in
Japan for centuries and is often served during special occasions such as weddings and
New Year’s festivities.

The origins of mochi can be traced back to the Jomon period in Japan. During
this time, rice cultivation became widespread, and mochi started to take shape as a
popular treat. Over the centuries, mochi-making techniques evolved and began to
resemble the treat we know today.

It is a labor-intensive process that involves pounding cooked glutinous rice with

wooden mallets until it forms a sticky and elastic dough. This traditional method, known
as mochitsuki, is often performed during special events, bringing communities together.

Today, mochi is enjoyed in various forms and flavors. Traditional mochi is filled
with sweet fillings like beans and sweetened chestnut. However, modern variations
emerged, including the ice cream where is wrapped in a layer of mochi. The popularity
of this product has extended beyond Japan and has gained recognition worldwide. Its
unique texture and sweet taste have captivated people of all ages, making it a beloved
snack and dessert.

As a mochi business, we aim to honor the rich history and tradition of mochi
while also bringing innovation and creativity to our offerings. We strive to use the
highest quality ingredients and make our mochi fresh daily. With a deep understanding
of mochi’s cultural significance and a commitment to excellence, we are confident that
our mochi business will thrive and become a go-to destination for mochi lovers.

II. DESCRIPTION OF PRODUCT

Our mochi business offers a wide variety of delicious and freshly made mochi.
Mochi is a traditional Japanese rice cake that is known for its soft and chewy texture.
We take pride in using the finest quality ingredients and following traditional mochi-
making techniques to ensure that our mochi is of the highest standard. Our mochi
comes in a range of flavors, each carefully crafted to provide a delightful and unique
taste experience. From classic flavors like peanut butter and strawberries to more
innovative combinations like Nutella and matcha, there is something to satisfy every
plate. We also offer seasonal flavors to keep our menu exciting and to celebrate the
flavors of each season. Our mochi is made in small batches to ensure that each piece is
made with care and attention to detail. We source our ingredients from trusted suppliers
who share our commitment to excellence.
 We are pleased to serve quality and affordable prices that would make this mochi
experience worth your cravings and savings! Mochi Mania offers two classic flavors, the
peanut butter and the Nutella, both priced at 10 pesos per piece. And two limited
flavors, the strawberry and matcha, which will be sold for 20 per piece. Know that these
flavors are carefully chosen and would be purchased from legitimate suppliers to give
you that A+ grade quality that Mochi Mania pursues to offer the customers.

To offer everyone a suitable and convenient access to our products, other than
having a distinct stall, certain arrangements would be done to ensure that our products
will reach places through the involvement of retail stores’ distribution and selling.

Our friendly and knowledgeable staff are always ready to answer questions and
guide customers in their mochi selection. Whether it’s for personal enjoyment, gifts, or
special occasions, our mochi is the perfect choice. We offer individual pieces, assorted
boxes, and customizable options to meet the diverse needs of our customers. Join us
on a journey of taste and texture as we bring the joy of mochi to your doorstep. We are
excited to share our passion for mochi with you and look forward to serving you the
finest mochi creations.

III. TARGET MARKET DESCRIPTION

The mochi market has experienced significant growth in recent years, driven by
the increasing demand for unique and indulgent desserts. Mochi, a traditional Japanese
rice cake, has gained popularity not only in Japan but also in various parts of the world.
The market for mochi is segmented based on shape and distribution channels.
Spherical mochi, made from short-grain japonica glutinous rice, accounts for the largest
market share. It is known for its versatility and is often filled with delicious ingredients.
Strip mochi is another popular shape, offering a different eating experience with its
elongated form.

In terms of distribution channels, retails stores have the largest market share,
providing customers with the convenience of purchasing mochi in person. Supermarkets
and online sales platforms also play a significant role in the distribution of mochi,
catering to the growing demand for convenient shopping options. The mochi market is
driven by several factors. Firstly, the increasing adoption of online sales platforms and
growing internet penetration have made mochi more accessible to consumers
worldwide. Additionally, the rising awareness of the health benefits of rice-based snacks
and the demand for low-saturated fat and cholesterol options have contributed to the
market’s growth.

Innovation and flavor experimentation have also played a crucial role in

expanding the mochi market. The cultural significance of mochi and its association with
traditional Japanese ceremonies and celebrations have created a sense of intrigue and
curiosity among consumers. Overall, the mochi market presents significant opportunities
for growth and innovation. With the right marketing strategies, product offerings, and
understanding of consumer preferences, a mochi business can thrive in this dynamic
and expanding market.

Mochi Mania aims to reach the thousand residents which is the estimated
population of the Municipality of Libmanan, Camarines Sur. Mochi being a delicacy, the
demand for it may come from anyone. It covers a range of diverse customers and
satisfy all sweet tooths as long as the craving for a unique and a tasty treat is present.
Mochi Mania strives to give everybody the honor of satisfaction and inclusivity. The
mochis are offered for prices ranging from 10 to 20 pesos which is an acceptable
amount basing from the snacks sold around this municipality. Since Libmanan is known
for its market and grocery stores, a lot of people is present to do some shopping. This
will give Mochi Mania the opportunity to introduce the product.

IV. MARKETING STRATEGIES

This section of business plan provides a comprehensive overview of the

marketing strategies that will be implemented by Mochi Mania to achieve our objectives
and gain a competitive edge.

Social Media Marketing- Leverage the power of social media platforms to showcase
mouthwatering visuals of our mochi creations. Share behind the scenes footage of the
mochi making process, engage with the audience through interactive posts, and
possible collaboration with influencers to reach wider audiences.

Online Presence- Creating a user friendly and visually appealing website where
customers can browse through our mochi offerings, orders and learn more about our
brand. Optimizing website for search engines to increase online visibility and consider
offering online- exclusive deals or promotions to attract customers.

Local Partnerships- Collaborations with local cafes, dessert shops and restaurants to
feature our mochi products on their menus. This can help to tap in their existing
customer base and increase brand exposure. Offer special promotions or limited-edition
flavors exclusively available at these partner locations to entice customers.

Packaging and Branding- Investing in an eye catching and attractive packaging that
reflects the uniqueness and quality of our mochi. Consider incorporating the traditional
Japanese elements or vibrant colors to make our brand stand out on store shelves or in
online listings.

Customer Reviews and Testimonials- Encourage satisfied customers to leave

reviews and testimonials on your website or social media platforms. Positive feedback
can help build trust and credibility among potential customers.

Community Engagement- Engaging with local community by participating in charity

events, sponsoring local teams or partnering with local organizations. This can help
build a positive brand image and create a sense of community support.

CONTINGENCY PLAN

It is essential for organizations to be prepared for unforeseen circumstances that

may disrupt normal operations. This section outlines the contingency plan that Mochi
Mania has put in place to safeguard our operations and mitigate potential threats. It
serves as a comprehensive framework to guide our response and recovery efforts in the
face of unforeseen events.
Supply Chain Disruptions- In the event of ingredients shortages or supplier issues, we
will maintain open communication with our suppliers to find alternative sources or
substitute ingredients. We will also maintain a backup inventory of essential ingredients
to mitigate any potential disruptions.

Natural Disasters- We will activate our business continuity plan. This includes having
backup facilities, implementing remote work capabilities, and establishing
communication channels to keep our team and customers informed.

Health and Safety Emergencies- e will follow strict protocols to ensure the safety of
our customers and employees. This includes implementing enhanced sanitation
measures, adhering to food safety regulation, and closely monitoring health guidelines
provided by local authorities.

Market Fluctuations- We will conduct market research and adapt our product offerings
accordingly. This may involve introducing new flavors, exploring different packaging
options, or diversifying our product line to cater to evolving customer demands.

Competitor Response- We will conduct a competitive analysis and identify areas

where we can differentiate ourselves. This may involve enhancing our product quality,
refining our marketing strategies, or offering unique flavors and experiences to maintain
a competitive edge.

Customer Dissatisfaction- We will prioritize open and transparent communication with

our customers. We will address any concerns promptly, offer solutions or refunds when
necessary, and take proactive steps to continuously improve our products and customer
services.

FINANCIAL PROJECTIONS