Umm Al-Qura University

Tourism and Hospitality department

Mass Tourism
Group (11)
- Najd Al-Qurashi
- Orjwan Al-Hebshi
- Rajwa Mohammed
- Renad Alghamdi
- Sara Khalid
- Shahad Al-Shareef

Supervisor: Ali Ahmad Algassim

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 Table of contents

Content Page Number

Introduction 3
Why did we choose it? 4
Why it's important for the tourism 5
industry?

What are the main activities that this 6

type is have?

Which countries are the best in this type 6

of tourism?

How much these countries gain and 7

employee from this type?

Do we have this kind of type in Saudi? If 8

yes, where? If not. can we develop it?

Information we think is important to tell 9

you about

References 10

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 Introduction

The migration of a large number of organized tourists to

popular vacation areas for leisure is referred to as mass
tourism. It's a phenomenon marked by the widespread use
of standardized packaged goods and mass consumption.
This sort of tourism is defined by standardized leisure
products and experiences that are marketed for mass
travellers (Poon, 1993) .
The emergence of mass tourism may be traced back to a
number of shifts that happened in modern capitalism in the
second part of the twentieth century. In truth, mass tourism
began in 1851, when Thomas Cook led a group of tourists
to London's World Fair. Increased buying power, personal
mobility, public transportation development, and
internationalization in modern cities all contributed to the
expansion and importance of leisure travel (Bramwell
2004). Paid vacations, more free time, and the development
of railway networks and air transportation, particularly the
jet engine, all contributed to a growth in the number of
vacation days (Manera et al. 2009). The majority of
vacations were designed to be recreational experiences,
primarily at summer and winter destinations.

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 Why did we choose it?

Because mass tourism is a type of tourism that

involves tens of thousands of people visiting the
same destination at the same time of year, I chose this
type of tourism. It is the most common type of
tourism because it is frequently the cheapest way to
travel and is frequently sold as a package deal. A
package deal is one in which a single firm (e.g.,
Thomas Cook) takes care of all of a tourist's needs,
including travel/flights, activities, lodging, and
occasionally food (called full board when all meals
are included, half board includes two meals a day
while meaning Self-service that you cook for
yourself). These holidays are frequently the polar
opposites of sustainable tourism, intensive tourism,
and ecotourism.

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 Why it's important for the tourism
industry?

The tourist business is dominated by mass tourism. Many

communities' profits and suffer from mass tourism,
which is associated with typical package holidays, well-
known holiday destinations, and well-known tourist
sites. But what is mass tourism, and how does it affect
the tourism sector as a whole?
Tourism generates revenue. This is the most important
motivation for any sites that want to develop into mass
tourism destinations. A large number of tourists are
attracted by mass tourism. A large number of tourists
spend a significant amount of money.
This promotes local economic development and allows
the destination to spend or reinvest the money earned in
a manner that is suitable for the area. More hotels may be
built in some destinations. Others may decide to invest
money. Some people may choose to spend more money
on public health or education (Weaver, 2007).

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 What are the main activities that this
type is have?

There are many types of mass tourism, including skiing

in the mountains, sunbathing on a beach, visiting a theme
park (e.g. Euro Disney near Paris), or taking a cruise.
Governments and local people often support mass
tourism because it generates a lot of income for local
areas.

Which countries are the best in this

type of tourism?
Many destinations are classified as mass tourism
hotspots around the world. Some are resorts, while others
are well-known tourist destinations. Some sites have long
been victims of the mass tourism industry, while others
are relatively new to the scene. Countries have [are]
making reforms to better control tourism or to withdraw
from the mass tourism business in some circumstances.
Mass tourism destinations include: Holland, Iceland,
Neuschwanstein, Germany, Budapest, The Caribbean
islands, China.

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 How much these countries gain and
employee from this type?

Tourism creates jobs in a variety of areas, including

the original phases of resorts, travel, restaurant
service, and other service-related industries. Local
residents are immediately benefited by
employment. Roads, rail, amenities, energy
services, and other infrastructure improvements are
all needed to serve tourists; nevertheless, local
residents benefit from this new infrastructure as
well. Transportation infrastructure is being created.
The local tax base expands, allowing the
municipality/council to invest in schools, hospitals,
and social services. Tourists present new languages
and traditions, as well as learning about them,
resulting in cultural Knowledge (Aguiló Perez,
2000).

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Do we have this kind of type in Saudi? If
yes, where? If not. can we develop it?

The location of Saudi Arabia as a historic commerce hub

and the birthplace of Islam has created its unique heritage
and traditions. In recent years, the Kingdom has undergone
a considerable cultural transition, adapting century-old
habits to match the modern world we live in, and tourism
in Saudi Arabia is one of the industries that has altered
significantly. Leisure tourism and religious pilgrimage
tourism are the two main categories of tourism in Saudi
Arabia. With the historic launch of tourist e-visa in 2019,
Saudi Arabia embraced the travel and tourism industry by
opening its heart and boundaries to the world to come and
discover the kingdom.
Saudi Arabia does not have this form of tourism, although
it intends to receive more than 100 million people yearly
by 2030 in terms of mass tourism. It has done so through a
number of initiatives, including the electronic visa system
for people of 49 countries and the opening of Historic Sites.
The creation of a cruise line and the construction of resorts
on the Red Sea coast for UNESCO. The Ministry of Tourist
announced in 2020 that the new Tourism Development
Fund would invest up to $4 billion in strengthening the
mass tourism business (Saudi International Media &
Broadcast).
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 Information we think is important to
tell you about

Mass tourism is a worldwide phenomenon closely

linked with the history of the industry. Often
associated with sun, sand, and sea experiences, this
particular form of tourism has long been considered as
the dominant feature of international tourism.
However, the development of international tourism
and the changing consumption and behavioral patterns
of tourists have resulted in various changes related to
the nature and extent of mass tourism activities.
Tourists now seek wide and diverse products and new
recreational activities and experiences. New
destinations have also emerged attracting organized
tourists not only to large resorts but also to small
historical cities, urban attractions, or rural areas
(Aguiló, et al., 2005).

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References
1. Poon, A. (1993), Tourism, Technology, and Competitive Strategies. London:
CABI.
2. Bramwell, B. 2004 Mass Tourism, Diversification and Sustainability in Southern
Europe’s Coastal Regions
3. Bramwell, B. (2004), Mass Tourism, Diversification and Sustainability in
Southern Europe’s Coastal Regions.
4. Manera, C., L. Segreto, and M. Pohl. (2009), The Mediterranean as a Tourist
Destination: Past, Present, and Future of the First Mass Tourism Resort Area. In
Europe at the Seaside: The Economic History of Mass Tourism in the
Mediterranean, L. Segreto, C. Manera and M. Pohl, eds., pp.1-11. Oxford:
Berghahn.
5. Weaver, D. (2007), Towards Sustainable Mass Tourism: Paradigm Shift or
Paradigm Nudge? Tourism Recreation Research 32(3):65-69.
6. Saudi International Media & Broadcast Expo: https://www.
cantonfair.net/event/6899-saudi-international-media-broadcast-expo
7. Aguiló, E., J. Alegre and M. Sard (2005) ‘The Persistence of the Sun and Sand
Tourism Model’,
Tourism Management 26(2): 219–31
8.Aguiló Perez, E. and S. C. Juaneda (2000) ‘Tourist Expenditure for Mass Tourism
Markets’, Annals of Tourism Research 27(3): 624–37.
9. Anton Clavé, S. (2012) ‘Rethinking Mass Tourism, Space and Place’, pp. 217–24
in J. Wilson (ed.) The Routledge Handbook of Tourism Geographies. London:
Routledge

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