Assignment on RFL Business Report

Submitted to

Mohammad Rokibul Kabir

Professor and Associate Dean, School of Business, East Delta

University.

Submitted by

Md imtiaz Iqbal
Id 222003306
Area
Sum ofWise
Total Report Sum of Total
Area
Mymensingh, Total
719337 Barishal, Date Total
Barishal 2025218 2025218 Jan 3968385
Chittagong 1766992 Feb 310880
Dhaka 2467868 Chittagong, Mar 309291
Khulna 7207338 1766992
Apr 277813
Mymensingh 719337 May 349070
Grand Total 14186753 Jun 265886
Khulna,
7207338 Jul 321985
Dhaka, Aug 276249
2467868 Sep 350948
Oct 304089
Product Wise Nov 4018226
Dec 3433931
Sum of Total Report Grand Total 14186753
Water Tank Water Pump Upvc Pipe Upvc Fittings Upvc Door Taplon Tape BDT 1,532,268
Product Name Total
Bathroom Fittings Kitchen Sink Gas Stove
823967 BDT 4,799,322
Gas Stove 1475522 Bathroom… BDT 1,556,850
Kitchen Sink 864394 BDT 1,636,602 Month Wise
Taplon Tape 741749 BDT 756,079
BDT 741,749 Report
Upvc Door 756079 BDT 864,394 3968385 4018226
Upvc Fittings 1636602 BDT 1,475,522 3433931
Upvc Pipe 1556850 BDT 823,967
Water Pump 4799322
Water Tank 1532268
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Grand Total 14186753
310880 309291 277813 349070 265886 321985 276249 350948 304089
Introduction:

RFL is a reputable manufacturer that produces a diverse range of products. Their product line includes Bathroom Fittings,
Gas Stoves, Kitchen Sinks, Taplon Tape, UPVC Doors, UPVC Fittings, UPVC Pipes, Water Pumps, and Water Tanks. The set
provided above is associated with this product. The provided figures are hypothetical, yet they represent the sales and
profitability of the aforementioned products across various regions in Bangladesh over a span of several months. Based
on the information provided above, performance is assessed on a product, category, and monthly basis, respectively. The
data presented illustrates the sales and profit figures of RFL across various regions in Bangladesh throughout the year.

The performance evaluation is primarily conducted based on three key dimensions: product, category, and month. The
sales and profitability of each individual product are evaluated on a per-product basis, allowing for the identification of
products that are performing well and those that need improvement.

The segmentation analysis indicates the diverse demand for these products across different regions of Bangladesh. This
approach recognizes the significance of taking into account local preferences, market dynamics, and the potential impact
of competition on sales and profits.

The implementation of monthly assessments enables the identification of trends, patterns, and seasonality. The
aforementioned insights hold significant value in terms of adapting strategies, optimizing inventory management, and
capitalizing on periods of peak demand.
 Product wise Performance analysis:

After conducting an analysis of the individual performance of RFL's products, including Bathroom Fittings, Gas Stove, Kitchen
Sink, Taplon Tape, UPVC Door, UPVC Fittings, UPVC Pipe, Water Pump, and Water Tank, it is evident that the water pump
stands out as the most profitable product. The product in question has proven to be highly profitable, making a substantial
impact on the overall success of the company. The water pump itself yielded a significant profit of Rs 4,799,322, solidifying its
status as a leading performer in the Bangladeshi market.

The UPVC fittings category closely trailed in second place, contributing a commendable amount of Rs 1,636,602 to the
company's overall profit. Additional notable contributors to the profits include water tanks, which contributed a total of Rs
1,532,268, and PVC pipes, which accounted for Rs 1,556,850 in profit.

The company's bottom line was strengthened by the significant contributions of UPVC doors, generating a profit of Rs
756,079, and taplon tape, valued at Rs 741,749. Furthermore, kitchen sinks have made a significant impact.

The comprehensive analysis of individual product performance highlights the crucial significance of the water pump in
enhancing profitability for RFL. The presentation highlights the wide range of strengths found across different product
categories and provides valuable insights for making strategic decisions that will drive long-term growth and achieve success
in a highly competitive market.
 Barishal
Chittagong
Dhaka Khulna Mymensingh
Barishal Chittagong
Dhaka Khulna Mymensingh
Barishal Chittagong
Dhaka Khulna Mymensingh
Barishal Chittagong
Dhaka Khulna
Mymensingh
Barishal Chittagong
Dhaka Khulna Mymensingh
Barishal Chittagong
Dhaka Khulna
Mymensingh
Barishal Chittagong
Dhaka
Khulna
Mymensingh
analysis
Area wise performance
Barishal Chittagong
Dhaka Khulna
Mymensingh
Barishal Chittagong
Dhaka Khulna
Mymensingh
Total
 Sum of Total
Product Name Area Total
Bathroom Fittings Barishal 135046
Chittagong 131066
Dhaka 197626
Khulna 296337
Mymensingh 63892
Bathroom Fittings Total 823967
Gas Stove Barishal 264233
Chittagong 272821
Dhaka 332243
Khulna 520508
Mymensingh 85717
Gas Stove Total 1475522
Kitchen Sink Barishal 133169
Chittagong 161343
Dhaka 222894
Khulna 287829
Mymensingh 59159
Kitchen Sink Total 864394
Taplon Tape Barishal 131280
Chittagong 105545
Dhaka 162217
Khulna 280010
Mymensingh 62697
Taplon Tape Total 741749
Upvc Door Barishal 128888
Chittagong 115516
Dhaka 180992
Khulna 280428
Mymensingh 50255
Upvc Door Total 756079
Upvc Fittings Barishal 474255
Chittagong 218822
Dhaka 318082
Khulna 530134
Mymensingh 95309
Upvc Fittings Total 1636602
Upvc Pipe Barishal 255464
Chittagong 276102
Dhaka 378754
Khulna 543218
Mymensingh 103312
Upvc Pipe Total 1556850
Water Pump Barishal 236576
Chittagong 243813
Dhaka 312759
Khulna 3907146
Mymensingh 99028
Water Pump Total 4799322
Water Tank Barishal 266307
Chittagong 241964
Dhaka 362301
Khulna 561728
Mymensingh 99968
Water Tank Total 1532268
Grand Total 14186753

Area wise performance analysis:

Even though revenue and profit from different product categories in different divisions may vary slightly, it is clear that the work of all
divisions is driving the general growth of the company. No matter what the product is, the input of each division is very important to
the company's success. This working together makes sure that growth is holistic and well-balanced. This lets RFL do well in the market
and take advantage of different market dynamics, customer preferences, and regional demands.
 Month Wise Report
1316019
1169009

332677
105927 102345 91166 132661 98382 126945 94715 122057 100307

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

The monthly success numbers are shown in a clustered column chart, which shows clear trends that should be paid attention to.
Notably, the amount of money made in January stays the same. But there is a big and strange drop in earnings from February to
October, and then a huge jump in earnings from November to December. This changing pattern is worrying and calls for a closer look
to find out what's going on.
Given that this strange behavior happened from February to October, it's important to find out what caused this long drop in wages.
To find out what is causing this strange trend, it is important to do special research. Possible causes could be changes in customer
behavior, changes in the way the market works, economic factors from outside the country, or even problems with the product that
affect demand. Using performance slicers gives this study an extra level of insight. With these slicers, we can look at the data in
different ways and find interesting results. There's a chance that the drop will be bigger in some product categories, divisions, or even
areas. With these insights, we can make focused plans to deal with the problems we're facing now.
When the noticed trends are looked at through the lens of slicer performance, it is likely that a more complete picture of the oddities
will emerge. This analytical method lets RFL make smart decisions, respond to changes in the market, and take effective steps to fix
problems and improve performance during the tough months of February through October. If we look into slicer efficiency more, we
find some interesting things, as we'll talk about below:
 Area Wise Report Month Wise Report
Mymensingh,
121839 BarishaCl,h5i4tt2a2g8o3n 3968385
g,
320875

Dhaka, 438167

310880309291277813 349070 265886

Khulna, 4058161

Jan Feb Mar Apr May Jun

Product Wise Report

Water Tank BDT 247,887
Water Pump BDT 3,667,933
Upvc Pipe BDT 272,380
Upvc Fittings BDT 464,634
Upvc Door BDT 130,416
Taplon Tape BDT 109,248
Kitchen Sink BDT 153,848
Gas Stove BDT 276,127
. Bathroom Fittings BDT 158,852

The company did very well from January to June, as shown by the fact that its Khulna office did better than the others and won the top
spot for business performance. The Barisal division did a good job of getting into second place, and Dhaka has always been strong in
third place. The Chittagong division did well enough to get the fourth place, and even though Mymensingh division was behind, it still
helped the general success. This strategic achievement by each section shows the company's ability to reach a wide range of markets
and use effective business strategies that lead to impressive results.
 Area Wise Report Month Wise
Mymensingh,
597498
Report 4018226
Barishal, 1482935
3433931

Khulna, 3149177 Chittagong,

1446117

321985 276249 350948 304089

Dhaka, 2029701 Jul Aug Sep Oct Nov Dec

Product Wise Report

Water Tank BDT 1,284,381

Water Pump BDT 1,131,389

Upvc Pipe BDT 1,284,470

Upvc Fittings BDT 1,171,968

Upvc Door BDT 625,663

Taplon Tape BDT 632,501

Kitchen Sink BDT 710,546

Gas Stove BDT 1,199,395

Bathroom Fittings BDT 665,115

From July to December, the second half of the year, the company's Khulna division kept up its strong business growth and consistent
success. A big change happened when Dhaka division made a big return and moved from third place to second. But Barisal division
moved from second place to third place. Unfortunately, neither Chittagong nor Mymensingh moved up or down in the rankings. They
stayed in fourth and fifth place, respectively, the whole year. Khulna's continued success shows how important it is from a strategic
point of view, while Dhaka's comeback shows that tactics need to change. The change in Barisal's position could be a sign of how the
market is changing, while Chittagong and Mymensingh's stable positions raise questions about their growth plans. This study of each
division gives valuable information about how to best use resources and strategies to improve overall performance.

Conclusion

Even though the success of each division changes throughout the year, there is a lot of room for improvement in all of them. It is
important to do thorough market study to find out why some divisions have slow or no business in certain months. This kind of
investigation could find out how local market trends, consumer tastes, and economic conditions affect the success of each division. By
knowing about these factors, the business can make strategic changes to its products, marketing plans, and distribution plans to make
sure that all of its divisions have consistent sales throughout the year. This proactive method would allow the company to change and
improve its operations, allowing each division to deal with its own problems and ensuring a more stable and balanced income stream.
In the end, the insights gained from this study would give the company the ability to take targeted steps for long-term growth and
success in all divisions.